There was a time when business conversations in Bangladesh were largely about expansion. New factories. New markets. New product categories. New distribution footprints. Boardroom discussions revolved around growth targets, market…
Every good idea starts with energy. There is an inherent edge about it, something that engages people in the process. For some fleeting moments, it is pure potentiality. And then…
Digital teams and creative departments all over the world have been facing intense pressure to innovate quickly due to the boom in AI technology. Creative leaders and marketing people are…
The Consensus Is Broken For thirty years, the big idea in global business was integration. Build where it's cheapest. Sell where demand is highest. Let the market sort out the…
Picture a Monday morning briefing at any mid-sized advertising agency in Dhaka — or Dubai, or Delhi, or Dallas. The brief is on the table. The campaign deadline is looming.…
In today’s fast-changing, technology-driven world, the CEO's responsibility has evolved far beyond managing business functions or driving profits. Modern CEOs must be visionaries, empathetic decision makers, and guardians of company…
The global economy stands at a point where the inclusion of women in leadership positions is no longer merely a matter of equity but rather represents a fundamental economic imperative.…
As Bangladesh steps into a decisive new phase of its development journey, the question of who leads, how they decide, and what values shape their choices has moved to the…
Abstract This article explores the evolution of Marketing 6.0, emphasizing the integration of artificial intelligence with human-centric values, particularly empathy, as a strategic driver in marketing leadership and organizational growth.…
The inaugural session of C-Suite Dialogue 2025, jointly organized by Bangladesh Brand Forum (BBF) and Independent University, Bangladesh (IUB), took place on August 18 at the IUB campus. The dialogue…
Unilever Bangladesh Limited (UBL), one of the largest fast-moving consumer goods (FMCG) companies in the country, announced the appointment of Ruhul Quddus Khan as its Chief Executive Officer (CEO) and…
The early days of a new employment are when enthusiasm is at its greatest. In comparison to their more experienced colleagues, new hires are creative, motivated, and usually emanate a…
In 2020, the course of work and industry changed forever when millions of employees around the world were forced to sit at home due to the pandemic. To keep the…
When Microsoft brought AI into its core products, it wasn’t just about staying ahead of the curve. It was about making everyday work a little easier and more efficient. Satya…
When Target expanded into Canada, it redesigned its stores to look sleek and modern. But they didn’t ask store employees for input, and only managers were briefed. Once the new…