How Social Platforms Are Innovating to Keep Audiences Hooked
In October 2024, a Harris Poll survey revealed a hard truth for advertisers: 59% of viewers reported that seeing the same ads repeatedly ruined their viewing experience. Half of them…
Should Companies Keep Chasing Branding Trends in 2025
Coca-Cola’s iconic branding strategy has remained largely unchanged for over a century. The signature red-and-white color scheme, the dynamic ribbon, and the timeless typography have made it one of the…
Why Does the Best Product Don’t Always Win—But the Best Brand Does?
In today's saturated market, where consumers are bombarded with countless brands vying for attention, the traditional approach of touting a superior product is no longer sufficient. The real shock? A…
Marketing in 2025: Blink and You’ll Miss the Next Big Trend
Something changes instantly every time someone believes they have the whole marketing thing figured out. Additionally, marketers have likely had the same sense of whiplash as marketing trends change. Staying…
Long-Term Branding or Short-Term Performance Marketing: Why the Best Businesses Choose Both
The tug-of-war between long-term branding and short-term performance marketing is one of the most persistent challenges in business. On one side, branding builds equity, trust, and recall over time. On…
Digital Marketing in Malaysia: Strategies for Success in a Dynamic Landscape
ABSTRACT This article explores the strategies for mastering digital marketing in Malaysia, focusing on the retail industry, This article’s recommendations cater to retailers of various sizes, from small family-owned businesses…
Branding Without Falling into the Cringe Trap
Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints are easily readable, traceable, and, most importantly, accountable. This applies…
TRENDING TODAY, TRASHED TOMORROW: THE MICRO-TREND ADDICTION
Momo, 25, rummaged through her closet to find the perfect outfit for a recent function at work. By the erratic standards of TikTok, many of her recent purchases were already…
Best of Both Worlds: The Case for Advertising Agencies Thinking More Like Consulting Companies
Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex…
THE DIGITAL EXODUS: HOW SOCIAL MEDIA DECENTRALIZATION IS BREAKING MONOPOLIES
Most online discussions have occurred on a few social media sites for the past two decades. Their power looked unassailable. The question was not when a rival to Twitter or…
Late-Night in the Era of Realness: Can It Compete?
The modern talk show, once a monolithic beacon of shared experiences, now teeters on the edge of reinvention, trapped between its storied past and the unrelenting momentum of change. What…
THE INTELLIGENT AGE: REVOLUTIONISING HUMANITY, ONE ALGORITHM AT A TIME
Klaus Schwab, the founder and executive chairman of the World Economic Forum (WEF), created the phrase "Fourth Industrial Revolution" in his 2016 book with the same title. He envisioned a…
SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z
A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…
“Attention”! – Now there’s 4 types of it
In the competitive realm of attention, attention itself trades by the second. Can you believe the fact that attention used to trade by the minute once, as though a marketer's…
ADVERTS That Are Diverted: How Influencers Are Changing the Advertising Game
Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…