From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh's population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these…
The digital world is moving at warp speed, and leading the charge is Generation Alpha— aka Gen A— those born after 2010. They've grown up steeped in technology— exposed to…
In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever was trendy and affordable. Like many of her friends, she…
The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…
In the fast-evolving world of consumer behaviour, one question that often surfaces is whether people choose expensive brands merely to show off. With over eighteen years in the industry, mostly…
Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but…
Artificial Intelligence (AI) is transforming many industries and marketing is no exception. In particular, B2B marketing faces unique challenges, such as longer sales cycles and the need to target businesses…
Taking the message to the target group is getting more challenging than ever before. There are many reasons: competition is getting fiercer, customer expectations are reaching new heights, and people…
A growing crisis in B2B marketing is the lack of alignment between marketing and sales teams, as revealed by a recent LinkedIn analysis. This disconnect, coupled with insufficient brand advertising…
When thinking about neurodiversity, the character Sherlock Holmes from Arthur Conan Doyle's famous detective stories often comes to mind. While reading about Sherlock's adventures, I would try to solve the…
Generation Z will soon surpass Millennials as the world's most populous generation, with over one-third of the world's population identifying as Gen Z. In 2024, we will see a fundamental…
Did you know that in the 1990s, David Bowie co-developed the Verbasizer, a Mac app for writing lyrics? He would enter numerous phrases, and the program would randomly select different…
A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name…
A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name…
The essence of the customer-centric pledge lies in personalisation, yet the emergence of GenAI has given rise to a paradox. By developing a brand identity, a company humanises itself and…