Why TOM Awareness is NOT Absolutely Pointless Measure
The article is written by S M Didarul Hasan Deputy General Manager, Marketing at Ispahani Tea Limited & an MBA graduate from University of Exeter, United Kingdom. Being passionate about…
The article is written by S M Didarul Hasan Deputy General Manager, Marketing at Ispahani Tea Limited & an MBA graduate from University of Exeter, United Kingdom. Being passionate about…
Bangladesh, a country of 170 million people and 49 years old was the top 10 countries with a robustly growing economy in the world, before COVID 19. The economy was…
When a crisis like this contagion hits a company, its executives need to evaluate the impact on their business model, both instantaneously and over the long run. Of course, this…
The financial services industry has seen drastic technology-led changes over the past few years with the booming technology-driven innovations. The year 2020 marks the end of a crucial decade for…
Work from home is something that was probably just a concept a few years ago. The appeal of desk jobs has certainly gone down, as the opportunities of working remotely…
This year’s International Women’s Day was celebrated around the world with most countries standing for equality on the 8th of March. The theme for this year was ‘each for equal’…
The concept of space, going to space, living in space have been swirling around the minds of ever-curious human beings for a long time. Back in the ’50s, space exploration…
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…
The world that we're currently living in is tumultuous. Economic downfalls, terrorism upsurges and even the mass outbreak of virus – there is no end to the number of challenges…
Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining…
How often have we come across situations where we canceled a long-awaited plan at the last minute? Not because we got caught up in work, but we felt so drained…
Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became…
The world is shifting persistently and at a progressively rapid pace. It is a time where heightened longevity is converging with unparalleled technological innovation to rattle aging in ways previously…
"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…