The Modern Marketing Maze
A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name…
The Empathy Factor: How GenAI Is Reshaping Customer-Centric Strategies
The essence of the customer-centric pledge lies in personalisation, yet the emergence of GenAI has given rise to a paradox. By developing a brand identity, a company humanises itself and…
DIGITAL SUMMIT 2023: INNOVATION AND DISRUPTION: GUIDING THROUGH THE DIGITAL TERRAIN
BANGLADESH BRAND FORUM HOSTED the 10th Digital Summit Presented by Meghna Group of Industries (MGI) in Association with The Daily Star at Pan Pacific Sonargaon, Dhaka, on Saturday, December 09,…
The Hermit Consumer Era
It all began with a seemingly mundane Friday morning, the kind that usually unfolds in a familiar rhythm of household chores and quiet family routines. As I entered the living…
Prime and the beauty of scarcity marketing
“Excellent things are rare.” – Plato In his 1932 Essay on the Nature and Significance of Economic Science, British economist Lionel Robbins defined the discipline in terms of scarcity: “Economics…
Sun’s Remarkable Campaign for a Sustainable Initiative by Meril
In an age marked by convenience and consumerism, the ubiquitous presence of plastic is undeniable. It wraps our products, bottles our drinks, and even transports our groceries. Yet, this convenience…
India’s cricket mania boosting economy through the World Cup
Cricket, in the truest sense, is not a global sport. While the number of member nations registered under the International Cricket Nation currently is in triple figures, there are less…
Lessons From Hollywood’s Captivating Movie Marketing
In the glamorous world of Hollywood, where fortunes can be made or lost in a split second, marketing for movies is an art unto itself. It requires significant financial outlays…
The Art of Going Viral
Anyone may easily share their thoughts with the world on social networking sites but the sad reality is that the majority of these contents are ignored. There are millions of…
Why Gen Z’s approval is important in today’s social media influenced world?
What is real in today’s world? A debate that usually ends with no concrete outcome; the exclusivity of our connection to our devices and the internet is something that is…
Marketing Strategy When There Are Budget Constraints
With the introduction of digital transformation, the marketing environment witnessed a seismic change that brought about unheard-of growth and increased spending power. But the pandemic ushered in a period marked…
How user-generated content can boost small businesses
In the bustling streets of business, there's a captivating dance between brands and their customers, a dance that's harmoniously orchestrated through User-Generated Content (UGC). Picture this: a brand and a…
Towards a Purposeful Future – Prof. Philip Kotler’s Perspective on Business, Marketing, and Global Transformation
Professor Philip Kotler is a name synonymous with marketing excellence and thought leadership. Renowned worldwide as the "Father of Modern Marketing," he has significantly shaped the field of marketing with…
Hi, Barbie!
‘I’m not Adventure Barbie, I’m Stereotypical Barbie!’ Margot Robbie in pink might’ve channelled stereotypical Barbie on screen, but the journey Greta Gerwig’s Barbie offers worldwide has been nothing less than…
Buying in Your Feed: Understanding the Success of Social Commerce
The digital landscape has witnessed a profound transformation in recent years. The convergence of social media and e-commerce has given rise to a dynamic phenomenon known as social commerce. No…
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