The Art of Going Viral
Anyone may easily share their thoughts with the world on social networking sites but the sad reality is that the majority of these contents are ignored. There are millions of…
Why Gen Z’s approval is important in today’s social media influenced world?
What is real in today’s world? A debate that usually ends with no concrete outcome; the exclusivity of our connection to our devices and the internet is something that is…
Marketing Strategy When There Are Budget Constraints
With the introduction of digital transformation, the marketing environment witnessed a seismic change that brought about unheard-of growth and increased spending power. But the pandemic ushered in a period marked…
How user-generated content can boost small businesses
In the bustling streets of business, there's a captivating dance between brands and their customers, a dance that's harmoniously orchestrated through User-Generated Content (UGC). Picture this: a brand and a…
Towards a Purposeful Future – Prof. Philip Kotler’s Perspective on Business, Marketing, and Global Transformation
Professor Philip Kotler is a name synonymous with marketing excellence and thought leadership. Renowned worldwide as the "Father of Modern Marketing," he has significantly shaped the field of marketing with…
Hi, Barbie!
‘I’m not Adventure Barbie, I’m Stereotypical Barbie!’ Margot Robbie in pink might’ve channelled stereotypical Barbie on screen, but the journey Greta Gerwig’s Barbie offers worldwide has been nothing less than…
Buying in Your Feed: Understanding the Success of Social Commerce
The digital landscape has witnessed a profound transformation in recent years. The convergence of social media and e-commerce has given rise to a dynamic phenomenon known as social commerce. No…
Numbers that Matter: Data-Driven Strategies in Marketing
In the dynamic realm of business, where competition for attention is fierce, a transformative force emerges: "Data-Driven Marketing." This approach transcends conventional methods and revolutionises modern marketing by harnessing insights…
Trust in the Digital Age
Are you ready to strengthen your business connections? In today’s digital era, the power of marketing has evolved from the old tactics of billboards and print advertisements to a world…
The Holy Grail of Advertising Ethics
When a company makes a misleading statement, it will sometimes come back to haunt them. The question of ethics in advertisements arises to ensure that your product or business is…
The Digital Storytelling Way
As I write down this piece, I realise how far we have come regarding storytelling. In the 1960s, broadcast television was a revolutionary technological advancement that gave creative talent a…
The rise of experiential marketing
Do you remember the 'Ice Bucket Challenge'? It was an interactive marketing gimmick seen by millions of people, ranging from ordinary people to former President Obama. In order to bring…
The Power of Infographics
There was a time when written information was the only way to communicate with your audience. But seeing block white/black letters have never been enough to ensure the conveyed information…
Product Placement is Over- or is it?
“Product placement is over” - or so says Anthony Lane in his article in the New Yorker. While reviewing the latest film directed by Ben Affleck based on the story…
Experimentation is a driver for growth
Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement…
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