The Conclusion of a Glorious Epoch
Calling back to the days when we lived our own football career through a game is a real tear-jerker. Those were the golden days when we, as children, lived through…
Why are billionaires investing in anti-aging technology?
Men's quest for immortality is as long as human civilization. We could find the ideas of elixir of life or the fountain of youth even in the earliest of mythologies…
THE TOP-IN-DEMAND JOBS FOR THE NEXT TEN YEARS
Be it right now or ten years into the future, employability and the employment we dream of are always a matter of discussion. For some, jobs hold a lifetime of…
The Playbook to Develop a Successful Buyer Persona
Imaginary friends were a phenomenon for many as kids. In the realm of branding and marketing similarly, every marketer has an imaginary friend who helps them to strategize their agenda…
Neuromarketing: Where Marketing Meets Psychology
In the fast-growing modern world, new concepts and ideas are emerging regularly in different fields. For example, digital marketing has evolved as a revolutionary marketing discipline to keep pace and…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
5TH DIGITAL MARKETING AWARD 2021 AWARDS THE BEST DIGITAL CAMPAIGNS FOR THE YEAR 2020-21
18th December, 2021: Reveling into its 5th glorious year, the widely acclaimed Digital Marketing Award honored 125 digital campaigns by holding a grand award gala at The Grand ballroom, Le…
Call for Entries of COMMWARD 2021
Bangladesh Brand Forum (BBF) in association with Cannes Lions - International Festival of Creativity, brings to you the 10th edition of celebrating the creativity in marketing communication of Bangladesh through COMMWARD…
WHAT HAPPENS IN YOUR IPHONE, STAYS IN YOUR IPHONE
The impact on the advertising industry due to Apple's ad restriction policy
BBF Digital Brand Safety
Making Your Brand Image Safer on Facebook
Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as…
Why TOM Awareness is NOT Absolutely Pointless Measure
The article is written by S M Didarul Hasan Deputy General Manager, Marketing at Ispahani Tea Limited & an MBA graduate from University of Exeter, United Kingdom. Being passionate about…
Technology Innovations to Future-Proof your Business from Centric Software
Bangladesh, a country of 170 million people and 49 years old was the top 10 countries with a robustly growing economy in the world, before COVID 19. The economy was…
REDEFINING THE BUSINESS MODEL
When a crisis like this contagion hits a company, its executives need to evaluate the impact on their business model, both instantaneously and over the long run. Of course, this…
FINANCIAL SERVICES TRENDS 2020
The financial services industry has seen drastic technology-led changes over the past few years with the booming technology-driven innovations. The year 2020 marks the end of a crucial decade for…