Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
5TH DIGITAL MARKETING AWARD 2021 AWARDS THE BEST DIGITAL CAMPAIGNS FOR THE YEAR 2020-21
18th December, 2021: Reveling into its 5th glorious year, the widely acclaimed Digital Marketing Award honored 125 digital campaigns by holding a grand award gala at The Grand ballroom, Le…
Call for Entries of COMMWARD 2021
Bangladesh Brand Forum (BBF) in association with Cannes Lions - International Festival of Creativity, brings to you the 10th edition of celebrating the creativity in marketing communication of Bangladesh through COMMWARD…
WHAT HAPPENS IN YOUR IPHONE, STAYS IN YOUR IPHONE
The impact on the advertising industry due to Apple's ad restriction policy
BBF Digital Brand Safety
Making Your Brand Image Safer on Facebook
Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as…
Why TOM Awareness is NOT Absolutely Pointless Measure
The article is written by S M Didarul Hasan Deputy General Manager, Marketing at Ispahani Tea Limited & an MBA graduate from University of Exeter, United Kingdom. Being passionate about…
Technology Innovations to Future-Proof your Business from Centric Software
Bangladesh, a country of 170 million people and 49 years old was the top 10 countries with a robustly growing economy in the world, before COVID 19. The economy was…
REDEFINING THE BUSINESS MODEL
When a crisis like this contagion hits a company, its executives need to evaluate the impact on their business model, both instantaneously and over the long run. Of course, this…
FINANCIAL SERVICES TRENDS 2020
The financial services industry has seen drastic technology-led changes over the past few years with the booming technology-driven innovations. The year 2020 marks the end of a crucial decade for…
SELF-DISCIPLINE OVER HABIT
Work from home is something that was probably just a concept a few years ago. The appeal of desk jobs has certainly gone down, as the opportunities of working remotely…
BRANDS FOR CHANGE
This year’s International Women’s Day was celebrated around the world with most countries standing for equality on the 8th of March. The theme for this year was ‘each for equal’…
SPACE: GROWING POSSIBILITIES
The concept of space, going to space, living in space have been swirling around the minds of ever-curious human beings for a long time. Back in the ’50s, space exploration…
REJUVENATING BRICK-AND-MORTAR
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…