When Creator Content Meets Retail Data
Advertising has always had a measurement problem. Brands could tell you how many people saw the campaign. They could tell you how many clicked. What they struggled to tell you…
Downloaded Once, Forgotten Forever
Scroll through your phone right now. Past the third screen. The fourth. The apps you downloaded after a friend recommended them, the habit trackers you used for three days in…
The Agentic Web: What Brands Need to Rethink Now
In November 2025, Adobe tracked a 1,200% jump in retail traffic from AI sources. Not AI-assisted traffic. Traffic where an AI system did the browsing. The human never visited the…
Digital Overload: Are We Consuming Too Much?
Scroll. Tap. Refresh. Repeat. To most of us, this sequence is instinctive; we do it without giving it any thought. From waking up to the blissful glow of a notification,…
POP5 Wins Bangladesh’s First Ever D&AD Pencil
POP5 has made history as the first Bangladeshi agency to win a Pencil at the globally prestigious D&AD Awards, one of the toughest and most respected creative competitions in the…
How bot traffic is reshaping digital audience targeting
There is a quiet crisis playing out inside the dashboards of marketing teams across the world. Campaigns deliver strong click-through rates. Audiences look engaged. MQL numbers are hitting targets. And…
Nominations Open for the 9th Digital Marketing Award (DMA) 2026
Nominations for the 9th edition of the Digital Marketing Award (DMA) are now open, with submissions beginning on March 30, 2026, and closing on May 10, 2026. An initiative of…
THE FIRST JOB THAT DOESN’T EXIST YET How AI Is Changing Entry-Level Jobs in Marketing
The Numbers Graduates Need to See Start with the data, because it doesn't flatter. A 2025 survey of 84 C-suite executives found that AI is eliminating entry-level positions at 52%…
ChatGPT Turns to Advertising. What Does It Mean?
The past two decades have established the digital advertising sphere of business owners as follows: Study Google Ads, dominate Facebook Ads and forecast your path to clicks. This is coming…
Banking as a Lifestyle: How Apps Are Winning the 21–35 Generation
It is 7:42 in the morning in Dhaka. A 26-year-old graphic designer opens her phone before she opens her eyes. She checks her bKash balance, splits last night's dinner bill…
Idea Saturation: Why Leaders Need to Say No to More Ideas
Picture a Monday morning briefing at any mid-sized advertising agency in Dhaka — or Dubai, or Delhi, or Dallas. The brief is on the table. The campaign deadline is looming.…
Nominations Open for the 9th Digital Marketing Award (DMA) 2026
Nominations for the 9th edition of the Digital Marketing Award (DMA) are now open, with submissions beginning on March 30, 2026, and closing on April 30, 2026. An initiative of…
How AI Chatbots Are Becoming the Next Advertising Platform: A comprehensive global case study on the $26 billion market transformation reshaping digital marketing
The advertising industry is witnessing a seismic shift as AI chatbots emerge as viable advertising platforms. OpenAI announced in January 2026 it will begin testing ads in ChatGPT, joining Perplexity…
Why Viral AI Video Is Becoming Big Tech’s Next Battleground OpenAI, Google, and Chinese Giants Race to Dominate the Future of Content Creation
The race to dominate AI-generated video has become the most consequential technology battle since the smartphone wars. OpenAI's Sora 2, Google's Veo 3, and a fleet of Chinese competitors are…
Vodcast vs Short Ads: Which One Delivers Better ROI for Brands in 2026?
The marketing world has split into two camps, each armed with compelling data. On one side stand the advocates of vodcasts—video podcasts that combine the intimacy of audio storytelling with…