Nominations Open for the 9th Digital Marketing Award (DMA) 2026
Nominations for the 9th edition of the Digital Marketing Award (DMA) are now open, with submissions beginning on March 30, 2026, and closing on April 30, 2026. An initiative of…
How AI Chatbots Are Becoming the Next Advertising Platform: A comprehensive global case study on the $26 billion market transformation reshaping digital marketing
The advertising industry is witnessing a seismic shift as AI chatbots emerge as viable advertising platforms. OpenAI announced in January 2026 it will begin testing ads in ChatGPT, joining Perplexity…
Why Viral AI Video Is Becoming Big Tech’s Next Battleground OpenAI, Google, and Chinese Giants Race to Dominate the Future of Content Creation
The race to dominate AI-generated video has become the most consequential technology battle since the smartphone wars. OpenAI's Sora 2, Google's Veo 3, and a fleet of Chinese competitors are…
Vodcast vs Short Ads: Which One Delivers Better ROI for Brands in 2026?
The marketing world has split into two camps, each armed with compelling data. On one side stand the advocates of vodcasts—video podcasts that combine the intimacy of audio storytelling with…
Marketing 6.0 and Human-Centric Leadership: Lessons from Global and Southeast Asian Organizations
Abstract This article explores the evolution of Marketing 6.0, emphasizing the integration of artificial intelligence with human-centric values, particularly empathy, as a strategic driver in marketing leadership and organizational growth.…
The Quiet Crisis of Too Many Tools, Not Enough Direction
The marketing environment has shifted into a state where new AI platforms appear so frequently that it has become difficult to treat any single launch as notable. Every promise to…
The Great Media Shakeup – Why Journalists and Publishers Are Building Their Future on YouTube
For a profession that was once built almost entirely on ink, paper, and the quiet hum of a newsroom, journalism today feels more like a survival sport. Every year, a…
The Cost of Poor Customer Experience
In an increasingly competitive world, the ideal scenario is that brands with recognizability and loyalty enjoy customers who purchase from them regularly. Realistically, though, brand loyalty is still developing in…
Gen Z Wants Trust, Employers Want Accountability: Can Both Win?
There was a time when communication revolved around simple responses like yes, no, and very good. But Gen Z, born between 1997 and 2012, refuses to operate within that old…
Inauguration of Konka, Gree and Haiko Brand Electronics Sales and Display Center in Mohammadpur
To make customer access easier, Electro Mart Group, one of the country’s leading manufacturers and marketers of global electronics and home appliance brands Konka, Gree, and Haiko, has inaugurated a…
Combining SEO, AEO and Performance Marketing: Building powerful brands in the AI-age in Bangladesh
For as long as we have seen in the last decade, Bangladesh’s digital marketing playbook has looked something like this: set up a Meta ad account, launch campaigns targeting Dhaka-based…
The Return of Contextual Targeting in Digital Marketing
Remember when ads used to make sense? When a sports gear ad appeared right beside a football article, or a coffee brand showed up while you were reading about productivity?…
GEO Is the New SEO: How Creatives Can Stay Visible in the Age of AI
Search Engine Optimization (SEO) was once the holy grail of online visibility. For decades, creatives, marketers, and businesses alike danced to the rhythm of Google’s algorithms—optimising keywords, perfecting meta descriptions,…
Redefining Media in the Digital Age: Deepto TV’s Strategic Transformation
“At Deepto, we’re not just broadcasting—we’re story-building, brand-partnering, and future-shaping.” The New Reality for Broadcasters The Bangladeshi media industry is undergoing a structural shift. Audiences are no longer platform-loyal.…
Marketing to Gen Z? Think Micro, Mobile, and Meaningful
Gen Z has radically changed media habits more than any other generation. They were raised on algorithm-driven platforms and influenced mobile-first behaviours since their birth in the late 1990s and…