The Micromanagement Dilemma
In a world where the global economy is skyrocketing on a daily basis, the spectrum of management roles is acting in favour of businesses to keep the cogs running. Management…
No Hard Feelings: Love Capitalism and Valentine’s Spirit
Valentine's Day, sometimes criticised for its commercialisation, shows capitalism's complicated network of relations. From handmade love notes to pre-printed Hallmark cards, the exchange of gifts and thoughts on this day…
The Empathy Factor: How GenAI Is Reshaping Customer-Centric Strategies
The essence of the customer-centric pledge lies in personalisation, yet the emergence of GenAI has given rise to a paradox. By developing a brand identity, a company humanises itself and…
Why does your organisation fail at building brand values during this disruptive times?
“That's cute—but don't tell anyone about it.”- when Kodak engineer Steve Sasson invented the first digital camera in 1975, Kodak executives could not spare a better reply for the history…
Why Gen Z’s approval is important in today’s social media influenced world?
What is real in today’s world? A debate that usually ends with no concrete outcome; the exclusivity of our connection to our devices and the internet is something that is…
Hi, Barbie!
‘I’m not Adventure Barbie, I’m Stereotypical Barbie!’ Margot Robbie in pink might’ve channelled stereotypical Barbie on screen, but the journey Greta Gerwig’s Barbie offers worldwide has been nothing less than…
From‘Pargoy’ to Jill Gorden TikTok and Its Power in the Attention Economy
In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the pargoy dance trend (short for partai goyang or…
Social trends for APAC brands to keep pace within 2023
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what brands should focus on this year. I usually start…
Two Sides of a Coin: The Love-Hate Relation of AI and Creativity
On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…
Ethics in Metaverse
Ethics in Metaverse The term "metaverse" originated in the 1992 science fiction novel Snow Crash and in science fiction terms, Metaverse is a hypothetical single, universal, and immersive virtual world…
Inside the GenZ mind of work culture
The world is fast changing, and it is an old story. But it couldn't be more true for Gen Z and their process of choosing their workplace. There is a…
Living in a Men’s World: How Data Biasness Makes Women Invisible
Have you ever felt your smartphones are uncomfortably larger than your hands? Or the seatbelt in your car does not fit you properly? Or have you always felt that you…
WHAT’S NEXT FOR NETFLIX?
Is Netflix in crisis? During reading this piece, you may as well be planning what to stream this weekend on Netflix. The company that introduced us to the world of…
Why are billionaires investing in anti-aging technology?
Men's quest for immortality is as long as human civilization. We could find the ideas of elixir of life or the fountain of youth even in the earliest of mythologies…
Cashless Society: The Next Step of Transaction in Bangladesh?
A digital economic system has long been introduced in Bangladesh. With the help of private organizations such as Bkash and Rocket, the transfer of finances through electronic means has gained…