ABSTRACT This article explores the strategies for mastering digital marketing in Malaysia, focusing on the retail industry, This article’s recommendations cater to retailers of various sizes, from small family-owned businesses…
Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints are easily readable, traceable, and, most importantly, accountable. This applies…
Momo, 25, rummaged through her closet to find the perfect outfit for a recent function at work. By the erratic standards of TikTok, many of her recent purchases were already…
Most online discussions have occurred on a few social media sites for the past two decades. Their power looked unassailable. The question was not when a rival to Twitter or…
The modern talk show, once a monolithic beacon of shared experiences, now teeters on the edge of reinvention, trapped between its storied past and the unrelenting momentum of change. What…
Klaus Schwab, the founder and executive chairman of the World Economic Forum (WEF), created the phrase "Fourth Industrial Revolution" in his 2016 book with the same title. He envisioned a…
A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…
Scrolling paralysis, a digital-age phenomenon, traps countless individuals in an endless cycle of swiping through content on social media, news platforms, or video streaming sites. It’s a state of being…
From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh's population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these…
The digital world is moving at warp speed, and leading the charge is Generation Alpha— aka Gen A— those born after 2010. They've grown up steeped in technology— exposed to…
In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever was trendy and affordable. Like many of her friends, she…
In the fast-evolving world of consumer behaviour, one question that often surfaces is whether people choose expensive brands merely to show off. With over eighteen years in the industry, mostly…
Anyone may easily share their thoughts with the world on social networking sites but the sad reality is that the majority of these contents are ignored. There are millions of…
What is real in today’s world? A debate that usually ends with no concrete outcome; the exclusivity of our connection to our devices and the internet is something that is…
In the bustling streets of business, there's a captivating dance between brands and their customers, a dance that's harmoniously orchestrated through User-Generated Content (UGC). Picture this: a brand and a…