The Consumer Sitting Across the Boardroom Table Is Changing
There is a new person sitting across every boardroom table. We don't always see them. They are not carrying board paper. They don't attend the product meeting. They are rarely…
Why Brands Sell an Era Their Customers Never Lived In
Kate Bush released Running Up That Hill in 1985. In the summer of 2022, after the song appeared in an episode of Stranger Things, it became one of the most-played…
China Maxxing – Why Shein, Temu, and TikTok Stopped Hiding Their Chinese Roots
For a decade, Chinese brands chased global success by hiding where they came from. Now Shein’s reclusive founder is thanking his suppliers on a Chinese stage, Americans are flocking to…
From presence to dominance: de-risking Bangladesh’s next digital advertising growth curve
Bangladesh's digital advertising market has outgrown the credit it's been given. At Roar Global, we've spent the past year advocating for it. Now we're pushing for its next stage of…
Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage
Festival Representative, Cannes Lions International Festival of Creativity The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into…
Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage
The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into the working capital of the global creative economy.…
The Weekend Economy How Two Days Drive Dhaka’s Consumer Spending
Dhaka runs a commercial week found in almost no other city: zoned, staggered, and packed into a Friday–Saturday surge. It is also the clearest window onto how the country really…
Multisensory Branding How Sound, Motion, and Touch Are Becoming Core to Brand Identity
Mastercard dropped its own name from its logo. BMW hired Hans Zimmer to give its silent electric cars a voice. As media goes audio-first and screen-everywhere, the logo is no…
NOT ALL PIVOTS ARE EQUAL: HERE IS HOW TO TELL THEM APART
platform. The business was reasonable enough in its conception — audio content was growing, and the tools for navigating it were primitive. Then Apple added podcast management to iTunes in…
Emerging Markets Are More Optimistic Than Developed Ones — and They May Be Right
The gap between economic sentiment in emerging and developed economies is widening in 2026 — and for once, the optimism in the developing world may be grounded in something more…
The Expanding World of Buy Now, Pay Later
BNPL was sold as a smarter way to afford things you want. What the 2026 data shows is something different: it is increasingly how people afford things they need —…
89 Campaigns Recognised at the Prestigious 9th Digital Marketing Award
Celebrating its 9th remarkable year, the widely acclaimed Digital Marketing Award — an initiative of Bangladesh Brand Forum, presented by Meghna Group of Industries (MGI) and powered by Walton Refrigerator…
Downloaded Once, Forgotten Forever
Scroll through your phone right now. Past the third screen. The fourth. The apps you downloaded after a friend recommended them, the habit trackers you used for three days in…
Why Viral AI Video Is Becoming Big Tech’s Next Battleground OpenAI, Google, and Chinese Giants Race to Dominate the Future of Content Creation
The race to dominate AI-generated video has become the most consequential technology battle since the smartphone wars. OpenAI's Sora 2, Google's Veo 3, and a fleet of Chinese competitors are…
Vodcast vs Short Ads: Which One Delivers Better ROI for Brands in 2026?
The marketing world has split into two camps, each armed with compelling data. On one side stand the advocates of vodcasts—video podcasts that combine the intimacy of audio storytelling with…
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