Trust in the Digital Age
Are you ready to strengthen your business connections? In today’s digital era, the power of marketing has evolved from the old tactics of billboards and print advertisements to a world…
From‘Pargoy’ to Jill Gorden TikTok and Its Power in the Attention Economy
In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the pargoy dance trend (short for partai goyang or…
GIFS What are they and why are we obsessed with it
"Come look at this jif," my father called me one morning while bursting out with laughter. I wondered to myself what new revolution he had discovered this week. I come…
Social trends for APAC brands to keep pace within 2023
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what brands should focus on this year. I usually start…
What’s Trending in Startup Investments
Startup business models have taken the world by storm in the last decade. With their roots deep in innovation, startup models aim to answer market demands by providing entirely new…
Two Sides of a Coin: The Love-Hate Relation of AI and Creativity
On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…
TOP 10 TRENDS MARKETING IN ASIA 2023
Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving,…
International Women’s Day Campaigns by Brands in Bangladesh
International Women's Day is celebrated annually on March 8 as a focal point in the women's rights movement, bringing attention to issues such as gender equality, reproductive rights, and violence…
Social trends for APAC brands to keep pace with in 2023
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what should brands focus on this year. I usually start…
Inside the GenZ mind of work culture
The world is fast changing, and it is an old story. But it couldn't be more true for Gen Z and their process of choosing their workplace. There is a…
The Past, Present, and Future of Corporate Architecture
Existing in a market that is highly competitive and complex is a challenge. Building a unique image that triggers a clear mental image of a company has been a fundamental…
The Conclusion of a Glorious Epoch
Calling back to the days when we lived our own football career through a game is a real tear-jerker. Those were the golden days when we, as children, lived through…
Why are billionaires investing in anti-aging technology?
Men's quest for immortality is as long as human civilization. We could find the ideas of elixir of life or the fountain of youth even in the earliest of mythologies…
THE TOP-IN-DEMAND JOBS FOR THE NEXT TEN YEARS
Be it right now or ten years into the future, employability and the employment we dream of are always a matter of discussion. For some, jobs hold a lifetime of…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…