SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z
A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…
Scrolling Paralysis: When the Swipe Never Stops
Scrolling paralysis, a digital-age phenomenon, traps countless individuals in an endless cycle of swiping through content on social media, news platforms, or video streaming sites. It’s a state of being…
Convenience, Customisation, and Values: A New Era of Finance
From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh's population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these…
How to Prepare for Gen Alpha: Invest in YouTube, Gaming, and Learning
The digital world is moving at warp speed, and leading the charge is Generation Alpha— aka Gen A— those born after 2010. They've grown up steeped in technology— exposed to…
A Tide of Change: How Consumers are Driving Brands Towards Sustainability
In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever was trendy and affordable. Like many of her friends, she…
Beyond the Label: The Real Reasons Behind Choosing Pricey Brands!!!
In the fast-evolving world of consumer behaviour, one question that often surfaces is whether people choose expensive brands merely to show off. With over eighteen years in the industry, mostly…
The Art of Going Viral
Anyone may easily share their thoughts with the world on social networking sites but the sad reality is that the majority of these contents are ignored. There are millions of…
Why Gen Z’s approval is important in today’s social media influenced world?
What is real in today’s world? A debate that usually ends with no concrete outcome; the exclusivity of our connection to our devices and the internet is something that is…
How user-generated content can boost small businesses
In the bustling streets of business, there's a captivating dance between brands and their customers, a dance that's harmoniously orchestrated through User-Generated Content (UGC). Picture this: a brand and a…
Trust in the Digital Age
Are you ready to strengthen your business connections? In today’s digital era, the power of marketing has evolved from the old tactics of billboards and print advertisements to a world…
From‘Pargoy’ to Jill Gorden TikTok and Its Power in the Attention Economy
In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the pargoy dance trend (short for partai goyang or…
GIFS What are they and why are we obsessed with it
"Come look at this jif," my father called me one morning while bursting out with laughter. I wondered to myself what new revolution he had discovered this week. I come…
Social trends for APAC brands to keep pace within 2023
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what brands should focus on this year. I usually start…
What’s Trending in Startup Investments
Startup business models have taken the world by storm in the last decade. With their roots deep in innovation, startup models aim to answer market demands by providing entirely new…
Two Sides of a Coin: The Love-Hate Relation of AI and Creativity
On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…