Cashless Society: The Next Step of Transaction in Bangladesh? 

A digital economic system has long been introduced in Bangladesh. With the help of private organizations such as Bkash and Rocket, the transfer of finances through electronic means has gained…

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Second edition of the AMF Journal

Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…

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TUNE INTO ‘DIGITAL AUDIO’ IN 2021

The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…

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Tracking Covid-19: Knowledge and Attitude Patterns Among Bangladeshis

Abstract: The knowledge, attitudes, and practices (KAP) of the educated elite have serious implications for containing the spread of Covid-19 in Bangladesh. As opinion leaders, if they are negligent, they…

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REJUVENATING BRICK-AND-MORTAR

The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…

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RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH

Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining…

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STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS

"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…

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