In recent times, plagiarism accusations have started to become a weapon against people who pass on other people’s thoughts, ideas, and creative insights as their own. Many of the accusations…
A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name…
When old technology dies, it usually stays dead. No one expects rotary phones or cathode-ray television sets to come crawling back from tech cemetery. Floppy disks, VHS tapes, pagers and…
Coming up with a strong password is easy. Numbers, symbols, a combination of lower and upper case letters, and a good length — this not-so-secret recipe for a strong password…
Twitter, one of the most popular social media networks, has developed significantly since its start. From its humble beginnings as an ambitious start-up to Elon Musk's recent hiring of Linda…
There is tremendous apprehension about the potential of generative AI—technologies that can create new content such as audio, text, images, and video—to replace people in many jobs. But one of…
Don’t be driven by FOMO Has a fear of missing out (FOMO) ever driven your decision-making? Maybe you’ve made reservations at a trendy restaurant despite its long wait list and…
The digital landscape has witnessed a profound transformation in recent years. The convergence of social media and e-commerce has given rise to a dynamic phenomenon known as social commerce. No…
In the dynamic realm of business, where competition for attention is fierce, a transformative force emerges: "Data-Driven Marketing." This approach transcends conventional methods and revolutionises modern marketing by harnessing insights…
Are you ready to strengthen your business connections? In today’s digital era, the power of marketing has evolved from the old tactics of billboards and print advertisements to a world…
As I write down this piece, I realise how far we have come regarding storytelling. In the 1960s, broadcast television was a revolutionary technological advancement that gave creative talent a…
In the not-too-distant past, artificial intelligence (AI) was merely a figment of our imagination, confined to the pages of science fiction, novels and the silver screen. This fiction is now…
Last night, an advertisement caught my eye as I was going through the Instagram feed as my nighttime routine. The 10-second video advertised an alarm app that requires you to…
THE FOLLOWING SHORT REPORTS AND GRAPHS WILL REPRESENT SCENARIO OF TV COMMERCIALS AND PRINT MEDIA ADVERTISEMENTS OF MARCH 2023. THE REPORTS HIGHLIGHTS DIFFERENT AREAS OF TV ADVERTISING INCLUDING TOP PRODUCTS…
“Product placement is over” - or so says Anthony Lane in his article in the New Yorker. While reviewing the latest film directed by Ben Affleck based on the story…