Community as a Marketing Channel
GYMSHARK, SEPHORA, AND NOTION BUILT THEMSELVES ON BELONGING RATHER THAN AD BUDGETS. AS THE COST OF BUYING ATTENTION CLIMBS AND TRUST IN ADVERTISING FALLS, MORE BRANDS ARE TREATING COMMUNITY AS…
From presence to dominance: de-risking Bangladesh’s next digital advertising growth curve
Bangladesh's digital advertising market has outgrown the credit it's been given. At Roar Global, we've spent the past year advocating for it. Now we're pushing for its next stage of…
NOT ALL PIVOTS ARE EQUAL: HERE IS HOW TO TELL THEM APART
platform. The business was reasonable enough in its conception — audio content was growing, and the tools for navigating it were primitive. Then Apple added podcast management to iTunes in…
The World Cup Will Be Won Off the Pitch First
The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy — the teasers, the jersey drops, the TikTok hype, and the…
The Product Markets Itself. Now What?
When Dropbox launched in 2008, it grew to 4 million users in 15 months without a significant advertising budget. The mechanism was a referral programme built into the product itself:…
89 Campaigns Recognised at the Prestigious 9th Digital Marketing Award
Celebrating its 9th remarkable year, the widely acclaimed Digital Marketing Award — an initiative of Bangladesh Brand Forum, presented by Meghna Group of Industries (MGI) and powered by Walton Refrigerator…
Downloaded Once, Forgotten Forever
Scroll through your phone right now. Past the third screen. The fourth. The apps you downloaded after a friend recommended them, the habit trackers you used for three days in…
The Agentic Web: What Brands Need to Rethink Now
In November 2025, Adobe tracked a 1,200% jump in retail traffic from AI sources. Not AI-assisted traffic. Traffic where an AI system did the browsing. The human never visited the…
The Digital Leader’s Dilemma: Moving Fast Without Losing Your People
Digital teams and creative departments all over the world have been facing intense pressure to innovate quickly due to the boom in AI technology. Creative leaders and marketing people are…
Nominations Open for the 9th Digital Marketing Award (DMA) 2026
Nominations for the 9th edition of the Digital Marketing Award (DMA) are now open, with submissions beginning on March 30, 2026, and closing on May 10, 2026. An initiative of…
How AI Chatbots Are Becoming the Next Advertising Platform: A comprehensive global case study on the $26 billion market transformation reshaping digital marketing
The advertising industry is witnessing a seismic shift as AI chatbots emerge as viable advertising platforms. OpenAI announced in January 2026 it will begin testing ads in ChatGPT, joining Perplexity…
Vodcast vs Short Ads: Which One Delivers Better ROI for Brands in 2026?
The marketing world has split into two camps, each armed with compelling data. On one side stand the advocates of vodcasts—video podcasts that combine the intimacy of audio storytelling with…
The Great Media Shakeup – Why Journalists and Publishers Are Building Their Future on YouTube
For a profession that was once built almost entirely on ink, paper, and the quiet hum of a newsroom, journalism today feels more like a survival sport. Every year, a…
Combining SEO, AEO and Performance Marketing: Building powerful brands in the AI-age in Bangladesh
For as long as we have seen in the last decade, Bangladesh’s digital marketing playbook has looked something like this: set up a Meta ad account, launch campaigns targeting Dhaka-based…
Beyond the Screen: What It Means to Live, Work, and Trade in the Metaverse
Introduction The concept of the metaverse, a seamlessly blended digital and physical reality, didn't start in a lab or a business meeting; it began in the imagination. It was first…
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