In the dynamic realm of business, where competition for attention is fierce, a transformative force emerges: "Data-Driven Marketing." This approach transcends conventional methods and revolutionises modern marketing by harnessing insights…
Are you ready to strengthen your business connections? In today’s digital era, the power of marketing has evolved from the old tactics of billboards and print advertisements to a world…
As I write down this piece, I realise how far we have come regarding storytelling. In the 1960s, broadcast television was a revolutionary technological advancement that gave creative talent a…
In the not-too-distant past, artificial intelligence (AI) was merely a figment of our imagination, confined to the pages of science fiction, novels and the silver screen. This fiction is now…
Last night, an advertisement caught my eye as I was going through the Instagram feed as my nighttime routine. The 10-second video advertised an alarm app that requires you to…
THE FOLLOWING SHORT REPORTS AND GRAPHS WILL REPRESENT SCENARIO OF TV COMMERCIALS AND PRINT MEDIA ADVERTISEMENTS OF MARCH 2023. THE REPORTS HIGHLIGHTS DIFFERENT AREAS OF TV ADVERTISING INCLUDING TOP PRODUCTS…
“Product placement is over” - or so says Anthony Lane in his article in the New Yorker. While reviewing the latest film directed by Ben Affleck based on the story…
Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement…
In nearly every UX framework the need to be desirable and valuable is high on the list, right next to usefulness and usability. But while we have codified rules of…
Ghost stories at night, fairytales, and detective stories might be some things you can still recall. How much does your brain remember when you hear a pitch, watch a presentation,…
On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…
Ethics in Metaverse The term "metaverse" originated in the 1992 science fiction novel Snow Crash and in science fiction terms, Metaverse is a hypothetical single, universal, and immersive virtual world…
Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving,…
Personal branding on LinkedIn is essential for professionals looking to build their brand, network, and find new career opportunities. LinkedIn, the largest professional social media platform in the world offers…
Have you ever felt your smartphones are uncomfortably larger than your hands? Or the seatbelt in your car does not fit you properly? Or have you always felt that you…