Best of Both Worlds: The Case for Advertising Agencies Thinking More Like Consulting Companies

Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex…

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itel Brings the All-New Flagship S25 Series to Bangladesh

itel, the leading global smart life brand, officially unveiled its latest flagship S25 Series in Bangladesh with a grand launching event, offering premium design and cutting-edge technology at an incredible…

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Annual Partners Meet 2025 of World Leading Electronic brands Konka, Gree and Haiko was held in Dhaka.

Annual Partners Meet 2025 of world leading electronics brand Konka, Gree and Haiko organized by Electro Mart Group was held at a prestigious convention hall in Dhaka. Over six hundred…

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 74 Campaigns Recognised at Prestigious 8th Digital Marketing Award

Revelling in its 8th glorious year, the widely acclaimed Digital Marketing Award once again recognized and celebrated outstanding achievements in Bangladesh’s digital marketing landscape by honouring 74 exceptional digital campaigns…

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Akij Biax Films Ltd. made a remarkable achievement at the 17th International Plastics Fair (IPF)

Akij Biax Films Ltd. made a remarkable achievement at the 17th International Plastics Fair (IPF),securing the prestigious 1st prize for the first time ever. This 4 days long global platform…

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THE INTELLIGENT AGE: REVOLUTIONISING HUMANITY, ONE ALGORITHM AT A TIME

Klaus Schwab, the founder and executive chairman of the World Economic Forum (WEF), created the phrase "Fourth Industrial Revolution" in his 2016 book with the same title. He envisioned a…

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Sheltech Group and Berger Paints Bangladesh Ltd. Strengthen Ties with New Strategic Partnership

Sheltech Group, one of the renowned conglomerates in Bangladesh, proudly embarked on a strategic partnership with Berger Paints Bangladesh Limited, the leading paint solutions brand in Bangladesh. The agreement was…

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CUSTOMER SATISFACTION AND COMMITMENT MEDIATE CUSTOMER ORIENTATION OF SERVICE EMPLOYEE AND CUSTOMER RETENTION IN INDONESIAN MULTI-FINANCE COMPANY

ABSTRACT This study aims to analyze the effect of Customer Orientation of Service Employees (COSE) on customer retention, with customer satisfaction and customer commitment serving as mediating variables. The study…

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