Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex…
itel, the leading global smart life brand, officially unveiled its latest flagship S25 Series in Bangladesh with a grand launching event, offering premium design and cutting-edge technology at an incredible…
Annual Partners Meet 2025 of world leading electronics brand Konka, Gree and Haiko organized by Electro Mart Group was held at a prestigious convention hall in Dhaka. Over six hundred…
Revelling in its 8th glorious year, the widely acclaimed Digital Marketing Award once again recognized and celebrated outstanding achievements in Bangladesh’s digital marketing landscape by honouring 74 exceptional digital campaigns…
Amidst growing awareness among women about skincare and the increasing popularity of products made with modern and scientific methods. While foreign brands have dominated the market in recent years, ACI…
Akij Biax Films Ltd. made a remarkable achievement at the 17th International Plastics Fair (IPF),securing the prestigious 1st prize for the first time ever. This 4 days long global platform…
A quiet revolution is occurring in the advertising industry, where creativity and business come together, changing the way campaigns are designed and executed. The rules of creating advertisements are being…
Most online discussions have occurred on a few social media sites for the past two decades. Their power looked unassailable. The question was not when a rival to Twitter or…
The modern talk show, once a monolithic beacon of shared experiences, now teeters on the edge of reinvention, trapped between its storied past and the unrelenting momentum of change. What…
It was the early 2000s, and Lawrence was the owner of a boutique coffee shop in a bustling urban neighbourhood. Business was good, but competition was fierce, and Lawrence’s branding…
Klaus Schwab, the founder and executive chairman of the World Economic Forum (WEF), created the phrase "Fourth Industrial Revolution" in his 2016 book with the same title. He envisioned a…
Sheltech Group, one of the renowned conglomerates in Bangladesh, proudly embarked on a strategic partnership with Berger Paints Bangladesh Limited, the leading paint solutions brand in Bangladesh. The agreement was…
Education and Reforms: The Twin Engines of Vietnam’s Growth Vietnam’s economic rise from a war-torn nation to a thriving middle-income economy is a testament to deliberate policy reforms, global trade…
It's no secret that the global population is snowballing. According to UN estimates, there will be 9.7 billion people on the planet by 2050. Consumption rises in tandem with population…
ABSTRACT This study aims to analyze the effect of Customer Orientation of Service Employees (COSE) on customer retention, with customer satisfaction and customer commitment serving as mediating variables. The study…