Toward Healthier B2B Relationships: A new way to reduce customer churn and even expand the connection

The costs associated with developing B2B products and acquiring customers are substantial. In fact, they are often significantly higher than the first year’s revenue produced by selling the product. But…

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3rd Bangladesh Fintech Award 2024 Opens Nominations to Recognize Fintech Excellences of the Year

The Bangladesh Fintech Forum has officially launched the 3rd edition of the Bangladesh Fintech Award today (November 5), celebrating the exceptional achievements and transformative innovations within the financial technology sector.…

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Bangladesh Brand Forum Announces Call for Nominations for the Bangladesh C-Suite Awards 2024

Dhaka, November 5, 2024 — Bangladesh Brand Forum is delighted to announce the launch of the third edition of its flagship initiative, Bangladesh C-Suite Awards 2024. This prestigious award program…

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Performance Branding: The Future of Integrated Marketing

The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…

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Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy

The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty…

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