Multisensory Branding How Sound, Motion, and Touch Are Becoming Core to Brand Identity

Mastercard dropped its own name from its logo. BMW hired Hans Zimmer to give its silent electric cars a voice. As media goes audio-first and screen-everywhere, the logo is no…

Continue ReadingMultisensory Branding How Sound, Motion, and Touch Are Becoming Core to Brand Identity

The Hardest Leadership Decision Isn’t Growth. It’s Reinvention

There was a time when business conversations in Bangladesh were largely about expansion. New factories. New markets. New product categories. New distribution footprints. Boardroom discussions revolved around growth targets, market…

Continue ReadingThe Hardest Leadership Decision Isn’t Growth. It’s Reinvention

Singer Bangladesh Brings Global Television Innovation to Local Consumers with the Launch of Beko Primax Series

Reinforcing its commitment to transforming the home appliance industry in Bangladesh, Singer Bangladesh Limited, a subsidiary of Beko, the flagship of Türkiye's Koç Holding, has officially introduced the new Beko…

Continue ReadingSinger Bangladesh Brings Global Television Innovation to Local Consumers with the Launch of Beko Primax Series

Samsung brings Galaxy A27 5G to Bangladesh with practical AI features, generous storage

Samsung has introduced the Galaxy A27 5G to the Bangladeshi market, offering everyday smartphone users a sleek design, generous expandable storage, built-in AI tools and dependable performance. Available in 3…

Continue ReadingSamsung brings Galaxy A27 5G to Bangladesh with practical AI features, generous storage

Foodpanda Rewards Riders: Top Performers Receive E-bikes, Smartwatches, and Essential gears

Leading online food and grocery delivery platform Foodpanda has awarded 253 riders with e-bikes, smartwatches, backpacks, bicycle trackers, and power banks for their outstanding performance during its Eid-ul-Azha campaign. Foodpanda…

Continue ReadingFoodpanda Rewards Riders: Top Performers Receive E-bikes, Smartwatches, and Essential gears

Guardian reports disciplined cost management, higher claim settlements

Guardian Life Insurance Limited has continued to translate operational efficiency into greater customer value by maintaining disciplined management expenses alongside robust growth in claim settlements.According to data submitted to the…

Continue ReadingGuardian reports disciplined cost management, higher claim settlements

Freedom Rewards “Scooty Naki Gold?” Campaign Winners; Extends Deadline to August 2026

Freedom, the leading female hygiene brand of Bangladesh from the house of ACI, awarded scooties and gold coins to the winners of its “Scooty Naki Gold?” campaign at a vibrant…

Continue ReadingFreedom Rewards “Scooty Naki Gold?” Campaign Winners; Extends Deadline to August 2026

Super Star Group Annual Business Conference 2026 Held in a Festive Atmosphere

The Annual Business Conference 2026 of Super Star Group (SSG) was held 23rd July 2026, with great celebration at Subarnagram Amusement Park & Resorts near Dhaka. The event was organized…

Continue ReadingSuper Star Group Annual Business Conference 2026 Held in a Festive Atmosphere

Akij Insaf Group Unveils The Grandeur & Playfinity—A New Era of Dining and Entertainment Begins in Dhaka

Akij Insaf Group proudly announces the grand opening of The Grandeur and Playfinity, two landmark lifestyle destinations that redefine how people dine, play, and spend quality time together. These exciting…

Continue ReadingAkij Insaf Group Unveils The Grandeur & Playfinity—A New Era of Dining and Entertainment Begins in Dhaka

59 Brands Honoured at SDG Brand Champion Awards 2026 for Driving Sustainable Impact

59 sustainable brand initiatives were awarded in the 4th edition of AkijBashir Group presents SDG Brand Champion Awards 2026, powered by SMC Enterprise Limited & American International University-Bangladesh (AIUB), in…

Continue Reading59 Brands Honoured at SDG Brand Champion Awards 2026 for Driving Sustainable Impact