The Consumer Sitting Across the Boardroom Table Is Changing
There is a new person sitting across every boardroom table. We don't always see them. They are not carrying board paper. They don't attend the product meeting. They are rarely…
Two Readers, One Page: Writing for the Customer and the Algorithm at the Same Time
Take a jacket. A copywriter describes the morning it was made for, the walk to the station in a wet October, the particular relief of a hood that actually works.…
Multisensory Branding How Sound, Motion, and Touch Are Becoming Core to Brand Identity
Mastercard dropped its own name from its logo. BMW hired Hans Zimmer to give its silent electric cars a voice. As media goes audio-first and screen-everywhere, the logo is no…
Digital Panic Is Real: But You Can Take Back Control
The internet has become a utility just like electricity or running water in the era of hyperconnectivity. It has become a source of our working lives, social lives, finances and…
WHO AM I? THE IDENTITY CRISIS OF THE ALWAYS-ONLINE GENERATION
How have online communities affected our identity? I logged into my spam Instagram account, preparing to share a photo of myself that I like—a rare occurrence. My hair is on…
THE PSYCHOLOGY OF OVERSTIMULATION: TOO MANY NOTIFICATIONS, TOO LITTLE PEACE
For years, mental health jargon has dominated talks. Look no further than “gaslighting,” which ushered in a new era of therapy-speak, as well as its synonyms “trauma,” “toxic,” and “triggered”—all…
Full-Funnel Marketing: Engaging Consumers at Every Stage
In today’s hyper-competitive digital landscape, marketers are shifting their focus from merely casting a wide net to engaging consumers through every phase of their journey. Full-funnel marketing is a holistic…
Hooked On Shopping: The Science of Compulsive Buying
German psychiatrist Emil Kraepelin first characterised krankhafte Kauflust — the pathological drive to buy — in 1899. However, many experts are concerned that the problem is spreading, thanks in part…
How Social Platforms Are Innovating to Keep Audiences Hooked
In October 2024, a Harris Poll survey revealed a hard truth for advertisers: 59% of viewers reported that seeing the same ads repeatedly ruined their viewing experience. Half of them…
The Ad Fatigue Fix: How Social Platforms Are Innovating to Keep Audiences Hooked
In October 2024, a Harris Poll survey revealed a hard truth for advertisers: 59% of viewers reported that seeing the same ads repeatedly ruined their viewing experience. Half of them…
Digital Marketing in Malaysia: Strategies for Success in a Dynamic Landscape
ABSTRACT This article explores the strategies for mastering digital marketing in Malaysia, focusing on the retail industry, This article’s recommendations cater to retailers of various sizes, from small family-owned businesses…
Branding Without Falling into the Cringe Trap
Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints are easily readable, traceable, and, most importantly, accountable. This applies…
TRENDING TODAY, TRASHED TOMORROW: THE MICRO-TREND ADDICTION
Momo, 25, rummaged through her closet to find the perfect outfit for a recent function at work. By the erratic standards of TikTok, many of her recent purchases were already…
THE DIGITAL EXODUS: HOW SOCIAL MEDIA DECENTRALIZATION IS BREAKING MONOPOLIES
Most online discussions have occurred on a few social media sites for the past two decades. Their power looked unassailable. The question was not when a rival to Twitter or…
SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z
A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…