Most online discussions have occurred on a few social media sites for the past two decades. Their power looked unassailable. The question was not when a rival to Twitter or…
A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…
Influencer marketing is fundamentally based on the trust and credibility that influencers have created with their audiences. The idea is simple: suggestions from people who connect with the target demographic…
Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…
Today, more than ever, social media platforms are accessible to most people worldwide, including teenagers. While social media can benefit young people in many ways, it also has disadvantages. In…
Scrolling paralysis, a digital-age phenomenon, traps countless individuals in an endless cycle of swiping through content on social media, news platforms, or video streaming sites. It’s a state of being…
The digital world is moving at warp speed, and leading the charge is Generation Alpha— aka Gen A— those born after 2010. They've grown up steeped in technology— exposed to…
The Rise of TikTok as a Content Platform and How it Shaped Our Attention Span: In a short span of less than a decade, TikTok has gained massive popularity among…