When Creator Content Meets Retail Data
Advertising has always had a measurement problem. Brands could tell you how many people saw the campaign. They could tell you how many clicked. What they struggled to tell you…
A Legacy in Motion: How Bangladesh’s Retail Traditions Are Shaping Modern Shopping
A century ago, retail in Bangladesh went through a massive transformation that’s as much about culture as it is about cash. Shopping wasn't just a quick errand; it was the…
Personalised. Ethical. Human: The New E-Commerce Trifecta
In the futuristic sci-fi thriller Minority Report, Tom Cruise’s character walks through a shopping mall equipped with retinal scanners that instantly display holographic advertisements tailored to his preferences and desires.…
Personalised Ethical Human: The New E-Commerce Trifecta
In the futuristic sci-fi thriller Minority Report, Tom Cruise’s character walks through a shopping mall equipped with retinal scanners that instantly display holographic advertisements tailored to his preferences and desires.…
DBL Group launches Bugatti in Bangladesh – a new era of European fashion footwear
DBL Lifestyles Limited, the retail wing of DBL Group, proudly announces the official launch of Bangladesh’s first bugatti store, located at Alisons Tower, Road 11, Banani. With this launch, DBL…
Digital Marketing in Malaysia: Strategies for Success in a Dynamic Landscape
ABSTRACT This article explores the strategies for mastering digital marketing in Malaysia, focusing on the retail industry, This article’s recommendations cater to retailers of various sizes, from small family-owned businesses…
Retail Renaissance: Exploring the Transformative Vision of Bangladesh Retail Congress 2024
The 7th edition of the Bangladesh Retail Congress 2024, hosted under the theme "Retail Renaissance: Inspiring Innovation," brought together the nation's brightest retail minds, industry pioneers, and global visionaries for…
Cognitive Dissonance in Consumer Buying Behaviour
The essence of indecisiveness in consumer behaviour inevitably lands a setback for brands and campaigns. There are several occasions when customers are interested in certain products or services but cannot…
WHAT WAS 2020 FOR THE BANGLADESH RETAIL INDUSTRY
The pandemic had been a unique challenge and an opportunity for the retail sector
RETAIL: RESET & RESHAPED BY PANDEMIC
As most of the countries of the world come under quarantine and consumers around the world start to avoid human contact, retailers are struggling to adapt. The global response and…
BBF TALK: HOW CORONAVIRUS PANDEMIC IS IMPACTING THE RETAIL INDUSTRY
The effect of the coronavirus is having an acute and far-reaching impact on both the local and global economy and has sent public and private agencies looking for ways to…
REJUVENATING BRICK-AND-MORTAR
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…
EXPERIENCE THE “ELITE” DIFFERENCE
Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became…
V-COUNT: REDEFINING VISITOR ANALYTICS
Retailers nowadays want to test, measure, and reiterate every aspect of the business – from store design to in-store marketing, through methods never used before. V-Count is a global manufacturer and…
LOTTO BANGLADESH: SPREADING FITNESS TO THE NATION
Lotto was first established in 1939 by the Caberlotto family who was also the owners of an Italian football team. In 1973, It entered the sports footwear market with Tennis…