SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z
A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…
Leveling Up: The Economic Power of Gaming in 2024
Entertainment and gaming have emerged as dominant forces in shaping consumer passions in 2024, fueled by cutting-edge technology, evolving audience behaviors, and innovative content strategies. Global Market Growth: A Snapshot…
The Philippines Redefines Marketing Leadership with a World Marketing Forum and Annual General Meeting of Asia Marketing Federation
MANILA, PHILIPPINES — Manila became the epicenter of global marketing innovation as the Philippine Marketing Association (PMA) hosted the 4th World Marketing Forum and the 53rd National Marketing Conference. Over…
Set Goals You Can Achieve: A Guide to Taking Control of Your Success
As someone deeply involved in mentoring startups, leading strategic initiatives, and working across industries, I’ve learned that success isn’t just about dreaming big—it’s about how you act on those dreams.…
Olympian Mindsets: Key Business Lessons from the 2024 Paris Games
As the curtain has closed on the Paris Summer Olympics 2024, most people have been reminiscing about the great history, pageantry, incredible sportsmanship & inspiring moments of the greatest sporting…
Playful Presentations and Rhetorics: An Odyssey
A story is told when there’s a point to make, a moral to address, a lesson to teach. But it so happens that often, we indulge ourselves with the contents…
Disruptive Marketing: A great tool, only in the right hands!
Taking the message to the target group is getting more challenging than ever before. There are many reasons: competition is getting fiercer, customer expectations are reaching new heights, and people…
The Return of Brands: Creativity and AI Leading Marketing Trends in 2024
Brands Are Back—And They’re Driving Growth. Both the nature of the conversation and the mix of attendees gathered on the Croisette highlighted a shift back to brands this year. The…
Why do we keep coming back to ‘hard-to-work’ analog tech?
I've always been very vocal about my love for retro tech. Apart from having emulators of old Nintendo Switch and Game Boy, I still own a flip feature phone with…
No Hard Feelings: Love Capitalism and Valentine’s Spirit
Valentine's Day, sometimes criticised for its commercialisation, shows capitalism's complicated network of relations. From handmade love notes to pre-printed Hallmark cards, the exchange of gifts and thoughts on this day…
The case of the chief wellbeing officer: Why it matters?
Mental health challenges are rising globally. At the same time, the concept of work-life balance is also being replaced in our workplaces. In the corporate landscape, profit always takes centre…
Bashundhara Paper Sector: Leading Towards Sustainable Excellence
In the intricate tapestry of global sustainability, the paper industry serves as a linchpin, with Bashundhara Paper Sector (BPML & BMPIL) at the forefront in Bangladesh. A steadfast commitment to…
From Logic to Longing: The Dance of Irrationality in Consumer Mind – “Insights into Behavioral Biases that Shape Purchasing Decisions”
A few weeks ago, I went to a super shop called Daily Shopping with my wife to buy a special imported shampoo and went out with more than 10 different…
Product Placement – The Next Current Big Thing
Before I start talking about Product Placement, I should reinforce a fact on the changing pattern of people’s screen-watching. The change is happening globally and is clearly visible in Bangladesh.…
Unleashing The Power of Customer Data: The Role of CDPs
The Data Tale Isn’t it interesting how sometimes we may be thinking of a product and end up seeing an advertisement for it? While the context remains undecipherable, let’s look…