Look at the budget of almost any large consumer brand and the priorities are easy to read. Advertising has its own line, its own agency, a media plan and a…
The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy — the teasers, the jersey drops, the TikTok hype, and the…
A century ago, retail in Bangladesh went through a massive transformation that’s as much about culture as it is about cash. Shopping wasn't just a quick errand; it was the…
Type 'what is content marketing' into Google. Before you reach any website, you already have the answer — pulled from HubSpot, summarised by AI, displayed in a clean box at…
There is a particular kind of arithmetic that takes hold in a household when money gets tight. It begins with small decisions — the branded cereal swapped for the supermarket's…
Every week, professionals open LinkedIn to find the same message sitting in their inbox: Hi, I'd love to pick your brain over a quick call. No context. No specific ask.…
Ramadan is the most sacred month of the Hijri calendar, which demands a considerable change in the daily habits of every muslim. For an entire month muslims indulge in various…
In today’s fast-changing, technology-driven world, the CEO's responsibility has evolved far beyond managing business functions or driving profits. Modern CEOs must be visionaries, empathetic decision makers, and guardians of company…
There is a quiet revolution happening in how people spend money, and it defies the neat categories economists have traditionally relied on. The same person who buys store-brand cereal and…
The year 2025 will be remembered as the moment Bangladesh's banking sector finally confronted decades of accumulated dysfunction. Non-performing loans surged to Tk 6.44 lakh crore—nearly 36% of total outstanding…
Record remittance inflows of $30.32 billion in fiscal year 2024-25 transformed Bangladesh's economic trajectory, enabling the country to achieve its first current account surplus in eight years and rebuild foreign…
In a world brimming with endless noise and shrinking attention spans, how does a brand create a message that not only gets heard but deeply resonates? In plain English, Apple…
Once, the Media industry was in a loop of Traditional methods. But now times have changed: people are moving to online platforms such as YouTube, Facebook, and OTT services. In…
In a communication landscape increasingly shaped by noise, fragmentation, and cultural volatility, the 14th Communication Summit arrived as a timely pause for reflection and recalibration. Held on November 15 at…
Over the past ten years, marketers have been in love with personalization. The concept is rather simple: treat every customer as an individual, serve them with content unique to their…