RIDING THE FUTURE BUSINESS WAVES with the 04 Cs

Among the four foundations, ‘cause’ is always the anchoring philosophy- timeless and standing tall against the odds of nature. As long as an organization remains true to its core purpose of existence, it continues to exist, even when the other three foundations (connectivity, capacity, and culture) transform with passing time or fade away. In this case, empathy or human-centric practice comes into play. This secret formula of combining the 4 Cs to bolster a company’s foundation is how many world-known organizations have strived through the test of time and changing global business patterns.

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