German psychiatrist Emil Kraepelin first characterised krankhafte Kauflust — the pathological drive to buy — in 1899. However, many experts are concerned that the problem is spreading, thanks in part…
Coca-Cola’s iconic branding strategy has remained largely unchanged for over a century. The signature red-and-white color scheme, the dynamic ribbon, and the timeless typography have made it one of the…
In today's saturated market, where consumers are bombarded with countless brands vying for attention, the traditional approach of touting a superior product is no longer sufficient. The real shock? A…
Something changes instantly every time someone believes they have the whole marketing thing figured out. Additionally, marketers have likely had the same sense of whiplash as marketing trends change. Staying…
ABSTRACT This article explores the strategies for mastering digital marketing in Malaysia, focusing on the retail industry, This article’s recommendations cater to retailers of various sizes, from small family-owned businesses…
Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints are easily readable, traceable, and, most importantly, accountable. This applies…
Momo, 25, rummaged through her closet to find the perfect outfit for a recent function at work. By the erratic standards of TikTok, many of her recent purchases were already…
Most online discussions have occurred on a few social media sites for the past two decades. Their power looked unassailable. The question was not when a rival to Twitter or…
The modern talk show, once a monolithic beacon of shared experiences, now teeters on the edge of reinvention, trapped between its storied past and the unrelenting momentum of change. What…
A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…
Entertainment and gaming have emerged as dominant forces in shaping consumer passions in 2024, fueled by cutting-edge technology, evolving audience behaviors, and innovative content strategies. Global Market Growth: A Snapshot…
In the competitive realm of attention, attention itself trades by the second. Can you believe the fact that attention used to trade by the minute once, as though a marketer's…
Scrolling paralysis, a digital-age phenomenon, traps countless individuals in an endless cycle of swiping through content on social media, news platforms, or video streaming sites. It’s a state of being…
Data clean rooms (DCRs) are emerging as indispensable tools for modern businesses, particularly in marketing. These secure, privacy-compliant platforms enable organisations to analyse and share data collaboratively without exposing sensitive…
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…