Scrolling paralysis, a digital-age phenomenon, traps countless individuals in an endless cycle of swiping through content on social media, news platforms, or video streaming sites. It’s a state of being…
Data clean rooms (DCRs) are emerging as indispensable tools for modern businesses, particularly in marketing. These secure, privacy-compliant platforms enable organisations to analyse and share data collaboratively without exposing sensitive…
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…
Advertising has become so mainstream and widespread in modern society and business that it has become an uphill battle for brands to stand out from the dime-a-dozen advertising blades that…
From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh's population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these…
The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…
Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but…
In recent times, plagiarism accusations have started to become a weapon against people who pass on other people’s thoughts, ideas, and creative insights as their own. Many of the accusations…
When old technology dies, it usually stays dead. No one expects rotary phones or cathode-ray television sets to come crawling back from tech cemetery. Floppy disks, VHS tapes, pagers and…
Coming up with a strong password is easy. Numbers, symbols, a combination of lower and upper case letters, and a good length — this not-so-secret recipe for a strong password…
Twitter, one of the most popular social media networks, has developed significantly since its start. From its humble beginnings as an ambitious start-up to Elon Musk's recent hiring of Linda…
There is tremendous apprehension about the potential of generative AI—technologies that can create new content such as audio, text, images, and video—to replace people in many jobs. But one of…
The digital landscape has witnessed a profound transformation in recent years. The convergence of social media and e-commerce has given rise to a dynamic phenomenon known as social commerce. No…
In the dynamic realm of business, where competition for attention is fierce, a transformative force emerges: "Data-Driven Marketing." This approach transcends conventional methods and revolutionises modern marketing by harnessing insights…
Are you ready to strengthen your business connections? In today’s digital era, the power of marketing has evolved from the old tactics of billboards and print advertisements to a world…