The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…
Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but…
In recent times, plagiarism accusations have started to become a weapon against people who pass on other people’s thoughts, ideas, and creative insights as their own. Many of the accusations…
When old technology dies, it usually stays dead. No one expects rotary phones or cathode-ray television sets to come crawling back from tech cemetery. Floppy disks, VHS tapes, pagers and…
Coming up with a strong password is easy. Numbers, symbols, a combination of lower and upper case letters, and a good length — this not-so-secret recipe for a strong password…
Twitter, one of the most popular social media networks, has developed significantly since its start. From its humble beginnings as an ambitious start-up to Elon Musk's recent hiring of Linda…
There is tremendous apprehension about the potential of generative AI—technologies that can create new content such as audio, text, images, and video—to replace people in many jobs. But one of…
The digital landscape has witnessed a profound transformation in recent years. The convergence of social media and e-commerce has given rise to a dynamic phenomenon known as social commerce. No…
In the dynamic realm of business, where competition for attention is fierce, a transformative force emerges: "Data-Driven Marketing." This approach transcends conventional methods and revolutionises modern marketing by harnessing insights…
Are you ready to strengthen your business connections? In today’s digital era, the power of marketing has evolved from the old tactics of billboards and print advertisements to a world…
As I write down this piece, I realise how far we have come regarding storytelling. In the 1960s, broadcast television was a revolutionary technological advancement that gave creative talent a…
In the not-too-distant past, artificial intelligence (AI) was merely a figment of our imagination, confined to the pages of science fiction, novels and the silver screen. This fiction is now…
Last night, an advertisement caught my eye as I was going through the Instagram feed as my nighttime routine. The 10-second video advertised an alarm app that requires you to…
Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement…
In nearly every UX framework the need to be desirable and valuable is high on the list, right next to usefulness and usability. But while we have codified rules of…