As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this era, advertising holds a pivotal role in building the brand…
As recession and other economic crises loom over every country, it adds another layer of concern to brands around the world. Along with supply chain bottlenecks, currency devaluation, and other…
In today’s digital age, building a powerful brand is no longer just about creating awareness and driving sales. It’s about building communities of loyal customers who are emotionally invested in…
The story of Lionel Messi lifting the FIFA world cup 2022 for his country Argentina is no short of a fairytale. Just like they show it in the movies where…
Brand Equity entails the successful integration of value and customer acceptance. As such, it is of utmost importance to attract, retain and motivate customers with heed to the plethora of…
Even though we are rational beings, most of our decisions are still based on our feelings. Our emotional attachments to a thing or a product make us reliable customers of…
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The year 2022 brought about another instalment of the FIFA World Cup. With the 22nd reincarnation of the world-acclaimed tournament, the FIFA world cup has only gotten bigger over the…
"It is a truth universally acknowledged" that Jane Austen, the Regency-era author, emerged as a legendary figure in Western literature years after her death. Centuries ago, she set unprecedented examples…
Many of us who don’t have in-depth knowledge on the subject, consider branding and marketing as two interchangeable concepts carrying the same meaning. To some extent, we can say this…
Brand minimalism as a concept didn’t just arrive on the spot as a one-stop solution to all major and minor branding issues. Subtle changes along the path solved some problems while giving rise to newer ones for the brand until the logo design reached an optimum that satisfies all aspects of branding. Therefore, the minimalistic brand design evolved entirely through a step-by-step process of trial and error.
Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as…
Companies have been incorporating game design elements into non-game applications for years now in a bid to improve the customer experience and keep customers interested. Companies like Starbucks and Nike…
The trends and conversations that could shape 2021 according to Facebook IQ
The onset of the COVID-19 pandemic slashed $22 trillion off company valuations worldwide in Q1 2020, according to new data. The study, from the International Advertising Association (IAA), found that…