Za 'n Zee, a leading brand of Kazi Food Industries Limited, has introduced a first-of-its-kind innovative couple pack with its delightful new flavor "Pista Kulfi Ice Cream". Every bite of…
May be in ’92 or ’93, the son-in-law from the family that owns a big conglomerate gave 2 cans of condensed milk to my mom. “Bhabi, our new product!”. My…
Before I dive into this edition of the newsletter, I want to take a moment to express my sincere gratitude to everyone who has shown their support and evangelized my…
Unilever Bangladesh, one of the country’s leading fast-moving consumer goods (FMCG) companies, recently organized a three-day workshop titled “Youth Journalism on Environment: A Focus on Plastic Waste Management” for aspiring…
In the futuristic sci-fi thriller Minority Report, Tom Cruise’s character walks through a shopping mall equipped with retinal scanners that instantly display holographic advertisements tailored to his preferences and desires.…
AkijBashir Group has recently expanded its footprint with the launch of a new showroom of its brand emporium, Selections, in Kishoreganj. Guided by the motto – “Select from the Best”,…
Akij Ceramics, the leading brand in Bangladesh’s ceramic tile industry, has reinforced its market presence with the grand opening of another exclusive showroom at Banglamotor, Dhaka—a prime hub for the…
In 2023, Twitter’s sudden rebrand to X under Elon Musk sparked massive backlash. Users felt disconnected from the brand they had grown familiar with for over a decade, and even…
In recent years, foldable smartphones have become a game-changer for executives, revolutionizing how they balance their professional and personal lives. These devices combine the portability of a phone with the…
Coca-Cola’s iconic branding strategy has remained largely unchanged for over a century. The signature red-and-white color scheme, the dynamic ribbon, and the timeless typography have made it one of the…
The tug-of-war between long-term branding and short-term performance marketing is one of the most persistent challenges in business. On one side, branding builds equity, trust, and recall over time. On…
Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints are easily readable, traceable, and, most importantly, accountable. This applies…
Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex…
itel, the leading global smart life brand, officially unveiled its latest flagship S25 Series in Bangladesh with a grand launching event, offering premium design and cutting-edge technology at an incredible…
Let us start by asking ourselves some simple yet important questions- Are the products that we use every day manufactured in ethical conditions? Do the products create wastes that are…