The glamour and grandeur of the 16th edition of the Best Brand Award lit up the Intercontinental Dhaka on December 26, 2024, as Bangladesh Brand Forum, the largest platform for…
A new paradigm is gradually taking shape in the dynamic field of leadership, one that places equal emphasis on the accomplishment of organisational objectives and the overall development and well-being…
Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints are easily readable, traceable, and, most importantly, accountable. This applies…
Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex…
itel, the leading global smart life brand, officially unveiled its latest flagship S25 Series in Bangladesh with a grand launching event, offering premium design and cutting-edge technology at an incredible…
A quiet revolution is occurring in the advertising industry, where creativity and business come together, changing the way campaigns are designed and executed. The rules of creating advertisements are being…
It was the early 2000s, and Lawrence was the owner of a boutique coffee shop in a bustling urban neighbourhood. Business was good, but competition was fierce, and Lawrence’s branding…
A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…
Let us start by asking ourselves some simple yet important questions- Are the products that we use every day manufactured in ethical conditions? Do the products create wastes that are…
Akij Bakers Ltd. hosted an unforgettable event to mark the inauguration of its premium chocolate brand, Hi5 Chocolate. Held at the state-of-the-art Akij Bakers Limited Factory in Shilmun, Tongi, the…
For decades, marketers have leaned heavily on demographic targeting, crafting campaigns around age groups, gender, or generational labels like Baby Boomers, Millennials, and Gen Z. This approach assumes that grouping…
Data clean rooms (DCRs) are emerging as indispensable tools for modern businesses, particularly in marketing. These secure, privacy-compliant platforms enable organisations to analyse and share data collaboratively without exposing sensitive…
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…
The country's renowned supershop brand Meena Bazar started its journey with the grand opening of two new outlets at Mirpur 11.5 adjacent to MDC School and at the Avenue Road;…
In Bangladesh, where Gen Z has a growing influence on digital culture, brands are rethinking their marketing strategies to connect meaningfully with this tech-savvy demographic. The young generation, mostly students,…