The Consumer Sitting Across the Boardroom Table Is Changing
There is a new person sitting across every boardroom table. We don't always see them. They are not carrying board paper. They don't attend the product meeting. They are rarely…
What Is This Ad For? The Brief Nobody Writes, and the Budget That Pays for It
The complaint arrives in almost identical wording from marketers in Dhaka, Delhi, Manila and Milan. Paid media used to work. Now the same budget buys fewer customers than it did…
Why Brands Sell an Era Their Customers Never Lived In
Kate Bush released Running Up That Hill in 1985. In the summer of 2022, after the song appeared in an episode of Stranger Things, it became one of the most-played…
The Cost of Being Heard: Why Sending More Messages Makes Customers Listen Less
Start with the detail that should trouble anyone who works in this business. When CSG surveyed consumers about brand communication last year, 59 percent said they had deleted something genuinely…
The Human Brand: Why Emotion Beats Promotion
We are surrounded by lots of advertisements and discounts every day. The thing that really matters is how people feel about a brand. People usually do not remember what a…
The Three-Tool Stack
Ask a chief marketing officer a simple question and watch them squirm: of all the money you spent on advertising last year, which half actually worked? For most of the…
The Rebrand Gamble
Jaguar sold 49 cars in a month. Cracker Barrel lost 100 million dollars in a week. X erased one of the most recognised names on the internet. Companies keep betting…
The ROI Obsession: Can Brand Building Survive Quarterly Pressure?
Every quarter, boardrooms in Bangladesh reverberate with questions like: How much sales did the campaign generate? What was the ROI? How much revenue was generated through Facebook ads? Marketing partners…
The Collab Economy: Why Every Brand Suddenly Wants to Wear Another Brand’s Logo
Coca-Cola is selling Crocs, Nike is co-branding with Kim Kardashian, and Louis Vuitton opened 2025 by reviving a twenty-year-old partnership. Behind the strange pairings sits a trade that has become…
The “Soft Launch” Generation
How Gen Z reveals things slowly, and what that quiet strategy means for work and brands. You can tell your colleague is up to something. A vague “big things loading.”…
From presence to dominance: de-risking Bangladesh’s next digital advertising growth curve
Bangladesh's digital advertising market has outgrown the credit it's been given. At Roar Global, we've spent the past year advocating for it. Now we're pushing for its next stage of…
In Praise of the Unhinged — The strategic case for weird in an age of infinite feeds
Liquid Death sells water like a heavy-metal album. Duolingo killed its own mascot. In an internet too crowded to notice the safe, calculated strangeness has become a serious growth strategy,…
Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage
Festival Representative, Cannes Lions International Festival of Creativity The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into…
Multisensory Branding How Sound, Motion, and Touch Are Becoming Core to Brand Identity
Mastercard dropped its own name from its logo. BMW hired Hans Zimmer to give its silent electric cars a voice. As media goes audio-first and screen-everywhere, the logo is no…
The CMO’s New Job: Architect, Not Executor
As AI automates more execution, the marketing organisation is flattening, team boundaries are blurring, and the CMO's role is shifting from managing people to architecting systems. What that shift looks…
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