SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z
A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…
Eco-Conscious Branding: How Ethical Sourcing is Reshaping Business Practices
Let us start by asking ourselves some simple yet important questions- Are the products that we use every day manufactured in ethical conditions? Do the products create wastes that are…
Akij Bakers Ltd. Unveils Its Premium Chocolate Line: Hi5 Chocolate
Akij Bakers Ltd. hosted an unforgettable event to mark the inauguration of its premium chocolate brand, Hi5 Chocolate. Held at the state-of-the-art Akij Bakers Limited Factory in Shilmun, Tongi, the…
Stop Targeting Gen Z: Why Age-Based Marketing Doesn’t Work
For decades, marketers have leaned heavily on demographic targeting, crafting campaigns around age groups, gender, or generational labels like Baby Boomers, Millennials, and Gen Z. This approach assumes that grouping…
Overcoming Privacy Challenges with Data Clean Room Technology
Data clean rooms (DCRs) are emerging as indispensable tools for modern businesses, particularly in marketing. These secure, privacy-compliant platforms enable organisations to analyse and share data collaboratively without exposing sensitive…
Bringing Magic to Life: Miniso Bangladesh’s Grand Harry Potter Merchandise Launch
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…
Meena Bazar Expanded Footprints at Mirpur-11.5 and Aftabnagar
The country's renowned supershop brand Meena Bazar started its journey with the grand opening of two new outlets at Mirpur 11.5 adjacent to MDC School and at the Avenue Road;…
From Viral to Vital: Targeting Gen Z Through AI, Mastering Omnichannel Marketing in Bangladesh
In Bangladesh, where Gen Z has a growing influence on digital culture, brands are rethinking their marketing strategies to connect meaningfully with this tech-savvy demographic. The young generation, mostly students,…
From Ads to Uplift: Why Brands Are Embracing Joy
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
WHY AESTHETIC EMPATHY IS THE SECRET INGREDIENT IN TODAY’S TOP BRANDS
Imagine a business that not only provides excellent products or services but also appears to understand exactly what you enjoy and which experiences make you happy. This is the power…
Unilever Bangladesh and Kewkradong Bangladesh organized coastal cleanup at Saint Martin Island
Unilever Bangladesh Limited (UBL), has partnered with Kewkradong Bangladesh (KB) to conduct Coastal Cleanup at the Saint Martin Island. 350 volunteers removed 1,500 kilograms of marine debris from the island’s…
ACI Foods Limited (Rice Unit) Introduces country’s first fortified rice “ACI Pure Fortified Rice”
ACI Foods Limited (Rice Unit), a subsidiary of ACI Limited, proudly announces the launch of the first-ever fortified rice range under its renowned ACI Pure brand. The event, held at…
Engage, Connect, Inspire: How Emotional Branding Transforms Consumer Relationships
Imagine yourself at a departmental store buying snacks. As you look through all the available options, you notice a label on a particular package that says, “1% of our monthly…