Why Visual Identity Matters More Than Ever in 2025
In 2023, Twitter’s sudden rebrand to X under Elon Musk sparked massive backlash. Users felt disconnected from the brand they had grown familiar with for over a decade, and even…
Should Companies Keep Chasing Branding Trends in 2025
Coca-Cola’s iconic branding strategy has remained largely unchanged for over a century. The signature red-and-white color scheme, the dynamic ribbon, and the timeless typography have made it one of the…
Why Does the Best Product Don’t Always Win—But the Best Brand Does?
In today's saturated market, where consumers are bombarded with countless brands vying for attention, the traditional approach of touting a superior product is no longer sufficient. The real shock? A…
Long-Term Branding or Short-Term Performance Marketing: Why the Best Businesses Choose Both
The tug-of-war between long-term branding and short-term performance marketing is one of the most persistent challenges in business. On one side, branding builds equity, trust, and recall over time. On…
Celebrating Excellence in Branding: The 16th Edition of Bangladesh’s Best Brand Award
The glamour and grandeur of the 16th edition of the Best Brand Award lit up the Intercontinental Dhaka on December 26, 2024, as Bangladesh Brand Forum, the largest platform for…
Holistic Leadership: Why the Future Lies Beyond Business
A new paradigm is gradually taking shape in the dynamic field of leadership, one that places equal emphasis on the accomplishment of organisational objectives and the overall development and well-being…
Branding Without Falling into the Cringe Trap
Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints are easily readable, traceable, and, most importantly, accountable. This applies…
Best of Both Worlds: The Case for Advertising Agencies Thinking More Like Consulting Companies
Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex…
itel Brings the All-New Flagship S25 Series to Bangladesh
itel, the leading global smart life brand, officially unveiled its latest flagship S25 Series in Bangladesh with a grand launching event, offering premium design and cutting-edge technology at an incredible…
Lights, Camera, Pixels How Virtual Production is Revolutionising Brand Stories
A quiet revolution is occurring in the advertising industry, where creativity and business come together, changing the way campaigns are designed and executed. The rules of creating advertisements are being…
Why Data-Driven Branding is the Future of Business Success
It was the early 2000s, and Lawrence was the owner of a boutique coffee shop in a bustling urban neighbourhood. Business was good, but competition was fierce, and Lawrence’s branding…
SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z
A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…
Eco-Conscious Branding: How Ethical Sourcing is Reshaping Business Practices
Let us start by asking ourselves some simple yet important questions- Are the products that we use every day manufactured in ethical conditions? Do the products create wastes that are…
Akij Bakers Ltd. Unveils Its Premium Chocolate Line: Hi5 Chocolate
Akij Bakers Ltd. hosted an unforgettable event to mark the inauguration of its premium chocolate brand, Hi5 Chocolate. Held at the state-of-the-art Akij Bakers Limited Factory in Shilmun, Tongi, the…
Stop Targeting Gen Z: Why Age-Based Marketing Doesn’t Work
For decades, marketers have leaned heavily on demographic targeting, crafting campaigns around age groups, gender, or generational labels like Baby Boomers, Millennials, and Gen Z. This approach assumes that grouping…