For decades, marketers have leaned heavily on demographic targeting, crafting campaigns around age groups, gender, or generational labels like Baby Boomers, Millennials, and Gen Z. This approach assumes that grouping…
Data clean rooms (DCRs) are emerging as indispensable tools for modern businesses, particularly in marketing. These secure, privacy-compliant platforms enable organisations to analyse and share data collaboratively without exposing sensitive…
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…
The country's renowned supershop brand Meena Bazar started its journey with the grand opening of two new outlets at Mirpur 11.5 adjacent to MDC School and at the Avenue Road;…
In Bangladesh, where Gen Z has a growing influence on digital culture, brands are rethinking their marketing strategies to connect meaningfully with this tech-savvy demographic. The young generation, mostly students,…
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
Imagine a business that not only provides excellent products or services but also appears to understand exactly what you enjoy and which experiences make you happy. This is the power…
Unilever Bangladesh Limited (UBL), has partnered with Kewkradong Bangladesh (KB) to conduct Coastal Cleanup at the Saint Martin Island. 350 volunteers removed 1,500 kilograms of marine debris from the island’s…
ACI Foods Limited (Rice Unit), a subsidiary of ACI Limited, proudly announces the launch of the first-ever fortified rice range under its renowned ACI Pure brand. The event, held at…
Imagine yourself at a departmental store buying snacks. As you look through all the available options, you notice a label on a particular package that says, “1% of our monthly…