The Power of Value-Driven Comments: A Proven LinkedIn Strategy for Job Seekers

In the modern job market, standing out is more about visibility and connections than just submitting applications. LinkedIn, the world’s largest professional networking platform, offers unparalleled opportunities to build your…

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SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z

A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…

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DISRUPTING THE NORM: THE FUTURE OF CREATIVE MARKETING AT COMMUNICATION SUMMIT 2024

The Communication Summit 2024, themed "Disrupting The Norm: The Future of Creative Marketing", proved to be a transformative gathering of marketing visionaries, industry leaders, and creative professionals. Held in Le…

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Unlocking Customer Loyalty in a Cookie-Free World with First-Party Data

Imagine a digital marketing team at a mid-sized online retail brand, RetailEco, which heavily relied on third-party cookies to target prospective customers. For years, they used cookie-based trackers to follow…

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From Ads to Uplift: Why Brands Are Embracing Joy

In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…

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Convenience, Customisation, and Values: A New Era of Finance

From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh's population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these…

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Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy

The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty…

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From 3G to Advanced Analytics: Shihab Ahmad’s Leadership Journey in Bangladesh’s Telecom Industry

Shihab Ahmad is the Chief Commercial Officer at Robi. He assumed the role in January 2020, following his prior position as the Chief Digital Services Officer in August 2017. He…

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Chorki just needs to keep doing what it’s good at, producing quality content: Zaraif Ayaat Hossain

Zaraif Ayaat Hossain is the Head of Strategy and Transformation at Transcom Ltd, one of Bangladesh’s largest and most diversified business conglomerates. Transcom’s businesses span across pharmaceuticals, food and beverages,…

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