From Ads to Uplift: Why Brands Are Embracing Joy
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
Convenience, Customisation, and Values: A New Era of Finance
From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh's population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these…
How to Prepare for Gen Alpha: Invest in YouTube, Gaming, and Learning
The digital world is moving at warp speed, and leading the charge is Generation Alpha— aka Gen A— those born after 2010. They've grown up steeped in technology— exposed to…
The Art Of Small Talk At Work
Have you ever found yourself in a position where you are willing to talk to your co-workers but are unable to strike up a conversation? Failed to befriend others or…
Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy
The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty…
Synthetic data: A Game Changer in Modern Advertising
If we were to say that the following years are the years Bangladesh Cricket Team have won the ICC ODI Cricket World Cup: 1987, 1999, 2003, 2007, 2015, 2023. Would…
From 3G to Advanced Analytics: Shihab Ahmad’s Leadership Journey in Bangladesh’s Telecom Industry
Shihab Ahmad is the Chief Commercial Officer at Robi. He assumed the role in January 2020, following his prior position as the Chief Digital Services Officer in August 2017. He…
International Mother Language Day 2024 – Exceptional Creative Communications from Brands
ACI Pure Salt Apex Aarong Akij Board Akij Door Akij Tableware Agora Akij Ceramics Akij Sunshine AKS Adfinix Apex AMA Asian Paints Banglalink Binge Bakeman's Biscuits…
Chorki just needs to keep doing what it’s good at, producing quality content: Zaraif Ayaat Hossain
Zaraif Ayaat Hossain is the Head of Strategy and Transformation at Transcom Ltd, one of Bangladesh’s largest and most diversified business conglomerates. Transcom’s businesses span across pharmaceuticals, food and beverages,…
Networking Guide for Introverts
Networking - a word that often sends introverts running for the hills, or at least for the nearest quiet corner. The idea of mingling in a room full of strangers,…
Creativity in the Age of Disruption
Bangladesh Brand Forum hosted its flagship event, the 12th edition of Communication Summit, in association with The Daily Star and in collaboration with Cannes Lions International Festival of Creativity at…
Colour Psychology in Corporate Design
After a hectic day at work, you return home and decide to order from a food delivery service app. When you open the app, a world with a vibrant pink…
Why Gen Z’s approval is important in today’s social media influenced world?
What is real in today’s world? A debate that usually ends with no concrete outcome; the exclusivity of our connection to our devices and the internet is something that is…
PR: An Element to Navigate Brand Reputation
In today's fast-paced digital world, where information spreads very quickly and people's attention spans are short, Public Relations (PR) is becoming incredibly important. It's like a powerful tool that can…
Cannes Lions 2023: Unveiling the New Era of Creativity and Impact
In the glitzy backdrop of the French Riviera, where creativity takes centre stage, the Cannes Lions International Festival of Creativity unfolded in full splendour. As the curtain fell on this…