THE POWER OF USER-GENERATED CONTENT
Without a doubt, digital media is an essential marketing channel in today's world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people…
Reflective Thinking in Communication
Utilitarianism surrounds communications conducted from the lens of a brand itself. Be it whether to drive conversions or optimise every single penny of a campaign; brand communications surround itself with…
Two Sides of a Coin: The Love-Hate Relation of AI and Creativity
On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…
POSTMODERNIST APPROACH IN CORPORATE COMMUNICATION
The use of postmodernism, as a concept, vouches for worldwide change and has become widespread in modern societies. The postmodern dichotomy has been present throughout history and has been observed…
Fomo or Jomo: What’s your workplace tribe
I found myself left alone sitting at my office desk while everyone was busy attending a meeting with the CEO and senior members. It was run by the organisers of…
THE CURSE OF DIGITAL MISCOMMUNICATION
“Every human will frustrate, anger, annoy, madden and disappoint us,” writes philosopher Alain de Botton. “And we will (without any malice) do the same to them.” Yes, undeniably that’s us,…
SENSUAL PROVOCATEUR : CONNECTING WITH NAZIA ANDALEEB PREEMA, ARTIST | ENTREPRENEUR | CULTURAL INFLUENCER
Authentic and Effective communication with a purpose is really essential. Having said that, one should also keep in mind that winning an award is not a prerequisite to creating great communication. There is, of course, the core fundamentals of creating an effective communication which must be addressed, but the real sizzle for communication lies in whether it has soul – which is only possible when it reflects the soul of the creative. Without “soul”, a communication cannot touch the heart and without connecting the heart, no communication can lead to behavior/perspective shift which is one of the major goals for most communications.