spotlight
Non-Fungible Tokens: Mistrusted But Still a Mainstream Mania
Non-fungible tokens, better known as NFTs, have seemed to become an overnight sensation. In reality, though, they have been around
MASTERCARD ECONOMICS INSTITUTE: ONE IN FIVE COUNTRIES APPROACH PRE-PANDEMIC DOMESTIC FLIGHT LEVELS; INTERNATIONAL TRAVEL LAGS BEHIND GLOBAL FUEL SPENDING IS UP 13%* OVER 2019 PEAK, REFLECTING A STRONG SURGE IN GROUND TRAVEL IN MARKETS INCLUDING AUSTRALIA, SINGAPORE, THE PHILIPPINES AND HONG KONG IN ASIA PACIFIC
Mastercard Economics Institute: One in Five Countries Approach Pre-Pandemic Domestic Flight Levels; International Travel Lags Behind Global fuel spending is
THE EMERGENCE OF A NEW GENERATION: GEN C
Facing a pandemic for more than a year has instilled fear and uncertainty amongst the people. Haim Israel, Bank of America Global Research, opined, “ The crisis will scar them. And babies born even years after the pandemic will see it shaping their lives.”
ARE WE PAYING ATTENTION TO CYBERSECURITY?
The unique circumstances that 2020 presented allowed cyber criminals to exploit vulnerabilities in companies and perpetuate damage projected to hit $6 trillion annually by 2021. This is a massive figure in damages which not only does financial damage to the organisations against which the attacks have been carried but also does tremendous damage to their reputation, their clients and partners.
Industry insights
Great Raise Solution To The Great Resignation
During the pandemic, many employees were fired due to the limitations of the employers. However, tables are turning as the
Second edition of the AMF Journal
Editor’s Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In
Down The Retail Rabbit Hole
Digital technology is the future for all of us, even though companies are just now starting to implement it. This
THE CURSE OF DIGITAL MISCOMMUNICATION
“Every human will frustrate, anger, annoy, madden and disappoint us,” writes philosopher Alain de Botton. “And we will (without any
Mind space (Personal Development)
LEADERS: HOW ARE THEY MAINTAINING THEIR MENTAL HEALTH DURING THE PANDEMIC?
A look at how the pandemic is affecting leaders of organizations
REJUVENATING BRICK-AND-MORTAR
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail
RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH
Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of
EXPERIENCE THE “ELITE” DIFFERENCE
Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late
Workspace (Professional Development)
THE MOTHERHOOD PENALTY: A DILEMMA LESS TALKED ABOUT IN THE PANDEMIC
The motherhood penalty that women faced subsequently leads to what we know as gender pay gap. Whereas men enjoyed more than 6% rise in pay on average when they had kids, women had to face a decrease of 4% in their pay per child. This is mainly because after having children, men are perceived to be more dependable and hardworking individuals as compared to women- who are thought to become busier with taking care of the child.
IDENTITY THEFT: THE SECURITY OF YOUR DIGITAL FOOTPRINT
By Syed Ahnaf Bakht You receive an email from a Nigerian Prince asserting false imprisonment by his government and who
WHY FINANCIAL FREEDOM IS A KEY FOR GENDER EQUALITY
Financial freedom is a subjective concept. The term may hold different meanings to different people. To a teenager, it might
EMBEDDING SOFT SKILLS IN ORGANIZATIONAL CULTURE
By Kazi Nayeer Soft skills are interpersonal skills that include how one interacts with people at work including managers, workers,
Expert Series
Biggest Economic Risks of 2022
The economic predictions about 2021 during the Covid-19 situation didn’t come out to be as expected. Those who are willing
‘e-Commerce will drive growth in the retail sector’– Ambareen Reza, Co-founder and Managing Director, foodpanda Bangladesh
It was in the late 2013, the early days e-commerce in Bangladesh, when Ambareen Reza, thought of launching an online
Designing Corporate Purposes For Impact
Over the last decade, purpose has become the flavour du jour for corporations. Its popularity fuelled by statistics, reports, and
Second edition of the AMF Journal
Editor’s Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In
Exclusive (Featuring businesses
Second edition of the AMF Journal
Editor’s Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In
Ispahani Tea elevating brand impact with Facebook video ads
Source Httpool, 2021 Disclaimer: “Client-supplied ad campaign metrics are individualized. Other experiences and results achieved will vary.”
How Coca Cola made a magical connection with Bangladesh and the world through Facebook Video Ads
Coca Cola Case Study
TUNE INTO ‘DIGITAL AUDIO’ IN 2021
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government’s extensive use of audio advertisement to provide
Opinion
ORGANIC FIBERS IN SUSTAINABLE FASHION: BANGLADESH IS STEPPING IN
To match the market trend, Bangladesh is now producing pineapple fiber- a great organic alternative. But it is no new invention, pina fiber has been a part of Filipino culture since the Spanish colonization. But it became the talk of the town in 2015 when the former US president Barack Obama sported a Barong Tagalog- an embroidered shirt sewn from pina fiber- at a global meeting in Manila. And now, the 15th century Filipino tradition is paving its way to today’s fashion industry.
BATTLING CRISIS BY HUMANIZING LEADERSHIP
Insights from Sakshi Handa on ensuring organizational success through empowering the workforce during adversity.
HOW DO WE RECUPERATE THE LOSS IN EDUCATION?
The pandemic has led to a great loss in normal education for children
READY WHEN YOU ARE
Women are ready to change the world and be on par with the world, but is the world ready for them?