spotlight
Imperfect by Design: Why the Human Hand Is Winning
For most of the history of commercial design, polish was
When One Creator Becomes the Whole Media Plan
Natalie Wills, who runs brand marketing and creative at Expedia
The Diagnosis Economy: Paying to Learn What Suits You
The consultant starts with questions, not colours. What do you
The New Meaning of Value in 2026: What Consumers Now Expect From Brands
It’s a Friday evening in a Mirpur supermarket, and a
Industry insights
Imperfect by Design: Why the Human Hand Is Winning
For most of the history of commercial design, polish was the point. A clean edge, an even gradient and a
Found Here, Bought There: The New Shopping Journey
You are scrolling through TikTok late at night when something catches your attention: a minimalist LED desk lamp that somehow
When One Creator Becomes the Whole Media Plan
Natalie Wills, who runs brand marketing and creative at Expedia Group, put the logic of her company’s biggest creator deal
AI Chatbots Are Becoming a First Stop for Stress
It is late, the day went badly and nobody seems available. For a growing number of young people, the next
Mind space (Personal Development)
The Consumer Sitting Across the Boardroom Table Is Changing
There is a new person sitting across every boardroom table. We don’t always see them. They are not carrying board
The Break That Doesn’t Work
You finish something hard. Your brain has that pleasant scraped-out feeling, so you do what everyone does: you pick up
The Watch That Changes What You Eat New Research Says the Tracker Is Shaping Your Habits. The Trials Are Less Sure.
There is a claim making the rounds this year that sounds both plausible and slightly magical. NielsenIQ surveyed consumers across
Why Brands Sell an Era Their Customers Never Lived In
Kate Bush released Running Up That Hill in 1985. In the summer of 2022, after the song appeared in an
Workspace (Professional Development)
YOUR SUPERTEAM IS YOUR BRANDING
Do you know Superman? Of course you do. He flies, he fights, he saves people, and whenever the world needs
The Break That Doesn’t Work
You finish something hard. Your brain has that pleasant scraped-out feeling, so you do what everyone does: you pick up
AI Made the Task Shorter, Not the Day
You have probably had the experience by now. A tool drafts the email in nine seconds flat, you feel briefly
When 41% of LinkedIn Sounds the Same
Start with the detail that tells you everything. When LinkedIn published a post about its efforts to fight low-quality AI
Expert Series
The Climate Is Already Changing Where Bangladeshis Live
Bangladesh’s climate migration story has usually been told in the future tense. Its best known number, the World Bank projection
Why Phone-Shot Ads Often Beat Studio Shoots
Picture two versions of the same ad. In the first, a crew of twelve fills a rented studio, the lights
The Watch That Changes What You Eat New Research Says the Tracker Is Shaping Your Habits. The Trials Are Less Sure.
There is a claim making the rounds this year that sounds both plausible and slightly magical. NielsenIQ surveyed consumers across
The Household Crisis Behind Bangladesh’s Rice Out
On 25 August the Food and Agriculture Organization published the fourteenth round of its Data in Emergencies monitoring for Bangladesh.
Exclusive (Featuring businesses)
Found Here, Bought There: The New Shopping Journey
You are scrolling through TikTok late at night when something catches your attention: a minimalist LED desk lamp that somehow
AI Chatbots Are Becoming a First Stop for Stress
It is late, the day went badly and nobody seems available. For a growing number of young people, the next
The Ad That Admits It Was Made by AI
An advertisement has always told you whose it was. It never told you how it came into being: whether the
Ads Build Only 28% of a Brand. Experience Builds the Rest. What happens to marketing budgets when most of a brand is built outside advertising
Look at the budget of almost any large consumer brand and the priorities are easy to read. Advertising has its
Opinion
Found Here, Bought There: The New Shopping Journey
You are scrolling through TikTok late at night when something catches your attention: a minimalist LED desk lamp that somehow
When Gas Runs Short, Sheltech Ceramics Thinks Ahead
For most factories, gas is something that is noticed only when the pressure drops. Across Bangladesh, that has become an
The Diagnosis Economy: Paying to Learn What Suits You
The consultant starts with questions, not colours. What do you usually wear? What would you like to change? Is there
Why Everything Is Suddenly a Bestseller
Somewhere on the internet right now, a toothbrush is a bestseller. So is a phone case, a chilli grinder, a