spotlight
Brand Purpose Needs a Number Attached to It
Vague purpose statements are losing credibility. Brands that attach specific,
The World Cup Will Be Won Off the Pitch First
The 2026 World Cup kicks off on 11 June. The
The Micro-Drama Is the New Brand Film
The first episode of The Scene, Marc Jacobs’s new micro-drama
The Strait of Hormuz Effect: How One Chokepoint Is Redrawing Global Trade
On 1 March 2026, for the first time in modern
Industry insights
The Human Brand: Why Emotion Beats Promotion
We are surrounded by lots of advertisements and discounts every day. The thing that really matters is how people feel
The Feed Is the Front Door : How AI Shopping Assistants Decide Which Brands to Recommend
Every craft in advertising assumes a human on the other end. Copy persuades. Photography seduces. A product page is built
Community as a Marketing Channel
GYMSHARK, SEPHORA, AND NOTION BUILT THEMSELVES ON BELONGING RATHER THAN AD BUDGETS. AS THE COST OF BUYING ATTENTION CLIMBS AND
The Rebrand Gamble
Jaguar sold 49 cars in a month. Cracker Barrel lost 100 million dollars in a week. X erased one of
Mind space (Personal Development)
Ask Better Questions: The most underrated skill in every room
Think of the last conversation that left you feeling genuinely good. The odds are the other person did not dazzle
The Skill Nobody Lists on a CV but Everyone Notices
The thing that gets you trusted, kept, and promoted never makes it onto the page, and everyone sees it anyway.
The Executive Burnout Problem Athletes Solved
The modern executive has never been more optimised. There are sleep trackers on the wrist, magnesium by the bed, an
The Hardest Leadership Decision Isn’t Growth. It’s Reinvention
There was a time when business conversations in Bangladesh were largely about expansion. New factories. New markets. New product categories.
Workspace (Professional Development)
Ask Better Questions: The most underrated skill in every room
Think of the last conversation that left you feeling genuinely good. The odds are the other person did not dazzle
The Illusion of Value in Modern Talent
Lately, I find myself thinking about how we define value at work — and more importantly, how we try to
The Executive Burnout Problem Athletes Solved
The modern executive has never been more optimised. There are sleep trackers on the wrist, magnesium by the bed, an
Decoding LinkedIn: How the World’s Largest Network Shapes Careers and Opportunity
There was once a time when resumes were contained in folders, business cards in wallets, and networking consisted of uncomfortable
Expert Series
The Human Brand: Why Emotion Beats Promotion
We are surrounded by lots of advertisements and discounts every day. The thing that really matters is how people feel
The Long Game: Gulf’s Bet on The AI Stack
On the evening of 11 June, bankers at Goldman Sachs priced the largest initial public offering ever attempted. SpaceX opened
Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage
The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach
NOT ALL PIVOTS ARE EQUAL: HERE IS HOW TO TELL THEM APART
platform. The business was reasonable enough in its conception — audio content was growing, and the tools for navigating it
Exclusive (Featuring businesses)
The Long Game: Gulf’s Bet on The AI Stack
On the evening of 11 June, bankers at Goldman Sachs priced the largest initial public offering ever attempted. SpaceX opened
The Bag, The Brain, and The Ad That Never Mentioned Death
How Guardian Life turned Bangladesh’s most avoided conversation into its most effective campaign. Picture this. You’re a financial advisor. Your
NOT ALL PIVOTS ARE EQUAL: HERE IS HOW TO TELL THEM APART
platform. The business was reasonable enough in its conception — audio content was growing, and the tools for navigating it
The World Cup Will Be Won Off the Pitch First
The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy —
Opinion
The Human Brand: Why Emotion Beats Promotion
We are surrounded by lots of advertisements and discounts every day. The thing that really matters is how people feel
The Feed Is the Front Door : How AI Shopping Assistants Decide Which Brands to Recommend
Every craft in advertising assumes a human on the other end. Copy persuades. Photography seduces. A product page is built
Brand Purpose Needs a Number Attached to It
Vague purpose statements are losing credibility. Brands that attach specific, measurable commitments to their purpose are commanding loyalty and premium
The World Cup Will Be Won Off the Pitch First
The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy —