spotlight
What Is This Ad For? The Brief Nobody Writes, and the Budget That Pays for It
The complaint arrives in almost identical wording from marketers in
The Household Crisis Behind Bangladesh’s Rice Out
On 25 August the Food and Agriculture Organization published the
Do It Again: Why Repeating a Campaign Beats Launching a New One
Every marketer believes in wear-out. The idea is intuitive enough
Brand Purpose Needs a Number Attached to It
Vague purpose statements are losing credibility. Brands that attach specific,
Industry insights
What Is This Ad For? The Brief Nobody Writes, and the Budget That Pays for It
The complaint arrives in almost identical wording from marketers in Dhaka, Delhi, Manila and Milan. Paid media used to work.
Why Brands Sell an Era Their Customers Never Lived In
Kate Bush released Running Up That Hill in 1985. In the summer of 2022, after the song appeared in an
Why 67% of Bangladesh’s Transaction Value Still Moves In Cash
A shopkeeper in Old Dhaka used to keep five QR stickers on his counter, one for each bank or wallet
AI Made the Task Shorter, Not the Day
You have probably had the experience by now. A tool drafts the email in nine seconds flat, you feel briefly
Mind space (Personal Development)
The Watch That Changes What You Eat New Research Says the Tracker Is Shaping Your Habits. The Trials Are Less Sure.
There is a claim making the rounds this year that sounds both plausible and slightly magical. NielsenIQ surveyed consumers across
Why Brands Sell an Era Their Customers Never Lived In
Kate Bush released Running Up That Hill in 1985. In the summer of 2022, after the song appeared in an
Ask Better Questions: The most underrated skill in every room
Think of the last conversation that left you feeling genuinely good. The odds are the other person did not dazzle
The Skill Nobody Lists on a CV but Everyone Notices
The thing that gets you trusted, kept, and promoted never makes it onto the page, and everyone sees it anyway.
Workspace (Professional Development)
AI Made the Task Shorter, Not the Day
You have probably had the experience by now. A tool drafts the email in nine seconds flat, you feel briefly
When 41% of LinkedIn Sounds the Same
Start with the detail that tells you everything. When LinkedIn published a post about its efforts to fight low-quality AI
Ask Better Questions: The most underrated skill in every room
Think of the last conversation that left you feeling genuinely good. The odds are the other person did not dazzle
The Illusion of Value in Modern Talent
Lately, I find myself thinking about how we define value at work — and more importantly, how we try to
Expert Series
The Watch That Changes What You Eat New Research Says the Tracker Is Shaping Your Habits. The Trials Are Less Sure.
There is a claim making the rounds this year that sounds both plausible and slightly magical. NielsenIQ surveyed consumers across
The Household Crisis Behind Bangladesh’s Rice Out
On 25 August the Food and Agriculture Organization published the fourteenth round of its Data in Emergencies monitoring for Bangladesh.
The Human Brand: Why Emotion Beats Promotion
We are surrounded by lots of advertisements and discounts every day. The thing that really matters is how people feel
The Long Game: Gulf’s Bet on The AI Stack
On the evening of 11 June, bankers at Goldman Sachs priced the largest initial public offering ever attempted. SpaceX opened
Exclusive (Featuring businesses)
Why 67% of Bangladesh’s Transaction Value Still Moves In Cash
A shopkeeper in Old Dhaka used to keep five QR stickers on his counter, one for each bank or wallet
The Cost Of A Prompt: How Resource-Intensive is Everyday AI?
AI has made our lives easier, but every prompt comes with a hidden environmental cost that often goes unnoticed. While
Two Readers, One Page: Writing for the Customer and the Algorithm at the Same Time
Take a jacket. A copywriter describes the morning it was made for, the walk to the station in a wet
Bangladesh’s Rooftops Could Power the Country
On 17 August the National Board of Revenue issued a clarification that should never have been necessary. Industrial users, it
Opinion
The Household Crisis Behind Bangladesh’s Rice Out
On 25 August the Food and Agriculture Organization published the fourteenth round of its Data in Emergencies monitoring for Bangladesh.
When 41% of LinkedIn Sounds the Same
Start with the detail that tells you everything. When LinkedIn published a post about its efforts to fight low-quality AI
The Human Brand: Why Emotion Beats Promotion
We are surrounded by lots of advertisements and discounts every day. The thing that really matters is how people feel
The Feed Is the Front Door : How AI Shopping Assistants Decide Which Brands to Recommend
Every craft in advertising assumes a human on the other end. Copy persuades. Photography seduces. A product page is built