spotlight
MASTERCARD ECONOMICS INSTITUTE: ONE IN FIVE COUNTRIES APPROACH PRE-PANDEMIC DOMESTIC FLIGHT LEVELS; INTERNATIONAL TRAVEL LAGS BEHIND GLOBAL FUEL SPENDING IS UP 13%* OVER 2019 PEAK, REFLECTING A STRONG SURGE IN GROUND TRAVEL IN MARKETS INCLUDING AUSTRALIA, SINGAPORE, THE PHILIPPINES AND HONG KONG IN ASIA PACIFIC
Mastercard Economics Institute: One in Five Countries Approach Pre-Pandemic Domestic Flight Levels; International Travel Lags Behind Global fuel spending is
THE EMERGENCE OF A NEW GENERATION: GEN C
Facing a pandemic for more than a year has instilled fear and uncertainty amongst the people. Haim Israel, Bank of America Global Research, opined, “ The crisis will scar them. And babies born even years after the pandemic will see it shaping their lives.”
ARE WE PAYING ATTENTION TO CYBERSECURITY?
The unique circumstances that 2020 presented allowed cyber criminals to exploit vulnerabilities in companies and perpetuate damage projected to hit $6 trillion annually by 2021. This is a massive figure in damages which not only does financial damage to the organisations against which the attacks have been carried but also does tremendous damage to their reputation, their clients and partners.
TOWARDS A SELF-EMPLOYED ECONOMY: UNDERSTANDING THE GIG ECONOMY OF BANGLADESH
A recent study found that about 70% of freelancers, worldwide, aim to achieve a better work-life balance. And whenever we talk about a gig economy mentioning Bangladesh is inevitable, a leading name in the gig market. As per Oxford International Institute, Bangladesh is the 2nd favorite country to supply online labor, India being the first.
Industry insights
Down The Retail Rabbit Hole
Digital technology is the future for all of us, even though companies are just now starting to implement it. This
THE CURSE OF DIGITAL MISCOMMUNICATION
“Every human will frustrate, anger, annoy, madden and disappoint us,” writes philosopher Alain de Botton. “And we will (without any
Global Chip Shortage Conundrum
There are more than 100 billion chips in daily use around the world. Even before the pandemic struck, demand exceeded the supply of semiconductors. It is becoming clear that the semiconductor supply chain disruption is weighing on economic growth.
5TH DIGITAL MARKETING AWARD 2021 AWARDS THE BEST DIGITAL CAMPAIGNS FOR THE YEAR 2020-21
18th December, 2021: Reveling into its 5th glorious year, the widely acclaimed Digital Marketing Award honored 125 digital campaigns by
Mind space (Personal Development)
LEADERS: HOW ARE THEY MAINTAINING THEIR MENTAL HEALTH DURING THE PANDEMIC?
A look at how the pandemic is affecting leaders of organizations
REJUVENATING BRICK-AND-MORTAR
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail
RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH
Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of
EXPERIENCE THE “ELITE” DIFFERENCE
Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late
Workspace (Professional Development)
THE MOTHERHOOD PENALTY: A DILEMMA LESS TALKED ABOUT IN THE PANDEMIC
The motherhood penalty that women faced subsequently leads to what we know as gender pay gap. Whereas men enjoyed more than 6% rise in pay on average when they had kids, women had to face a decrease of 4% in their pay per child. This is mainly because after having children, men are perceived to be more dependable and hardworking individuals as compared to women- who are thought to become busier with taking care of the child.
IDENTITY THEFT: THE SECURITY OF YOUR DIGITAL FOOTPRINT
By Syed Ahnaf Bakht You receive an email from a Nigerian Prince asserting false imprisonment by his government and who
WHY FINANCIAL FREEDOM IS A KEY FOR GENDER EQUALITY
Financial freedom is a subjective concept. The term may hold different meanings to different people. To a teenager, it might
EMBEDDING SOFT SKILLS IN ORGANIZATIONAL CULTURE
By Kazi Nayeer Soft skills are interpersonal skills that include how one interacts with people at work including managers, workers,
Expert Series
In Conversation With Tanvir A Mishuk
1. MFS/DFS is one of the most emerging and dynamic sectors of Bangladesh. What are the challenges of being one
BBF Exclusive with Tajdin Hassan, CMO, Daraz Bangladesh
Daraz is a company that encourages the adaptation of constant innovation at every step and every level of its operation.
STORIES OF PANDEMIC: RESONANCE BEYOND THE HORIZON
Everybody has a story. We just don’t take the time to know theirs that often. One of our heaviest burden
IN CONVERSATION WITH KORVI RAKSHAND
One organization can’t change the mindset of the people. But JAAGO is continuously working to positively impact our youth by creating awareness and arranging workshops on a particular topic. The most important thing that we can do right now to change the typical mindsets of the people is to bring the topic out there and talk about it. It will help the youth to get a better understanding of the topic while unlearning taboos.
Exclusive (Featuring businesses
How Coca Cola made a magical connection with Bangladesh and the world through Facebook Video Ads
Coca Cola Case Study
TUNE INTO ‘DIGITAL AUDIO’ IN 2021
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government’s extensive use of audio advertisement to provide
In Conversation with Faisal Mahmud, Sr. Marketing Manager, BEOL
BEOL is having a shift between traditional and digital commerce compared to the pre-pandemic time. But to be honest, the traditional commerce of BEOL has not been affected much as BEOL is operating in the commodity market and this market operates in a different way compared to other industries. But during the last one year, we have seen so many digital platforms grow and approach us for business purposes. We are interested in doing business with these newly developed platforms and exploring more opportunities in the coming days.
INSIGHTS FROM BANGLADESH’S BRANDMAKER AND MARKETING SUPERSTAR
Bangladesh’s first and only Marketing Superstar shares insights into building brands, delivering on honest promises, and becoming a Marketing specialist
Opinion
ORGANIC FIBERS IN SUSTAINABLE FASHION: BANGLADESH IS STEPPING IN
To match the market trend, Bangladesh is now producing pineapple fiber- a great organic alternative. But it is no new invention, pina fiber has been a part of Filipino culture since the Spanish colonization. But it became the talk of the town in 2015 when the former US president Barack Obama sported a Barong Tagalog- an embroidered shirt sewn from pina fiber- at a global meeting in Manila. And now, the 15th century Filipino tradition is paving its way to today’s fashion industry.
BATTLING CRISIS BY HUMANIZING LEADERSHIP
Insights from Sakshi Handa on ensuring organizational success through empowering the workforce during adversity.
HOW DO WE RECUPERATE THE LOSS IN EDUCATION?
The pandemic has led to a great loss in normal education for children
READY WHEN YOU ARE
Women are ready to change the world and be on par with the world, but is the world ready for them?