spotlight
The New Meaning of Value in 2026: What Consumers Now Expect From Brands
It’s a Friday evening in a Mirpur supermarket, and a
AI-Native Marketing: Reimagining Marketing in the Age of Machine Intelligence
Abstract Artificial intelligence has moved well past its early role
What Is This Ad For? The Brief Nobody Writes, and the Budget That Pays for It
The complaint arrives in almost identical wording from marketers in
The Household Crisis Behind Bangladesh’s Rice Out
On 25 August the Food and Agriculture Organization published the
Industry insights
The Climate Is Already Changing Where Bangladeshis Live
Bangladesh’s climate migration story has usually been told in the future tense. Its best known number, the World Bank projection
The Ad That Admits It Was Made by AI
An advertisement has always told you whose it was. It never told you how it came into being: whether the
Why Phone-Shot Ads Often Beat Studio Shoots
Picture two versions of the same ad. In the first, a crew of twelve fills a rented studio, the lights
The AI Bill Is Coming. Where Is the Business Value?
There is a new line appearing in business budgets across Bangladesh. AI. It may be hiding inside the marketing budget,
Mind space (Personal Development)
The Consumer Sitting Across the Boardroom Table Is Changing
There is a new person sitting across every boardroom table. We don’t always see them. They are not carrying board
The Break That Doesn’t Work
You finish something hard. Your brain has that pleasant scraped-out feeling, so you do what everyone does: you pick up
The Watch That Changes What You Eat New Research Says the Tracker Is Shaping Your Habits. The Trials Are Less Sure.
There is a claim making the rounds this year that sounds both plausible and slightly magical. NielsenIQ surveyed consumers across
Why Brands Sell an Era Their Customers Never Lived In
Kate Bush released Running Up That Hill in 1985. In the summer of 2022, after the song appeared in an
Workspace (Professional Development)
YOUR SUPERTEAM IS YOUR BRANDING
Do you know Superman? Of course you do. He flies, he fights, he saves people, and whenever the world needs
The Break That Doesn’t Work
You finish something hard. Your brain has that pleasant scraped-out feeling, so you do what everyone does: you pick up
AI Made the Task Shorter, Not the Day
You have probably had the experience by now. A tool drafts the email in nine seconds flat, you feel briefly
When 41% of LinkedIn Sounds the Same
Start with the detail that tells you everything. When LinkedIn published a post about its efforts to fight low-quality AI
Expert Series
The Climate Is Already Changing Where Bangladeshis Live
Bangladesh’s climate migration story has usually been told in the future tense. Its best known number, the World Bank projection
Why Phone-Shot Ads Often Beat Studio Shoots
Picture two versions of the same ad. In the first, a crew of twelve fills a rented studio, the lights
The Watch That Changes What You Eat New Research Says the Tracker Is Shaping Your Habits. The Trials Are Less Sure.
There is a claim making the rounds this year that sounds both plausible and slightly magical. NielsenIQ surveyed consumers across
The Household Crisis Behind Bangladesh’s Rice Out
On 25 August the Food and Agriculture Organization published the fourteenth round of its Data in Emergencies monitoring for Bangladesh.
Exclusive (Featuring businesses)
The Ad That Admits It Was Made by AI
An advertisement has always told you whose it was. It never told you how it came into being: whether the
Ads Build Only 28% of a Brand. Experience Builds the Rest. What happens to marketing budgets when most of a brand is built outside advertising
Look at the budget of almost any large consumer brand and the priorities are easy to read. Advertising has its
Why 67% of Bangladesh’s Transaction Value Still Moves In Cash
A shopkeeper in Old Dhaka used to keep five QR stickers on his counter, one for each bank or wallet
The Cost Of A Prompt: How Resource-Intensive is Everyday AI?
AI has made our lives easier, but every prompt comes with a hidden environmental cost that often goes unnoticed. While
Opinion
Why Everything Is Suddenly a Bestseller
Somewhere on the internet right now, a toothbrush is a bestseller. So is a phone case, a chilli grinder, a
The Climate Is Already Changing Where Bangladeshis Live
Bangladesh’s climate migration story has usually been told in the future tense. Its best known number, the World Bank projection
Why Phone-Shot Ads Often Beat Studio Shoots
Picture two versions of the same ad. In the first, a crew of twelve fills a rented studio, the lights
Ads Build Only 28% of a Brand. Experience Builds the Rest. What happens to marketing budgets when most of a brand is built outside advertising
Look at the budget of almost any large consumer brand and the priorities are easy to read. Advertising has its