spotlight
The Household Crisis Behind Bangladesh’s Rice Out
On 25 August the Food and Agriculture Organization published the
Do It Again: Why Repeating a Campaign Beats Launching a New One
Every marketer believes in wear-out. The idea is intuitive enough
Brand Purpose Needs a Number Attached to It
Vague purpose statements are losing credibility. Brands that attach specific,
The World Cup Will Be Won Off the Pitch First
The 2026 World Cup kicks off on 11 June. The
Industry insights
AI Made the Task Shorter, Not the Day
You have probably had the experience by now. A tool drafts the email in nine seconds flat, you feel briefly
The Cost of Being Heard: Why Sending More Messages Makes Customers Listen Less
Start with the detail that should trouble anyone who works in this business. When CSG surveyed consumers about brand communication
The Cost Of A Prompt: How Resource-Intensive is Everyday AI?
AI has made our lives easier, but every prompt comes with a hidden environmental cost that often goes unnoticed. While
The Household Crisis Behind Bangladesh’s Rice Out
On 25 August the Food and Agriculture Organization published the fourteenth round of its Data in Emergencies monitoring for Bangladesh.
Mind space (Personal Development)
Ask Better Questions: The most underrated skill in every room
Think of the last conversation that left you feeling genuinely good. The odds are the other person did not dazzle
The Skill Nobody Lists on a CV but Everyone Notices
The thing that gets you trusted, kept, and promoted never makes it onto the page, and everyone sees it anyway.
The Executive Burnout Problem Athletes Solved
The modern executive has never been more optimised. There are sleep trackers on the wrist, magnesium by the bed, an
The Hardest Leadership Decision Isn’t Growth. It’s Reinvention
There was a time when business conversations in Bangladesh were largely about expansion. New factories. New markets. New product categories.
Workspace (Professional Development)
AI Made the Task Shorter, Not the Day
You have probably had the experience by now. A tool drafts the email in nine seconds flat, you feel briefly
When 41% of LinkedIn Sounds the Same
Start with the detail that tells you everything. When LinkedIn published a post about its efforts to fight low-quality AI
Ask Better Questions: The most underrated skill in every room
Think of the last conversation that left you feeling genuinely good. The odds are the other person did not dazzle
The Illusion of Value in Modern Talent
Lately, I find myself thinking about how we define value at work — and more importantly, how we try to
Expert Series
The Household Crisis Behind Bangladesh’s Rice Out
On 25 August the Food and Agriculture Organization published the fourteenth round of its Data in Emergencies monitoring for Bangladesh.
The Human Brand: Why Emotion Beats Promotion
We are surrounded by lots of advertisements and discounts every day. The thing that really matters is how people feel
The Long Game: Gulf’s Bet on The AI Stack
On the evening of 11 June, bankers at Goldman Sachs priced the largest initial public offering ever attempted. SpaceX opened
Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage
The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach
Exclusive (Featuring businesses)
Two Readers, One Page: Writing for the Customer and the Algorithm at the Same Time
Take a jacket. A copywriter describes the morning it was made for, the walk to the station in a wet
Bangladesh’s Rooftops Could Power the Country
On 17 August the National Board of Revenue issued a clarification that should never have been necessary. Industrial users, it
The Long Game: Gulf’s Bet on The AI Stack
On the evening of 11 June, bankers at Goldman Sachs priced the largest initial public offering ever attempted. SpaceX opened
The Bag, The Brain, and The Ad That Never Mentioned Death
How Guardian Life turned Bangladesh’s most avoided conversation into its most effective campaign. Picture this. You’re a financial advisor. Your
Opinion
The Household Crisis Behind Bangladesh’s Rice Out
On 25 August the Food and Agriculture Organization published the fourteenth round of its Data in Emergencies monitoring for Bangladesh.
When 41% of LinkedIn Sounds the Same
Start with the detail that tells you everything. When LinkedIn published a post about its efforts to fight low-quality AI
The Human Brand: Why Emotion Beats Promotion
We are surrounded by lots of advertisements and discounts every day. The thing that really matters is how people feel
The Feed Is the Front Door : How AI Shopping Assistants Decide Which Brands to Recommend
Every craft in advertising assumes a human on the other end. Copy persuades. Photography seduces. A product page is built