spotlight

Smart Bangladesh: The Future is Now
Bangladesh is an emerging economy with a population of over

THE POWER OF USER-GENERATED CONTENT
Without a doubt, digital media is an essential marketing channel

Bangladesh Innovation Conclave hosted the 3rd edition of Bangladesh Innovation

The Emergence of Utilising Demographic Dividend and Overcoming the Foreseeable Challenges
Approximately 57% of the population is employed in Bangladesh. The
Industry insights

Semiotics Unlocking the Secret Code to a Desirable UX
In nearly every UX framework the need to be desirable and valuable is high on the list, right next to

The Recent Trends in advertising in building brand image
As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this

The Cutting Edge Innovation With Double Edged Effect
Artificial Intelligence, or AI, is becoming more or less a buzz component everywhere. It has now reached a point where

From‘Pargoy’ to Jill Gorden TikTok and Its Power in the Attention Economy
In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting
Mind space (Personal Development)

Not an Imposter ‘Syndrome’
As long as I can remember, I have been the victim of a dubious superstition. I had this belief that

Taking Bangladesh Brand Forum to Mount Everest Base Camp
Background Bangladesh Brand Forum has been one of the important parts of my life since 2014. It’s been almost 9

The Golden Circle of Value Proposition
The corporate realm right now is filled with buzzwords of many kinds. These are a direct result of the impact

How to make the best use of linkedin for personal branding
Personal branding on LinkedIn is essential for professionals looking to build their brand, network, and find new career opportunities. LinkedIn,
Workspace (Professional Development)

Remote working A post-pandemic perspective
Many workplace norms were unlearned and relearned during the coronavirus pandemic, and many of them are here to stay. Annual

Empowering Women in the workplace
Women at work nowadays experience a wide variety of concerns while encountering many difficulties in their job. On March 8,

Recreational Activities in Your Workplace
In recent times, workplaces have faced innumerable challenges, including the pandemic outbreak, unstable economic conditions, the great resignation wave, etc.

How to lead a multi-cultural team
“A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.”- the words of Sundar Pichai, CEO
Expert Series

A Take on the Future of Venture Capital in Bangladesh
Jamil, a young entrepreneur from Bangladesh, has always dreamt of starting his own business. He had an innovative idea for

The status of Disney’s business in its 100th year
The fairy godmother in Cinderella once said ‘Even miracles take a little time’. But little did she know that for

Is there any inherent bias in the funding pattern of different types of startups in Bangladesh?
Though the Bangladeshi startup ecosystem is not as strong as in most advanced countries, the ecosystem has expanded greatly in

Greenwashing is happening and lots of big brands are confusing us with deceiving claims
BBF: Could you please tell me about the company you are leading? Tanvir Ahmed: Our journey started in 2019 with
Exclusive (Featuring businesses

How Does Dogmatism Influnces Your Consumer Behaviour?
The present narrative in consumer behaviour entails several perplexing components in the creation of a holistic value chain. The times

THE OMINOUS JUBILEE OF A DREADFUL WAR
March of 2023, marks the anniversary of the war between Russia and Ukraine. More than 365 days later, the conflict

The status of Disney’s business in its 100th year
The fairy godmother in Cinderella once said ‘Even miracles take a little time’. But little did she know that for

Is there any inherent bias in the funding pattern of different types of startups in Bangladesh?
Though the Bangladeshi startup ecosystem is not as strong as in most advanced countries, the ecosystem has expanded greatly in
Opinion

The status of Disney’s business in its 100th year
The fairy godmother in Cinderella once said ‘Even miracles take a little time’. But little did she know that for

Not-so-global warming: why brands need to look local for global impact
This July, Europe has been a tale of two halves. As the UK breached 40 degrees Celsius for the first

A Take On Bangladesh Economy In The Globally Difficult Year 2023
Since November 28, I have been unable to obtain a single letter of credit (LC). I run a solely import-based

Ethics in Metaverse
Ethics in Metaverse The term “metaverse” originated in the 1992 science fiction novel Snow Crash and in science fiction terms,