Do It Again: Why Repeating a Campaign Beats Launching a New One
Every marketer believes in wear-out. The idea is intuitive enough that it rarely gets examined: run an advertisement long enough and people stop noticing it, so you retire the thing…
Brand Purpose Needs a Number Attached to It
Vague purpose statements are losing credibility. Brands that attach specific, measurable commitments to their purpose are commanding loyalty and premium pricing that no mission statement has ever managed. Here is…
The World Cup Will Be Won Off the Pitch First
The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy — the teasers, the jersey drops, the TikTok hype, and the…
The Micro-Drama Is the New Brand Film
The first episode of The Scene, Marc Jacobs's new micro-drama series, runs for less than three minutes. It follows Rachel Sennott — comedian, writer, and star of the HBO series…
The Strait of Hormuz Effect: How One Chokepoint Is Redrawing Global Trade
On 1 March 2026, for the first time in modern commercial shipping history, zero vessels transited the Strait of Hormuz. Not a reduction. Not a slowdown. Zero. The day before,…
When the Dupe Wins
Scroll through TikTok or Instagram today and you will quickly encounter a phrase that has quietly redefined modern shopping: "run, don't walk — I found a dupe." Whether it is…
Bangladesh Retail Congress 2026 : Transforming Retail Through Knowledge
Retail in Bangladesh has never been a simple business. It is a landscape shaped by fragmentation, price pressure, shifting consumer loyalties, and a distribution infrastructure that stretches from organized urban…
A Legacy in Motion: How Bangladesh’s Retail Traditions Are Shaping Modern Shopping
A century ago, retail in Bangladesh went through a massive transformation that’s as much about culture as it is about cash. Shopping wasn't just a quick errand; it was the…
Cash, Care, and the Cost of Living: The Economics Behind Bangladesh’s Family Card
For millions of Bangladeshi families today, the monthly budget is no longer a calculation, it is an anxiety. The price of rice, oil, vegetables, and lentils has risen faster than…
FESTIVALS AS BUSINESS: The Baishakh Economy Unfolded
THE NEW YEAR THAT MOVES MARKETS Every April, something extraordinary happens to Bangladesh's economy. Showrooms that had been quiet suddenly overflow with shoppers. The scent of fresh-fried hilsa and fermenting…
The Simulation Economy: Marketing in the Age of Digital Twins
Over the last few years, data and predictive systems have become more and more integral to marketing. Digital twin technology, which was previously used in the engineering and manufacturing sectors,…
GLOBAL DEBT AT RECORD LEVELS: Is 2026 a Stability Test Year?
As global debt reaches a staggering $348 trillion — the fastest annual build-up since the pandemic — the world stands at a fiscal crossroads. From Japan's bond market tremors to…
Digital Maturity in Bangladesh: Beyond Apps and Automation: A nation of 238 million mobile money accounts confronts the widening gap between digital adoption and economic transformation
The nation that once seemed poised to become South Asia's digital success story now confronts a far more complex reality. Bangladesh possesses 238 million mobile money accounts and 130 million…
Bangladesh Brand Forum Awards the Most Loved Brands of Bangladesh
In a market flooded with noise—campaigns that trend today and disappear tomorrow—there is one question that continues to separate real brands from temporary attention: Which names do people truly trust,…
Leadership Summit: Resilient Leadership – Thriving Amid Uncertainty
As Bangladesh steps into a decisive new phase of its development journey, the question of who leads, how they decide, and what values shape their choices has moved to the…
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