Why Does the Best Product Don’t Always Win—But the Best Brand Does?

In today's saturated market, where consumers are bombarded with countless brands vying for attention, the traditional approach of touting a superior product is no longer sufficient. The real shock? A…

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Long-Term Branding or Short-Term Performance Marketing: Why the Best Businesses Choose Both

The tug-of-war between long-term branding and short-term performance marketing is one of the most persistent challenges in business. On one side, branding builds equity, trust, and recall over time. On…

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Digital Marketing in Malaysia: Strategies for Success in a Dynamic Landscape

ABSTRACT This article explores the strategies for mastering digital marketing in Malaysia, focusing on the retail industry, This article’s recommendations cater to retailers of various sizes, from small family-owned businesses…

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Branding Without Falling into the Cringe Trap

Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints are easily readable, traceable, and, most importantly, accountable. This applies…

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Best of Both Worlds: The Case for Advertising Agencies Thinking More Like Consulting Companies

Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex…

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ADVERTS That Are Diverted: How Influencers Are Changing the Advertising Game

Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…

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Unlocking Customer Loyalty in a Cookie-Free World with First-Party Data

Imagine a digital marketing team at a mid-sized online retail brand, RetailEco, which heavily relied on third-party cookies to target prospective customers. For years, they used cookie-based trackers to follow…

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Overcoming Privacy Challenges with Data Clean Room Technology

Data clean rooms (DCRs) are emerging as indispensable tools for modern businesses, particularly in marketing. These secure, privacy-compliant platforms enable organisations to analyse and share data collaboratively without exposing sensitive…

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Bringing Magic to Life: Miniso Bangladesh’s Grand Harry Potter Merchandise Launch

Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…

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