Influencer marketing is fundamentally based on the trust and credibility that influencers have created with their audiences. The idea is simple: suggestions from people who connect with the target demographic…
In the competitive realm of attention, attention itself trades by the second. Can you believe the fact that attention used to trade by the minute once, as though a marketer's…
Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…
Imagine a digital marketing team at a mid-sized online retail brand, RetailEco, which heavily relied on third-party cookies to target prospective customers. For years, they used cookie-based trackers to follow…
For decades, marketers have leaned heavily on demographic targeting, crafting campaigns around age groups, gender, or generational labels like Baby Boomers, Millennials, and Gen Z. This approach assumes that grouping…
Data clean rooms (DCRs) are emerging as indispensable tools for modern businesses, particularly in marketing. These secure, privacy-compliant platforms enable organisations to analyse and share data collaboratively without exposing sensitive…
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…
In Bangladesh, where Gen Z has a growing influence on digital culture, brands are rethinking their marketing strategies to connect meaningfully with this tech-savvy demographic. The young generation, mostly students,…
Imagine a business that not only provides excellent products or services but also appears to understand exactly what you enjoy and which experiences make you happy. This is the power…
Intent-based marketing uses the behaviour of a person online to craft personalised messages that capture probable buyers who most likely will purchase from them. Customer intent can be found by…
E. Cuyler Hammond and Daniel Horn, two scientists working for the American Cancer Society, published one of the first studies conclusively linking cigarette smoking to lung cancer seventy years ago,…
The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…
Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but…
Artificial Intelligence (AI) is transforming many industries and marketing is no exception. In particular, B2B marketing faces unique challenges, such as longer sales cycles and the need to target businesses…
Taking the message to the target group is getting more challenging than ever before. There are many reasons: competition is getting fiercer, customer expectations are reaching new heights, and people…