When Profit Breeds Epidemics
E. Cuyler Hammond and Daniel Horn, two scientists working for the American Cancer Society, published one of the first studies conclusively linking cigarette smoking to lung cancer seventy years ago,…
Performance Branding: The Future of Integrated Marketing
The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…
Digital Audio Advertising: The New Era of Creativity and Empathy
Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but…
How AI Can Be a Useful Tool For B2B Marketers
Artificial Intelligence (AI) is transforming many industries and marketing is no exception. In particular, B2B marketing faces unique challenges, such as longer sales cycles and the need to target businesses…
Disruptive Marketing: A great tool, only in the right hands!
Taking the message to the target group is getting more challenging than ever before. There are many reasons: competition is getting fiercer, customer expectations are reaching new heights, and people…
The Return of Brands: Creativity and AI Leading Marketing Trends in 2024
Brands Are Back—And They’re Driving Growth. Both the nature of the conversation and the mix of attendees gathered on the Croisette highlighted a shift back to brands this year. The…
How to Build a Powerful Brand Identity Rooted in Local Culture?
In Dhaka, the vibrant colours of rickshaws and the scent of street food are everywhere. Many local brands use these everyday scenes in their logos and designs. A tea shop…
The Crisis in B2B Marketing and Sales: Aligning the Disconnected Funnels
A growing crisis in B2B marketing is the lack of alignment between marketing and sales teams, as revealed by a recent LinkedIn analysis. This disconnect, coupled with insufficient brand advertising…
The Power and Perils of Movement Marketing: Connecting Brands with Social Causes
Branding is the last thing that comes to mind when the world is falling apart, gradually. But unbeknownst to mankind, branding, in times when social movements are reshaping the ways…
Brand Boycott: From Controversies to Coping Strategies Lessons from the Front-lines of Corporate Accountability
These days, the term "boycott" is being applied to various issues and situations. But what about brand boycotts? I think the ever-changing world of consumer activism and corporate accountability has…
Nike’s Triumph – Securing German Football Deal Sparks Branding Battle
Adidas and Nike, household names that have dominated the sports scene for decades, started with shoes catered to professional athletes and are now huge brands in sports that sponsor the…
Synthetic data: A Game Changer in Modern Advertising
If we were to say that the following years are the years Bangladesh Cricket Team have won the ICC ODI Cricket World Cup: 1987, 1999, 2003, 2007, 2015, 2023. Would…
Unveiling the Future of Marketing: Bangladesh’s Young Minds Conquer Young Lions & Lotus Competition
In the dynamic realm of marketing, constant evolution is the norm, with new trends and lifestyle changes shaping the landscape daily. This ongoing process ensures that marketing strategies are continuously…
The Modern Marketing Maze
A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name…
The Modern Marketing Maze
A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name…