Performance Branding: The Future of Integrated Marketing

The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…

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The Return of Brands: Creativity and AI Leading Marketing Trends in 2024

Brands Are Back—And They’re Driving Growth. Both the nature of the conversation and the mix of attendees gathered on the Croisette highlighted a shift back to brands this year. The…

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Brand Boycott: From Controversies to Coping Strategies Lessons from the Front-lines of Corporate Accountability

These days, the term "boycott" is being applied to various issues and situations. But what about brand boycotts? I think the ever-changing world of consumer activism and corporate accountability has…

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Unveiling the Future of Marketing: Bangladesh’s Young Minds Conquer Young Lions & Lotus Competition

In the dynamic realm of marketing, constant evolution is the norm, with new trends and lifestyle changes shaping the landscape daily. This ongoing process ensures that marketing strategies are continuously…

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From Logic to Longing: The Dance of Irrationality in Consumer Mind “Insights into Behavioral Biases that Shape Purchasing Decisions”

A few weeks ago, I went to a super shop called Daily Shopping with my wife to buy a special imported shampoo and went out with more than 10 different…

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