In today’s hyper-competitive digital landscape, marketers are shifting their focus from merely casting a wide net to engaging consumers through every phase of their journey. Full-funnel marketing is a holistic…
In October 2024, a Harris Poll survey revealed a hard truth for advertisers: 59% of viewers reported that seeing the same ads repeatedly ruined their viewing experience. Half of them…
In today's saturated market, where consumers are bombarded with countless brands vying for attention, the traditional approach of touting a superior product is no longer sufficient. The real shock? A…
Something changes instantly every time someone believes they have the whole marketing thing figured out. Additionally, marketers have likely had the same sense of whiplash as marketing trends change. Staying…
The tug-of-war between long-term branding and short-term performance marketing is one of the most persistent challenges in business. On one side, branding builds equity, trust, and recall over time. On…
ABSTRACT This article explores the strategies for mastering digital marketing in Malaysia, focusing on the retail industry, This article’s recommendations cater to retailers of various sizes, from small family-owned businesses…
Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints are easily readable, traceable, and, most importantly, accountable. This applies…
Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex…
Influencer marketing is fundamentally based on the trust and credibility that influencers have created with their audiences. The idea is simple: suggestions from people who connect with the target demographic…
In the competitive realm of attention, attention itself trades by the second. Can you believe the fact that attention used to trade by the minute once, as though a marketer's…
Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…
Imagine a digital marketing team at a mid-sized online retail brand, RetailEco, which heavily relied on third-party cookies to target prospective customers. For years, they used cookie-based trackers to follow…
For decades, marketers have leaned heavily on demographic targeting, crafting campaigns around age groups, gender, or generational labels like Baby Boomers, Millennials, and Gen Z. This approach assumes that grouping…
Data clean rooms (DCRs) are emerging as indispensable tools for modern businesses, particularly in marketing. These secure, privacy-compliant platforms enable organisations to analyse and share data collaboratively without exposing sensitive…
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…