INSIGHTS FROM BANGLADESH’S BRANDMAKER AND MARKETING SUPERSTAR
Bangladesh's first and only Marketing Superstar shares insights into building brands, delivering on honest promises, and becoming a Marketing specialist
Bangladesh's first and only Marketing Superstar shares insights into building brands, delivering on honest promises, and becoming a Marketing specialist
Why the 80-20 Rule doesn't apply for Marketing
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…
Introduction The concept of "product" and how it should be in this day and age differs massively from how it used to be even a couple of decades ago. Today,…
"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…
Lotto was first established in 1939 by the Caberlotto family who was also the owners of an Italian football team. In 1973, It entered the sports footwear market with Tennis…