Today's marketing focuses on establishing trust between businesses and their customers, but following the pandemic, this aspect of the industry may become strained. As a result, now could be a critical time for advertisers to adjust their funnels and rethink who their true target audience is. Marketing analytics has evolved into a money-making method for companies to better understand consumer behavior, but in the aftermath of a transformative pandemic, it's worth taking a closer look at how the art of converting customers has radically changed within respective industries.