BRANDING vs MARKETING: DRAW A FINE LINE
Many of us who don’t have in-depth knowledge on the subject, consider branding and marketing as two interchangeable concepts carrying the same meaning. To some extent, we can say this…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
DOES YOUR CUSTOMER FUNNEL STILL LOOK THE SAME? CUSTOMER JOURNEY IN THE PANDEMIC
Today's marketing focuses on establishing trust between businesses and their customers, but following the pandemic, this aspect of the industry may become strained. As a result, now could be a critical time for advertisers to adjust their funnels and rethink who their true target audience is. Marketing analytics has evolved into a money-making method for companies to better understand consumer behavior, but in the aftermath of a transformative pandemic, it's worth taking a closer look at how the art of converting customers has radically changed within respective industries.
INSIGHTS FROM BANGLADESH’S BRANDMAKER AND MARKETING SUPERSTAR
Bangladesh's first and only Marketing Superstar shares insights into building brands, delivering on honest promises, and becoming a Marketing specialist
REJUVENATING BRICK-AND-MORTAR
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…
BRAND ECOSYSTEM: THE NEW WAY TO GET CUSTOMERS HOOKED
Introduction The concept of "product" and how it should be in this day and age differs massively from how it used to be even a couple of decades ago. Today,…
STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS
"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…
LOTTO BANGLADESH: SPREADING FITNESS TO THE NATION
Lotto was first established in 1939 by the Caberlotto family who was also the owners of an Italian football team. In 1973, It entered the sports footwear market with Tennis…