Product Placement is Over- or is it?
“Product placement is over” - or so says Anthony Lane in his article in the New Yorker. While reviewing the latest film directed by Ben Affleck based on the story…
Experimentation is a driver for growth
Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement…
The Recent Trends in advertising in building brand image
As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this era, advertising holds a pivotal role in building the brand…
Tell a story in marketing
Ghost stories at night, fairytales, and detective stories might be some things you can still recall. How much does your brain remember when you hear a pitch, watch a presentation,…
A Platform To Discover The Ultimate Creative, Competitive Young Professionals & Young Marketers
The field of marketing is ever changing and evolving. Not to mention, the fast paced world introduces new trends and way of lifestyle each day. Therefore, the horizon of the…
The Power of Micro and Nano Influencers to build a community driven brand
In today’s digital age, building a powerful brand is no longer just about creating awareness and driving sales. It’s about building communities of loyal customers who are emotionally invested in…
TOP 10 TRENDS MARKETING IN ASIA 2023
Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving,…
Motivating your consumer: The key for brand communication
Brand Equity entails the successful integration of value and customer acceptance. As such, it is of utmost importance to attract, retain and motivate customers with heed to the plethora of…
Cognitive Dissonance in Consumer Buying Behaviour
The essence of indecisiveness in consumer behaviour inevitably lands a setback for brands and campaigns. There are several occasions when customers are interested in certain products or services but cannot…
WHAT’S NEXT FOR NETFLIX?
Is Netflix in crisis? During reading this piece, you may as well be planning what to stream this weekend on Netflix. The company that introduced us to the world of…
The Playbook to Develop a Successful Buyer Persona
Imaginary friends were a phenomenon for many as kids. In the realm of branding and marketing similarly, every marketer has an imaginary friend who helps them to strategize their agenda…
What’s different in Creative Communication!
Most of us should still remember the iconic Berger Paints TVC aired in 1998, where a newlywed couple plans to decorate and paint their house with Berger. Nostalgia hit us…
BRANDING vs MARKETING: DRAW A FINE LINE
Many of us who don’t have in-depth knowledge on the subject, consider branding and marketing as two interchangeable concepts carrying the same meaning. To some extent, we can say this…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
DOES YOUR CUSTOMER FUNNEL STILL LOOK THE SAME? CUSTOMER JOURNEY IN THE PANDEMIC
Today's marketing focuses on establishing trust between businesses and their customers, but following the pandemic, this aspect of the industry may become strained. As a result, now could be a critical time for advertisers to adjust their funnels and rethink who their true target audience is. Marketing analytics has evolved into a money-making method for companies to better understand consumer behavior, but in the aftermath of a transformative pandemic, it's worth taking a closer look at how the art of converting customers has radically changed within respective industries.