Community as a Marketing Channel
GYMSHARK, SEPHORA, AND NOTION BUILT THEMSELVES ON BELONGING RATHER THAN AD BUDGETS. AS THE COST OF BUYING ATTENTION CLIMBS AND TRUST IN ADVERTISING FALLS, MORE BRANDS ARE TREATING COMMUNITY AS…
The Three-Tool Stack
Ask a chief marketing officer a simple question and watch them squirm: of all the money you spent on advertising last year, which half actually worked? For most of the…
The Rebrand Gamble
Jaguar sold 49 cars in a month. Cracker Barrel lost 100 million dollars in a week. X erased one of the most recognised names on the internet. Companies keep betting…
Bigger, Cheaper, or More Capable: The Ad Groups Diverge
Laura Higgins runs brand and innovation at Dollar Shave Club. She spent years at Procter & Gamble, which is to say she knows exactly what an agency is for. Asked…
In Praise of the Unhinged — The strategic case for weird in an age of infinite feeds
Liquid Death sells water like a heavy-metal album. Duolingo killed its own mascot. In an internet too crowded to notice the safe, calculated strangeness has become a serious growth strategy,…
Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage
The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into the working capital of the global creative economy.…
The CMO’s New Job: Architect, Not Executor
As AI automates more execution, the marketing organisation is flattening, team boundaries are blurring, and the CMO's role is shifting from managing people to architecting systems. What that shift looks…
The World Cup Will Be Won Off the Pitch First
The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy — the teasers, the jersey drops, the TikTok hype, and the…
The Product Markets Itself. Now What?
When Dropbox launched in 2008, it grew to 4 million users in 15 months without a significant advertising budget. The mechanism was a referral programme built into the product itself:…
Digital Overload: Are We Consuming Too Much?
Scroll. Tap. Refresh. Repeat. To most of us, this sequence is instinctive; we do it without giving it any thought. From waking up to the blissful glow of a notification,…
How bot traffic is reshaping digital audience targeting
There is a quiet crisis playing out inside the dashboards of marketing teams across the world. Campaigns deliver strong click-through rates. Audiences look engaged. MQL numbers are hitting targets. And…
A Legacy in Motion: How Bangladesh’s Retail Traditions Are Shaping Modern Shopping
A century ago, retail in Bangladesh went through a massive transformation that’s as much about culture as it is about cash. Shopping wasn't just a quick errand; it was the…
The Squeezed Consumer: How Rising Costs Are Permanently Changing Buying Habits
There is a particular kind of arithmetic that takes hold in a household when money gets tight. It begins with small decisions — the branded cereal swapped for the supermarket's…
Nominations Open for the 9th Digital Marketing Award (DMA) 2026
Nominations for the 9th edition of the Digital Marketing Award (DMA) are now open, with submissions beginning on March 30, 2026, and closing on May 10, 2026. An initiative of…
The Simulation Economy: Marketing in the Age of Digital Twins
Over the last few years, data and predictive systems have become more and more integral to marketing. Digital twin technology, which was previously used in the engineering and manufacturing sectors,…
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