Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex…
Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
TECNO, the leading mobile phone manufacturer, has launched the SPARK 20Pro+, in Bangladesh. The latest addition to the SPARK 20 series, SPARK 20 Pro+ is an enhanced device that features…
InterContinental Hotels Group (IHG) represents many cultures, religions, races, sexualities, abilities, backgrounds, and beliefs. It recognizes the importance and benefit of ensuring its workforce fully represents the communities in which…