How much can Global Trade endure?
Economists have already forecast that a recession is underway in 2023 with record high inflation rates. Despite this, global trade shows a beam of light with a slower but steady…
Russia- Ukraine War and its Impact on Global Economy & Branding
War and Peace have been the two constant phases of human history. With the advent of the modern state and global trade, a wartime situation has put more implications and…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
Ispahani Tea elevating brand impact with Facebook video ads
Source Httpool, 2021 Disclaimer: "Client-supplied ad campaign metrics are individualized. Other experiences and results achieved will vary."
TUNE INTO ‘DIGITAL AUDIO’ IN 2021
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…
Future of Work – The opportunities of engaging with a dispersed workforce
People are the bond that binds organizations together. In today's decentralized work environments, coupled with organizations' global nature, traditional internal networking practices are far from creating that feeling of belonging…
BEST EMPLOYMENT BRAND PRACTICES AND BRANDS THAT DO IT WELL
WilsonHCG has published this year's "Fortune 500 Employment Branding Report" which comes up with the theme – "Strategic collaboration in the era of hyper-personalized candidate experience." Focusing on candidate-centric brand…
BEST APPAREL BRANDS 2019
The performance of a brand relies on how well it is monitored and thoroughly invested on. Brands require rigorous evaluation perpetually to draw comparatives and take the next steps of…
RIDE SHARING ON SOCIAL LANDSCAPE
A few years ago, Ride Sharing systems were introduced in Bangladesh to make its transport ecosystem more agile and digital. In less than five years, it is now the living…
EMERGING TRENDS FOR 2019
Market research company, GlobalWebIndex, released their latest report "Trends 19" to identify the latest global trends that can shape 2019. Using survey data collected online on demographics, online behavior, device…
FACEBOOK IQ IDENTIFIES TRENDS THAT COULD IMPACT 2019
Facebook IQ released a report this year called "The 2019 Topics & Trends Report from Facebook IQ" which identifies the developing and hot topics of 2018. The report has been…
BPL 2019 | GREY DATA SCIENCE ANALYZES THE ONLINE FIELD
In Bangladesh, cricket is not just considered a mere sport – it is a raw emotion and a rush of adrenaline simultaneously. Emotions that are celebrated from the streets to…
ADREACTION: GETTING GENDER RIGHT
Gender has become a very sensitive yet crucial topic of the time. Its definition has changed throughout the ages across social, cultural, political and commercial spheres. Some view it as…
CUSTOMER ADVOCACY IN 3 YEARS
By Afraim Karim Customers define the success of an organization and will remain to be the most vital element for all organizations. As industries grow more, they become more customer…
NATION BRANDS 2018
Brands determine the image of the nation and the situation of their economy. As the world becomes more globalized, brands are considered as one of the most important assets, that…