The Rise and Fall of Buzzfeed News
Ever since media shifted online, things have been exciting. Back in the days when mail carriers used to deliver newspapers daily, agencies more often needed to compete with each other…
“When You Buy Cheap, You Buy More” – Why is Everything Worse Now?
Remember when your parents used to say they only used to buy one specific thing and never bought its newest variant when it came out? And they would pass it…
How Does Dogmatism Influnces Your Consumer Behaviour?
The present narrative in consumer behaviour entails several perplexing components in the creation of a holistic value chain. The times whereby meticulous shifting of a brand’s story to a completely…
THE OMINOUS JUBILEE OF A DREADFUL WAR
March of 2023, marks the anniversary of the war between Russia and Ukraine. More than 365 days later, the conflict still rages with the world divided. No, the war still…
A Take On Bangladesh Economy In The Globally Difficult Year 2023
Since November 28, I have been unable to obtain a single letter of credit (LC). I run a solely import-based business. I typically had 7 to 8 LCs every month,…
How much can Global Trade endure?
Economists have already forecast that a recession is underway in 2023 with record high inflation rates. Despite this, global trade shows a beam of light with a slower but steady…
Russia- Ukraine War and its Impact on Global Economy & Branding
War and Peace have been the two constant phases of human history. With the advent of the modern state and global trade, a wartime situation has put more implications and…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
Ispahani Tea elevating brand impact with Facebook video ads
Source Httpool, 2021 Disclaimer: "Client-supplied ad campaign metrics are individualized. Other experiences and results achieved will vary."
TUNE INTO ‘DIGITAL AUDIO’ IN 2021
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…
Future of Work – The opportunities of engaging with a dispersed workforce
People are the bond that binds organizations together. In today's decentralized work environments, coupled with organizations' global nature, traditional internal networking practices are far from creating that feeling of belonging…
BEST EMPLOYMENT BRAND PRACTICES AND BRANDS THAT DO IT WELL
WilsonHCG has published this year's "Fortune 500 Employment Branding Report" which comes up with the theme – "Strategic collaboration in the era of hyper-personalized candidate experience." Focusing on candidate-centric brand…
BEST APPAREL BRANDS 2019
The performance of a brand relies on how well it is monitored and thoroughly invested on. Brands require rigorous evaluation perpetually to draw comparatives and take the next steps of…
RIDE SHARING ON SOCIAL LANDSCAPE
A few years ago, Ride Sharing systems were introduced in Bangladesh to make its transport ecosystem more agile and digital. In less than five years, it is now the living…
EMERGING TRENDS FOR 2019
Market research company, GlobalWebIndex, released their latest report "Trends 19" to identify the latest global trends that can shape 2019. Using survey data collected online on demographics, online behavior, device…