The marketing world has split into two camps, each armed with compelling data. On one side stand the advocates of vodcasts—video podcasts that combine the intimacy of audio storytelling with…
Podcasting has shifted from a fringe medium to a central part of many content strategies. What began as a casual format with a niche audience now serves as an obvious…
Whenever it comes to sports, I feel like those of us who had our childhood in the 2000s witnessed the best era of sports fandom. Be it cricket, football, or…
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…
The ongoing pandemic has forced most businesses to shut down or go to crisis mode. However, brands can still engage with customers and employees through communications. Businesses are investing in…
With the high usage of smartphone devices, people are always searching for immediate information. These searches or “Micro-moments” can be leveraged by brands to gain attention and deliver quality. What…
Be it in shopping malls or online stores, we are always surrounded by large numbers of brands. Among them, we choose the products of those brands which we like or…
International Digital Media Buying has swept the media landscape in our country for some time now as a massive chunk of Bangladeshi users flock in sites like Facebook and Google…
If you are finding that your leads and prospects aren't taking the next step in your sales process, whether that's buying or simply requesting more information, the problem could be…
Update yourself with the new milestones around the world. Get creative and share it with everyone. Give the online courses a try. Brush up your long-lost hobby. Explore your inner-self.…
In modern-day, the average human is perhaps more concerned about his or her health than ever before. Equipped with technology, they are more informed and can attain a wealth of…
Keeping Up With Online Stores Imagine going to a fashion store to buy some clothes. You use the digital signage system to make your way around the store and find…
Introduction The concept of "product" and how it should be in this day and age differs massively from how it used to be even a couple of decades ago. Today,…
What Is Personalized Marketing? Personalized marketing is the superlative form of targeted marketing that creates messages for individual consumers. It is not exactly a new phenomenon, but with the power…
On October 6, 2010, two adventurous computer programmers launched a photo-sharing app on the web for iOS devices. Kevin Systrom and Mike Krieger, both Stanford graduates, had been working on…