Optimism Bias: The Fine Line Between Motivation and Misjudgment
We are familiar with the “Glass is half full or half empty” metaphor. It is a great way to illustrate the difference between an optimist and a pessimist. Optimism is…
Inclusive Prosperity on a Planet in Peril
The recent World Bank report on poverty, prosperity, and planet lays out an ambitious plan for governments worldwide to work together on eradicating poverty. The goal is to foster inclusive…
Why ‘Having It All’ Isn’t Enough
In contemporary society, "having it all" has often been hailed as the ultimate objective, particularly for women who grapple with careers, family, and personal development. This idea was informed by…
Let’s Talk About Our Grief: A Cross-Cultural Perspective
Although an experience shared by all, grief is a complex emotion with vast, far-reaching cultural differences regarding how it is expressed and managed. The American perception of grief traditionally emphasises…
No Hard Feelings: Love Capitalism and Valentine’s Spirit
Valentine's Day, sometimes criticised for its commercialisation, shows capitalism's complicated network of relations. From handmade love notes to pre-printed Hallmark cards, the exchange of gifts and thoughts on this day…
The Emotional Interplay of Turning Your Hobby Into A Career
One of my favourite movies of all time is Kiki’s Delivery Service. Over the years, as I grew older, I made it a ritual to rewatch it at least once…
The case of the chief wellbeing officer: Why it matters?
Mental health challenges are rising globally. At the same time, the concept of work-life balance is also being replaced in our workplaces. In the corporate landscape, profit always takes centre…
The Tale of Stoicism Turning into Corporate Serenity
Perspectives are what distinguish people from one another. It produces a sense of uniqueness in one’s charisma. Not just people, but seeing different businesses as different sorts of persona sometimes…
COP28: A Step Forward or Greenwashing Mirage?
Do you recall the Oscar -winning speech of Leonardo Di Caprio? The one where he said, “Climate change is real. It is happening right now; it is the most urgent…
Crafting a Narrative: A Brand Blueprint
The modern brand game is more of a drive for storytelling backed with relevant drivers of experience, acquisition and retention instead of just putting out an offering and hoping for…
Echoes of the Past, Whispers of the Future: A Millennial’s Tale
I reach for the Twitter app again while I lie awake, imprisoned in the inky clutches of sleeplessness. It's an odd ritual, motivated by a bizarre yearning to be stung…
Shahriar: Enabling Smart Ecommerce Behind the Scene
An initiative that enables the reach of ecommerce to villages, breaking the bracket of city bound services, backed by increasing penetration of internet connectivity. The corporate mind of Shahriar Hasan…
Delivering Possibilities: Exploring the E-Commerce Led Logistics Industry in Bangladesh
According to industry experts, Bangladesh's logistics and freight industries have been expanding for years, in tandem with the steady growth of exports and imports. Initially, there were no guidelines or…
DESIGNING A CALL-TO-ACTION CAMPAIGN
If you are finding that your leads and prospects aren't taking the next step in your sales process, whether that's buying or simply requesting more information, the problem could be…
REJUVENATING BRICK-AND-MORTAR
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…