There is a particular kind of arithmetic that takes hold in a household when money gets tight. It begins with small decisions — the branded cereal swapped for the supermarket's…
Nominations for the 9th edition of the Digital Marketing Award (DMA) are now open, with submissions beginning on March 30, 2026, and closing on May 10, 2026. An initiative of…
Over the last few years, data and predictive systems have become more and more integral to marketing. Digital twin technology, which was previously used in the engineering and manufacturing sectors,…
Picture a Monday morning briefing at any mid-sized advertising agency in Dhaka — or Dubai, or Delhi, or Dallas. The brief is on the table. The campaign deadline is looming.…
There is a quiet revolution happening in how people spend money, and it defies the neat categories economists have traditionally relied on. The same person who buys store-brand cereal and…
On an unusually rainy Wednesday evening in Dhaka last September, a local café chain triggered a push notification promoting hot lattes and cozy seating just minutes after showers began. The…
The marketing world has split into two camps, each armed with compelling data. On one side stand the advocates of vodcasts—video podcasts that combine the intimacy of audio storytelling with…
For most of the modern branding era, scale was a virtue. The larger the audience, the broader the distribution, the more uniform the product portfolio, the more efficient the commercial…
Abstract This article explores the evolution of Marketing 6.0, emphasizing the integration of artificial intelligence with human-centric values, particularly empathy, as a strategic driver in marketing leadership and organizational growth.…
Abstract The rise of marketing technologies (MarTech) has significantly altered how organisations approach customer engagement, decision-making, and capability development. However, the effectiveness of MarTech adoption often hinges not on the…
Over the past ten years, marketers have been in love with personalization. The concept is rather simple: treat every customer as an individual, serve them with content unique to their…
A brand that once needed no explanation has suddenly found itself speaking to an audience that demands one. For nearly four decades, the simple power of “Just Do It” made…
For most of the last decade, brand purpose sounded like a global rallying cry. From saving the planet to fixing inequality, brands released glossy films, manifestos and pledges that painted…
The internet has entered a new phase where content creation is effortless, instant, and limitless. AI tools can generate polished images and videos in seconds, turning every brand, creator, and…
Marketers have always chased the elusive question: what makes people care? For decades, the default answer was features and facts. Today, that answer feels almost obsolete. In 2025, the happening…