You are currently viewing TOP 10 TRENDS MARKETING IN ASIA 2023

TOP 10 TRENDS MARKETING IN ASIA 2023

Trend 1: DIGITAL TWIN

Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving, strengthening, and creating new revenue streams.

Its immersive nature supports the new digitization efforts to create and introduce new products and services and even engage clients that open opportunities. Avatars or participants in the DIGITAL TWIN ecosystem have greater control over his/her identities and the discreetly approved release of data. Avatars are also able to expand their level of engagement and extend their range of experiences into virtual venues and ecosystems that can be integrated with digital currencies.

Trend 2: NATURE TECHNOLOGY- SOLUTION TO ADDRESS CLIMATE CHANGE?

Nature Technology concerns the interrelated casual challenges of climate change and nature loss with the aim to improving global climate, nature, and improve sustainability goals

Nature Technology includes any technology that can be applied to enable, accelerate and scale up Nature-based Solutions (NbS). NbS helps preserve the existing ecosystems, awaken both public and private sectors to be more aware of managing land more efficiently, to restore the natural environment, and most importantly ensure resource-poor economies can thrive in order to support their daily needs.

Artificial trees are fast being deployed to balance oxygen and carbon dioxide in rain forest around the world to mitigate climate changes.

Trend 3: SMART CLOTHING

Nano sensors built into your apparel and shoes help keeps you safe and healthy. Imagining shoes that helps you calculate calories as you go about doing your daily chore or exercise, and clothing that monitors your temperature and heart beat, and with AI might help prevent heat stroke or hear related diseases with AI.

Sensors can alert you on crowdedness for security management, and will be useful for sportsmen, the medical sector etc.

Trend 4: WIRELESS ELECTRICITY

While many of us are already familiar with QI standards for wireless charging of our mobile handsets. Imagine wireless charging of devices or devices like TV being powered by Wireless Electricity in the confine of your rooms. Gone are the days of messy wiring and cables to establish a power port to get connected to your devices, and equipment.

Trend 5: TASTE OF VIRTUAL FOOD

While users are digitally immersed in the virtual world, there comes the possibility to taste the flavours of Virtual Food. The Norimaki Synthesiser is one such device that users explore umami in the virtual world of the Metaverse. It turns a boring meal into a Michelin star culinary experience as taste can now be artificially enhanced or reduced to bespoke to each individual.

Trend 6: THE FUTURE OF TRAVEL

Hyperloop may just revolutionise travelling. A revolutionary form of ground travel at speeds of up to 1100km/h. This is the vision of a transportation system that is faster, cheaper and more efficient than trains and airplanes. It involves POD travelling at super high-speed in a sealed tube or tunnel from point A to point B.

Trend 7: DIGITAL PERFUME

Perfume distributed in a digital format instead of the traditional liquid or vaporised form. Digital perfume can be sensed in digital platforms like virtual reality, augmented reality or through interactive websites or mobile apps.

Digital perfume is often used as a marketing tool to promote traditional physical fragrances by allowing consumer to experience the scent in a virtual environment before purchases are made. It can technically influence your buying decisions. Digital Perfume works like white noise technology in a retail environment, where certain melodic tempos promote a relaxing atmosphere, high fast pitch music encourages faster swallowing of your food during lunch time crunch. In similar fashion, smells invoke a certain behaviour like pine wood scent helps promote relaxation, while high citrussy scent, invokes a high level of concentration and alertness.

Trend 8: PREDICTIVE CRIME PREVENTION

With the huge deployment of surveillance systems, the gathering of data allows AI to analyse and predict crime before it even happens. Huge data gathered over a period of time has patterns and trend signature of criminal activities. Such informed decision allow law enforcement agencies to proactively deploy resources and plan strategies to prevent crimes from happening.

Such enforcement can be deployed in both the real world and the virtual world.

Trend 9: MOON MINING

There is an increased interest in mining minerals from the Moon to alleviate space travel. It is believed, for humanity to colonize Mars, the moon has a number of resources like rare earth elements, water ice and helium 3 which is a potential fuel for fusion reactors. The success of space travel is significantly impacted by the success of moon mining.

Trend 10: ENERGY FROM OUTER SPACE

Space-based solar power is a concept for generating electricity from solar energy in space and transmitting it to Earth. Solar panels are deployed in orbit circumventing the earth to maximise exposure to constant sunlight. With the use of microwaves or lasers to transmit electricity generated by solar panels back to the Earth Surface.

Such concept literally allows for the generation of electricity around the clock, without disruption from weather or atmospheric conditions.

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