From Ads to Uplift: Why Brands Are Embracing Joy
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
WHY AESTHETIC EMPATHY IS THE SECRET INGREDIENT IN TODAY’S TOP BRANDS
Imagine a business that not only provides excellent products or services but also appears to understand exactly what you enjoy and which experiences make you happy. This is the power…
Unilever Bangladesh and Kewkradong Bangladesh organized coastal cleanup at Saint Martin Island
Unilever Bangladesh Limited (UBL), has partnered with Kewkradong Bangladesh (KB) to conduct Coastal Cleanup at the Saint Martin Island. 350 volunteers removed 1,500 kilograms of marine debris from the island’s…
ACI Foods Limited (Rice Unit) Introduces country’s first fortified rice “ACI Pure Fortified Rice”
ACI Foods Limited (Rice Unit), a subsidiary of ACI Limited, proudly announces the launch of the first-ever fortified rice range under its renowned ACI Pure brand. The event, held at…
Engage, Connect, Inspire: How Emotional Branding Transforms Consumer Relationships
Imagine yourself at a departmental store buying snacks. As you look through all the available options, you notice a label on a particular package that says, “1% of our monthly…