The Three-Tool Stack
Ask a chief marketing officer a simple question and watch them squirm: of all the money you spent on advertising last year, which half actually worked? For most of the…
The Rebrand Gamble
Jaguar sold 49 cars in a month. Cracker Barrel lost 100 million dollars in a week. X erased one of the most recognised names on the internet. Companies keep betting…
The ROI Obsession: Can Brand Building Survive Quarterly Pressure?
Every quarter, boardrooms in Bangladesh reverberate with questions like: How much sales did the campaign generate? What was the ROI? How much revenue was generated through Facebook ads? Marketing partners…
The Collab Economy: Why Every Brand Suddenly Wants to Wear Another Brand’s Logo
Coca-Cola is selling Crocs, Nike is co-branding with Kim Kardashian, and Louis Vuitton opened 2025 by reviving a twenty-year-old partnership. Behind the strange pairings sits a trade that has become…
The “Soft Launch” Generation
How Gen Z reveals things slowly, and what that quiet strategy means for work and brands. You can tell your colleague is up to something. A vague “big things loading.”…
From presence to dominance: de-risking Bangladesh’s next digital advertising growth curve
Bangladesh's digital advertising market has outgrown the credit it's been given. At Roar Global, we've spent the past year advocating for it. Now we're pushing for its next stage of…
In Praise of the Unhinged — The strategic case for weird in an age of infinite feeds
Liquid Death sells water like a heavy-metal album. Duolingo killed its own mascot. In an internet too crowded to notice the safe, calculated strangeness has become a serious growth strategy,…
Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage
Festival Representative, Cannes Lions International Festival of Creativity The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into…
Multisensory Branding How Sound, Motion, and Touch Are Becoming Core to Brand Identity
Mastercard dropped its own name from its logo. BMW hired Hans Zimmer to give its silent electric cars a voice. As media goes audio-first and screen-everywhere, the logo is no…
The CMO’s New Job: Architect, Not Executor
As AI automates more execution, the marketing organisation is flattening, team boundaries are blurring, and the CMO's role is shifting from managing people to architecting systems. What that shift looks…
Brand Purpose Needs a Number Attached to It
Vague purpose statements are losing credibility. Brands that attach specific, measurable commitments to their purpose are commanding loyalty and premium pricing that no mission statement has ever managed. Here is…
The World Cup Will Be Won Off the Pitch First
The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy — the teasers, the jersey drops, the TikTok hype, and the…
The Micro-Drama Is the New Brand Film
The first episode of The Scene, Marc Jacobs's new micro-drama series, runs for less than three minutes. It follows Rachel Sennott — comedian, writer, and star of the HBO series…
GREE AC Launches Emotional Father’s Day OVC, Inspiring the Next Generation to Step Beyond Comfort Zones
A father is the ultimate sanctuary, a soothing shade in every child's life. On the occasion of Father's Day, GREE AC has released a heart-touching and unconventional new OVC (Online…
China’s Retail Brands Are Going Global — and Winning
A Miniso store in Times Square is stocking a Barbie collection that sold out within five days of its global launch. Urban Revivo's flagship on London's Neal Street sits directly…
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