To mark the 51st anniversary of Adcomm Limited, one of the pioneering forces in Bangladesh’s advertising industry, Bangladesh Brand Forum (BBF) sat down for an exclusive conversation with Geeteara Safiya…
Google Doodles, launched by Google co-founders Larry Page and Sergey Brin in 1998, sparked controversy. Marketing textbooks have instructed the IT behemoth to maintain consistent corporate branding at all times.…
“At Deepto, we’re not just broadcasting—we’re story-building, brand-partnering, and future-shaping.” The New Reality for Broadcasters The Bangladeshi media industry is undergoing a structural shift. Audiences are no longer platform-loyal.…
Recently, the world's number one air conditioner brand Gree has launched a special offer-based program "Gree Fortune Offer" for retail-level buyers and customers. Customers will be able to participate in…
Under the warm Riviera sun, the 72nd edition of the Cannes Lions Festival of Creativity (June 16–20, 2025) felt like something more than a festival—it felt like a reunion of…
Renowned Bangladeshi actor Siam Ahmed has officially joined hands with United Aygaz LPG Ltd., a joint venture between Aygaz — Turkey’s leading LPG brand with 65 years of global experience…
Masuma Rahman Nabila has officially signed on as the brand ambassador for Veet Bangladesh. The contract signing ceremony took place recently at the head office of Reckitt Benckiser (Bangladesh) PLC…
Superbrands Bangladesh 2025–26 was unveiled in a distinguished gala celebration honouring 49 of Bangladesh’s most influential and reputable brands, each exemplifying excellence and consumer confidence in their respective industries. The…
In 2021, Swedish fashion brand H&M faced a dramatic backlash in China. Their comments about alleged forced labor in Xinjiang sparked a wave of consumer anger. Overnight, the brand vanished…
In 2021, Swedish fashion brand H&M faced a dramatic backlash in China. Their comments about alleged forced labor in Xinjiang sparked a wave of consumer anger. Overnight, the brand vanished…
In the high-stakes, fast-paced world of marketing, creativity and collaboration aren’t just nice-to-haves—they are the lifeblood of performance. And yet, in many marketing departments across industries and continents, something insidious…
When Apple launched its privacy campaign with massive black-and-white billboards reading "Privacy. That’s iPhone.", the message was unmistakable. No list of features. No product specs. No sales pitch. Just a…
When everything from shopping to booking a ride is now possible with just a tap on your phone, why should insurance be left behind? Guardian Life Insurance Limited has boldly…
Akij Ceramics introduces the Panora series—a stunning collection of porcelain plank tiles designed for both residential and commercial environments. With three sleek sizes—20 × 80 cm, 20 × 120 cm,…
At the end of 2024, Netflix confirmed that over 40% of its new users were opting for the ad‑supported plan. That figure sparked surprise across the industry just a few…