Siam Ahmed Begins His Journey with Aygaz United
Renowned Bangladeshi actor Siam Ahmed has officially joined hands with United Aygaz LPG Ltd., a joint venture between Aygaz — Turkey’s leading LPG brand with 65 years of global experience…
Masuma Rahman Nabila becomes the new face for Veet Bangladesh
Masuma Rahman Nabila has officially signed on as the brand ambassador for Veet Bangladesh. The contract signing ceremony took place recently at the head office of Reckitt Benckiser (Bangladesh) PLC…
49 Brands Achieve Superbrands Status in Bangladesh for 2025–26, Marked by Gala Celebration in Dhaka
Superbrands Bangladesh 2025–26 was unveiled in a distinguished gala celebration honouring 49 of Bangladesh’s most influential and reputable brands, each exemplifying excellence and consumer confidence in their respective industries. The…
Fractured Globalisation Is Redefining Branding—Are You Ready?
In 2021, Swedish fashion brand H&M faced a dramatic backlash in China. Their comments about alleged forced labor in Xinjiang sparked a wave of consumer anger. Overnight, the brand vanished…
Fractured Globalisation Is Redefining Branding: Are You Ready?
In 2021, Swedish fashion brand H&M faced a dramatic backlash in China. Their comments about alleged forced labor in Xinjiang sparked a wave of consumer anger. Overnight, the brand vanished…
“What If We Tried This?”—Why Your Boldest Marketing Idea Needs Safety First
In the high-stakes, fast-paced world of marketing, creativity and collaboration aren’t just nice-to-haves—they are the lifeblood of performance. And yet, in many marketing departments across industries and continents, something insidious…
The 1.9-Second Rule: Why Brand Recognition is Everything in OOH Advertising
When Apple launched its privacy campaign with massive black-and-white billboards reading "Privacy. That’s iPhone.", the message was unmistakable. No list of features. No product specs. No sales pitch. Just a…
In the Age of AI, Guardian Reinvents Insurance with a Swipe
When everything from shopping to booking a ride is now possible with just a tap on your phone, why should insurance be left behind? Guardian Life Insurance Limited has boldly…
‘PANORA’ Porcelain Plank Tiles Series — Experience the Art of Perfect Flooring
Akij Ceramics introduces the Panora series—a stunning collection of porcelain plank tiles designed for both residential and commercial environments. With three sleek sizes—20 × 80 cm, 20 × 120 cm,…
Streaming Ads Aren’t Plan B Anymore—They’re the New Strategy
At the end of 2024, Netflix confirmed that over 40% of its new users were opting for the ad‑supported plan. That figure sparked surprise across the industry just a few…
HONOR launches world’s thinnest foldable phone ‘Magic V5’ in Bangladesh
HONOR has recently launched the world’s slimmest foldable phone, the Magic V5, in Bangladesh. With a remarkably thin profile of just 4.1mm when unfolded and 8.8mm when folded shut, and…
Premiumization vs Profiteering – How to Add Value, Not Just Cost
Last year, a popular coffee chain in the UK launched a limited-edition flat white. It had fancy packaging, a splash of oat milk, and a new name. The Price? Nearly…
Physical support to Digital
May be in ’92 or ’93, the son-in-law from the family that owns a big conglomerate gave 2 cans of condensed milk to my mom. “Bhabi, our new product!”. My…
Why Most D2C Brands Hit a Growth Ceiling — And How to Break Through It
Before I dive into this edition of the newsletter, I want to take a moment to express my sincere gratitude to everyone who has shown their support and evangelized my…
Born Digital, Built Different: Understanding and Building for Generation Alpha
A Generation Unlike Any Before Today’s kids — the ones we call Generation Alpha — are growing up surrounded by screens and choices. From the time they’re toddlers, they’re swiping,…