In the heart of South Asia lies a land stitched together by rivers, resilience, and revolutionary dreams—Bangladesh. For long, the narrative around this nation has been tethered to natural disasters,…
Olitalia Cooking Show powered by Hisense, event took place at Secret Recipe’s flagship outlet, Bashundhara, creating a unique platform that brought together global brands local culinary talents, and high-end home…
Unilever Bangladesh, one of the country’s leading fast-moving consumer goods (FMCG) companies, recently organized a three-day workshop titled “Youth Journalism on Environment: A Focus on Plastic Waste Management” for aspiring…
Sustainability has evolved from being just another buzzword to a fundamental aspect across various industries. As the growing concern for climate change gains traction and consumers become more conscious of…
In 2024, over 75% of U.S. households streamed video through Connected TVs. CTV isn’t just another screen. It’s a data-rich, performance-ready platform reshaping how audiences engage and how brands convert…
In the futuristic sci-fi thriller Minority Report, Tom Cruise’s character walks through a shopping mall equipped with retinal scanners that instantly display holographic advertisements tailored to his preferences and desires.…
In early 2024, Vietnamese fashion brand Juno tested Meta’s AI-powered Advantage+ Shopping Campaigns against its regular ad strategy. The difference was stark. With deep learning in control, Juno saw a…
In 2025, the rules of B2B marketing are being rewritten. With economic uncertainties, evolving buyer behaviors, and a hyper-competitive digital landscape, traditional approaches are falling short. Now is the time…
AkijBashir Group has recently expanded its footprint with the launch of a new showroom of its brand emporium, Selections, in Kishoreganj. Guided by the motto – “Select from the Best”,…
In 2023, Twitter’s sudden rebrand to X under Elon Musk sparked massive backlash. Users felt disconnected from the brand they had grown familiar with for over a decade, and even…
Coca-Cola’s iconic branding strategy has remained largely unchanged for over a century. The signature red-and-white color scheme, the dynamic ribbon, and the timeless typography have made it one of the…
In today's saturated market, where consumers are bombarded with countless brands vying for attention, the traditional approach of touting a superior product is no longer sufficient. The real shock? A…
The tug-of-war between long-term branding and short-term performance marketing is one of the most persistent challenges in business. On one side, branding builds equity, trust, and recall over time. On…
In October 2024, a Harris Poll survey revealed a hard truth for advertisers: 59% of viewers reported that seeing the same ads repeatedly ruined their viewing experience. Half of them…
The glamour and grandeur of the 16th edition of the Best Brand Award lit up the Intercontinental Dhaka on December 26, 2024, as Bangladesh Brand Forum, the largest platform for…