The marketing world has split into two camps, each armed with compelling data. On one side stand the advocates of vodcasts—video podcasts that combine the intimacy of audio storytelling with…
For most of the modern branding era, scale was a virtue. The larger the audience, the broader the distribution, the more uniform the product portfolio, the more efficient the commercial…
Berger Paints Bangladesh Limited unveiled “Hariye Jai by Berger Illusions”, an immersive illusions exhibition celebrating imagination, creativity, and the impact of interior design on wellbeing, at Aloki on January 9,…
In an increasingly competitive world, the ideal scenario is that brands with recognizability and loyalty enjoy customers who purchase from them regularly. Realistically, though, brand loyalty is still developing in…
What turns a business into a ‘brand’? Think about Singer. The company introduced its sewing machine in 1851. Sewing machines were revolutionary but very expensive at the time, costing more…
Deli, the globally renowned stationery brand, in collaboration with ACI, officially launched their joint program under the inspiring theme “Beyond the Ordinary, Beyond the Boundary” at a grand event held…
A brand that once needed no explanation has suddenly found itself speaking to an audience that demands one. For nearly four decades, the simple power of “Just Do It” made…
For most of the last decade, brand purpose sounded like a global rallying cry. From saving the planet to fixing inequality, brands released glossy films, manifestos and pledges that painted…
The internet has entered a new phase where content creation is effortless, instant, and limitless. AI tools can generate polished images and videos in seconds, turning every brand, creator, and…
Fresh Ceramics, a premium brand under Meghna Ceramic Industries Ltd. (MGI), has inaugurated its exclusive display center in Chattogram. This is Fresh Ceramics’ second exclusive display center operated independently nationwide.…
We're excited to announce the grand launch of Enovar, AKIJ Resource’s new flagship brand, dedicated to meeting your evolving everyday needs with modern, reliable, and smart products. The launch event…
BRAC Bank TARA, in collaboration with Green Delta Insurance, hosted a discussion session titled ‘Rise Above Fear’ to mark Breast Cancer Awareness Month. The inspiring evening attended by 80 women…
In 2007, JPMorgan analyst Barton Crockett issued a statement stating that Netflix was facing tougher competition from Blockbuster than originally expected. In 2007, Netflix was facing a peculiar crunch situation.…
Earning the trust of younger generations has become the critical factor for success in a crowded digital world, alongside the need for visibility. In today’s fragmented digital landscape, capturing the…
In the UK, several heritage food and drink names are leaning on nostalgia. Walkers added two new flavors in 2024 after 20 years without change, while Nik Naks brought back…