Building a Strong Brand Identity
Undoubtedly, Apple is one of the most recognisable and successful companies of our time. It doesn't matter where you go; many people have heard of their brand, and when they…
Brand Localisation – Adapting Global Brands to Local Markets
In today's interconnected world, global brands have the opportunity to expand their reach and explore new markets. However, brands must undergo a localisation process to succeed in these markets. Brand…
The rise of experiential marketing
Do you remember the 'Ice Bucket Challenge'? It was an interactive marketing gimmick seen by millions of people, ranging from ordinary people to former President Obama. In order to bring…
Navigating Brand Reputation Crises
Brands today represent a set of ideas and beliefs. They aim to create a positive image in the minds of their customers and employees. For example, a brand that strives…
The Recent Trends in advertising in building brand image
As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this era, advertising holds a pivotal role in building the brand…
Evolving a brand’s purpose in the time of a recession
As recession and other economic crises loom over every country, it adds another layer of concern to brands around the world. Along with supply chain bottlenecks, currency devaluation, and other…
The Power of Micro and Nano Influencers to build a community driven brand
In today’s digital age, building a powerful brand is no longer just about creating awareness and driving sales. It’s about building communities of loyal customers who are emotionally invested in…
Rebranding a Country through Sports The FIFA World Cup 2022 & Beyond
The story of Lionel Messi lifting the FIFA world cup 2022 for his country Argentina is no short of a fairytale. Just like they show it in the movies where…
Motivating your consumer: The key for brand communication
Brand Equity entails the successful integration of value and customer acceptance. As such, it is of utmost importance to attract, retain and motivate customers with heed to the plethora of…
When Colours Set the Trajectory for Fashion House Branding
Even though we are rational beings, most of our decisions are still based on our feelings. Our emotional attachments to a thing or a product make us reliable customers of…
Some remarkable communications on International Mother Language Day 2023
bKash RFL Houseware Grameenphone SMC ORSaline-N Fresh Shwapno Ispahani Mirzapore Daraz ACI Pure Salt PRAN Frooto Arla Nurtaj MARKS Full Cream Milk Powder SEYLON TEA Bangladesh Igloo Ice Cream Omera…
The World Cup Labyrinth of Fifa and Qatar
The year 2022 brought about another instalment of the FIFA World Cup. With the 22nd reincarnation of the world-acclaimed tournament, the FIFA world cup has only gotten bigger over the…
An ode to Jane Austen & how she became a brand
"It is a truth universally acknowledged" that Jane Austen, the Regency-era author, emerged as a legendary figure in Western literature years after her death. Centuries ago, she set unprecedented examples…
BRANDING vs MARKETING: DRAW A FINE LINE
Many of us who don’t have in-depth knowledge on the subject, consider branding and marketing as two interchangeable concepts carrying the same meaning. To some extent, we can say this…
MINIMAL IS THE NEW BLACK THE GLOBAL RISE OF MINIMALIST BRAND DESIGNS
Brand minimalism as a concept didn’t just arrive on the spot as a one-stop solution to all major and minor branding issues. Subtle changes along the path solved some problems while giving rise to newer ones for the brand until the logo design reached an optimum that satisfies all aspects of branding. Therefore, the minimalistic brand design evolved entirely through a step-by-step process of trial and error.