Evolving a brand’s purpose in the time of a recession
As recession and other economic crises loom over every country, it adds another layer of concern to brands around the world. Along with supply chain bottlenecks, currency devaluation, and other…
The Power of Micro and Nano Influencers to build a community driven brand
In today’s digital age, building a powerful brand is no longer just about creating awareness and driving sales. It’s about building communities of loyal customers who are emotionally invested in…
Rebranding a Country through Sports The FIFA World Cup 2022 & Beyond
The story of Lionel Messi lifting the FIFA world cup 2022 for his country Argentina is no short of a fairytale. Just like they show it in the movies where…
Motivating your consumer: The key for brand communication
Brand Equity entails the successful integration of value and customer acceptance. As such, it is of utmost importance to attract, retain and motivate customers with heed to the plethora of…
When Colours Set the Trajectory for Fashion House Branding
Even though we are rational beings, most of our decisions are still based on our feelings. Our emotional attachments to a thing or a product make us reliable customers of…
Some remarkable communications on International Mother Language Day 2023
bKash RFL Houseware Grameenphone SMC ORSaline-N Fresh Shwapno Ispahani Mirzapore Daraz ACI Pure Salt PRAN Frooto Arla Nurtaj MARKS Full Cream Milk Powder SEYLON TEA Bangladesh Igloo Ice Cream Omera…
The World Cup Labyrinth of Fifa and Qatar
The year 2022 brought about another instalment of the FIFA World Cup. With the 22nd reincarnation of the world-acclaimed tournament, the FIFA world cup has only gotten bigger over the…
An ode to Jane Austen & how she became a brand
"It is a truth universally acknowledged" that Jane Austen, the Regency-era author, emerged as a legendary figure in Western literature years after her death. Centuries ago, she set unprecedented examples…
BRANDING vs MARKETING: DRAW A FINE LINE
Many of us who don’t have in-depth knowledge on the subject, consider branding and marketing as two interchangeable concepts carrying the same meaning. To some extent, we can say this…
MINIMAL IS THE NEW BLACK THE GLOBAL RISE OF MINIMALIST BRAND DESIGNS
Brand minimalism as a concept didn’t just arrive on the spot as a one-stop solution to all major and minor branding issues. Subtle changes along the path solved some problems while giving rise to newer ones for the brand until the logo design reached an optimum that satisfies all aspects of branding. Therefore, the minimalistic brand design evolved entirely through a step-by-step process of trial and error.
BBF Digital Brand Safety
Making Your Brand Image Safer on Facebook
Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as…
GAMIFICATION: SCORING BIG ON CUSTOMER ENGAGEMENT
Companies have been incorporating game design elements into non-game applications for years now in a bid to improve the customer experience and keep customers interested. Companies like Starbucks and Nike…
THE TRENDS AND TOPICS THAT COULD SHAPE THE YEAR AHEAD
The trends and conversations that could shape 2021 according to Facebook IQ
Covid wipes huge $22tn off company values but brands can fuel post-COVID economic recovery
The onset of the COVID-19 pandemic slashed $22 trillion off company valuations worldwide in Q1 2020, according to new data. The study, from the International Advertising Association (IAA), found that…
VINI – PATH TO MULTI-BRAND FAME
Can you tell us about the journey of VINI Cosmetics so far? VINI is a venture from the entrepreneur, Darshan Patel who has made his name as a brand creator…