SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z
A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…
Leveling Up: The Economic Power of Gaming in 2024
Entertainment and gaming have emerged as dominant forces in shaping consumer passions in 2024, fueled by cutting-edge technology, evolving audience behaviors, and innovative content strategies. Global Market Growth: A Snapshot…
“Attention”! – Now there’s 4 types of it
In the competitive realm of attention, attention itself trades by the second. Can you believe the fact that attention used to trade by the minute once, as though a marketer's…
Scrolling Paralysis: When the Swipe Never Stops
Scrolling paralysis, a digital-age phenomenon, traps countless individuals in an endless cycle of swiping through content on social media, news platforms, or video streaming sites. It’s a state of being…
Overcoming Privacy Challenges with Data Clean Room Technology
Data clean rooms (DCRs) are emerging as indispensable tools for modern businesses, particularly in marketing. These secure, privacy-compliant platforms enable organisations to analyse and share data collaboratively without exposing sensitive…
Bringing Magic to Life: Miniso Bangladesh’s Grand Harry Potter Merchandise Launch
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…
Stand Out in a Sea of Ads: The Rise of Cash-Back Offers and Item-Level Promotions
Advertising has become so mainstream and widespread in modern society and business that it has become an uphill battle for brands to stand out from the dime-a-dozen advertising blades that…
Convenience, Customisation, and Values: A New Era of Finance
From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh's population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these…
Performance Branding: The Future of Integrated Marketing
The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…
Digital Audio Advertising: The New Era of Creativity and Empathy
Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but…
How Plagiarism Became the Latest Weapon in the Culture Wars
In recent times, plagiarism accusations have started to become a weapon against people who pass on other people’s thoughts, ideas, and creative insights as their own. Many of the accusations…
The Rise, The Fall – and The Resurrection of Analogue Computing
When old technology dies, it usually stays dead. No one expects rotary phones or cathode-ray television sets to come crawling back from tech cemetery. Floppy disks, VHS tapes, pagers and…
Passkeys Secure and Passwordless Cross-Device Authentication
Coming up with a strong password is easy. Numbers, symbols, a combination of lower and upper case letters, and a good length — this not-so-secret recipe for a strong password…
Tweeting Through Time Charting the Milestones of a Digital Revolution
Twitter, one of the most popular social media networks, has developed significantly since its start. From its humble beginnings as an ambitious start-up to Elon Musk's recent hiring of Linda…
AI And Machine Learning- How Generative AI Can Augment Human Creativity
There is tremendous apprehension about the potential of generative AI—technologies that can create new content such as audio, text, images, and video—to replace people in many jobs. But one of…