B2B E-COMMERCE: A POSSIBILITY IN THE PANDEMIC
Coronavirus pandemic has turned the lives of people upside down across the globe. Be it, politicians or business executives, everybody is like a square peg in a round hole in…
MONEY LAUNDERING
International Digital Media Buying has swept the media landscape in our country for some time now as a massive chunk of Bangladeshi users flock in sites like Facebook and Google…
REJUVENATING BRICK-AND-MORTAR
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…
RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH
Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining…
STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS
"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…
IS BOOST STILL THE SECRET OF OUR ENERGY?
Isn't it great when you and your friends are sharing the same posts? It is always exciting to find like-minded people. But have you ever noticed how yours and your…
HOW INSTAGRAM IS TRANSFORMING SHOPPING
On October 6, 2010, two adventurous computer programmers launched a photo-sharing app on the web for iOS devices. Kevin Systrom and Mike Krieger, both Stanford graduates, had been working on…
THE HUMAN ELEMENT IN AUTOMATION
The fourth industrial revolution brought in concepts such as automation and artificial intelligence (AI) that have the potential to revolutionize the way businesses operate. Organizations around the world are already…
Is Boost still the secret of our energy?
Isn't it great when you and your friends are sharing the same memes? It’s always so exciting to find the like-minded people. But did you ever notice how yours and…
SMART SPEAKER ADVERTISING
By Abdullah Al Nahian Ever since smartphones have been introduced, they have taken the world by storm and have become the go-to device for anyone willing to do something on…
THE DAWNING AGE OF ZETTABYTE
Evolution has repeatedly changed the outlook on human lifestyles and keeps doing so. As time moves forward, there is always something new to expect. After the advent of the internet,…
Composite image of laptop and mouse put on a desk with letter icons
EMAIL MARKETING STILL WORKS
BY IZBATH TARIK Remember the time when Email marketing was a junkyard for advertising? Synonymous with spamming, email marketing has been out of grace for a while. Today, with the…
MAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.
Have you ever tried counting how many banners you see daily while browsing the mobile web? 50? 100? 1000? Of course, it depends on the duration, still, the answer in…
Facebook Audience 101: How to find fans that matter, and things that matter to them
“Why not target everyone?” A lead from merchant banking asked me once. Of course, they have enough cash to target almost everyone on facebook. “Not everyone matters” was my…
Key Digital Media Trends for Bangladesh in 2017
In 2016 we have seen phenomenal growth in digital media in context of Bangladesh. We now have significant consumers using the platform and increase in services and products through digital…