TOP 10 TRENDS MARKETING IN ASIA 2023
Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving,…
How to make the best use of linkedin for personal branding
Personal branding on LinkedIn is essential for professionals looking to build their brand, network, and find new career opportunities. LinkedIn, the largest professional social media platform in the world offers…
WHAT’S NEXT FOR NETFLIX?
Is Netflix in crisis? During reading this piece, you may as well be planning what to stream this weekend on Netflix. The company that introduced us to the world of…
AI & Machine Language And its Limits
Winter in bangladesh comes with some cultural rituals and celebrations. The season-long wedding ceremonies are one of those vibrant flairs of winter. Every marriage begins a new journey, and every…
Cashless Society: The Next Step of Transaction in Bangladesh?
A digital economic system has long been introduced in Bangladesh. With the help of private organizations such as Bkash and Rocket, the transfer of finances through electronic means has gained…
Non-Fungible Token
Over the past decade, cryptocurrencies and blockchain have made a huge wave in the global economy. From its inception, crypto-currencies managed to take control of the economy of certain industries…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
Triumph of local startups
Bangladesh is witnessing a brand new generation of startups, making their presence felt not just in the domestic sphere but also globally. Bangladesh is developing very fast and there is…
TUNE INTO ‘DIGITAL AUDIO’ IN 2021
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…
Hatching Chatbots for eCommerce in Bangladesh
Online shoppers in Bangladesh are well-known to be among the first generation of f-Commerce buyers - the boom of social commerce that emerged with the popularity of Facebook and Instagram.…
TAKING FLEXTIME BEYOND PANDEMIC
Here is a fun fact. Research suggests that a shift in behavior if continued, can become a habit in 66 days. The first case of the COVID-19 outbreak can be…
KEEPING EDUCATION RUNNING ONLINE
Online courses have been around for a considerable amount of time. E-learning has experienced a striking growth, empowering users with opportunities to expand their knowledge and learn indispensable skills, in…
B2B E-COMMERCE: A POSSIBILITY IN THE PANDEMIC
Coronavirus pandemic has turned the lives of people upside down across the globe. Be it, politicians or business executives, everybody is like a square peg in a round hole in…
MONEY LAUNDERING
International Digital Media Buying has swept the media landscape in our country for some time now as a massive chunk of Bangladeshi users flock in sites like Facebook and Google…
REJUVENATING BRICK-AND-MORTAR
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…