Marketing as a concept is no longer the same as before, and many companies, institutes seem to start from the wrong place. In this regard, Bangladesh Brand Forum Academy, launched…
Abstract: The knowledge, attitudes, and practices (KAP) of the educated elite have serious implications for containing the spread of Covid-19 in Bangladesh. As opinion leaders, if they are negligent, they…
The Covid-19 contagion will come to an end and we will return to our usual life. The yearning to get back to our old normal is reasonable. But what if…
Anyone who is at odds with their own advertising existence or thinks that advertising is at an end must listen to Joel Edmund Nettey, the Senior Vice President of the…
As the pandemic thrashes industries worldwide, a certain faction of professionals is severely affected. The impact of the outbreak has laid bare the already perilous economic climate in which the…
Modern societies were built on the successful management of risk at an everyday level built on the principle that if individuals trust others, it will pose minimal, if any, harm…
22nd June, the day 65th Cannes Lions International Festival of creativity takes place. This year it is going to be fascinating. But wait, was not that supposed to happen at…
With businesses trying to mobilise drive and collaborate from afar, economies are re-working by implementing robust strategies to action. The Cover Story, “Creativity Matters | Lions Live 2020”, of this…
Banglalink, one of the leading digital communications service providers in Bangladesh, has launched its Eid ul Adha campaign to bring exciting discount offers for Icon and Priyojon customers. Under this…
Grameenphone has introduced a new pocket router that enables 4G mobile data access for homes, retail stores, SMEs, and offices across Bangladesh. The telecom company has launched the product to…
Kazi Monirul Kabir, tech entrepreneur and founder of Dubai-based digital transformation company, Spider Digital Innovation, has been accepted into Forbes Technology Council as an esteemed member. Forbes Technology Council is…
In a feat unique to a local bank in Bangladesh, Prime Bank Limited has clinched the Best Digital Bank Award, outshining local and international counterparts in this fiercely contested award…
Online shoppers in Bangladesh are well-known to be among the first generation of f-Commerce buyers - the boom of social commerce that emerged with the popularity of Facebook and Instagram.…
In the highly uncertain times inflicted by the COVID-19 pandemic, there is an increased reliance on managers and supervisors to maintain the well-being, mental health, and emotional safety of their…
Over the past few months, businesses throughout the globe had to undergo a massive transformation in their approach to work and co-ordination of activities. With offices under lockdown, employees had…