Two Sides of a Coin: The Love-Hate Relation of AI and Creativity

On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…

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How to make the best use of linkedin for personal branding

Personal branding on LinkedIn is essential for professionals looking to build their brand, network, and find new career opportunities. LinkedIn, the largest professional social media platform in the world offers…

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Cashless Society: The Next Step of Transaction in Bangladesh? 

A digital economic system has long been introduced in Bangladesh. With the help of private organizations such as Bkash and Rocket, the transfer of finances through electronic means has gained…

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Second edition of the AMF Journal

Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…

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TUNE INTO ‘DIGITAL AUDIO’ IN 2021

The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…

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