Why Nike’s “Why Do It?” Feels Like Its Most Honest Campaign Yet
A brand that once needed no explanation has suddenly found itself speaking to an audience that demands one. For nearly four decades, the simple power of “Just Do It” made…
Youth Power and the AI Gap: Can Bangladesh Turn Enthusiasm Into Economic Power?
Bangladesh is at a pivotal point in its economic trajectory. Bangladesh’s demographic dividend is its booming and tech-savvy youth population. And their attention is increasingly turning to artificial intelligence. Over…
What 3% Global Growth Really Means in an Unsteady World
In its latest forecast, the IMF projects global growth to hold steady at around 3% in 2025, the same pace as 2024. At first glance, the number may seem unremarkable.…
The Return of Contextual Targeting in Digital Marketing
Remember when ads used to make sense? When a sports gear ad appeared right beside a football article, or a coffee brand showed up while you were reading about productivity?…
Beyond the Screen: What It Means to Live, Work, and Trade in the Metaverse
Introduction The concept of the metaverse, a seamlessly blended digital and physical reality, didn't start in a lab or a business meeting; it began in the imagination. It was first…
When Training Fails: Lessons From the Corporate Classroom
If the art of learning something is vague, how would individuals learn? Learning develops human ability and, hence, businesses want their employees to learn. They introduce various training programs for…
The PR Advantage: How Brands Build Trust Where Ads Fail
Earning the trust of younger generations has become the critical factor for success in a crowded digital world, alongside the need for visibility. In today’s fragmented digital landscape, capturing the…
Shelf Life: Why Some Brands Endure and Others Fade
In the UK, several heritage food and drink names are leaning on nostalgia. Walkers added two new flavors in 2024 after 20 years without change, while Nik Naks brought back…
AI Psychosis: Real Risks Beyond the Hype
The rapid spread of large language models (LLMs) and AI chatbots has resulted in extraordinary benefits across a wide range of areas, including education and healthcare. More often than not,…
ELON MUSK WANTS GROK TO SELL YOU STUFF—CAN USERS TRUST IT?
$250 million. $4 billion. $85 billion. That's how much companies like xAI, Google, and OpenAI are paying to train and run AI models like Grok, Gemini, and ChatGPT, respectively -…
From 35% to 20%: Bangladesh Achieves Major Tariff Breakthrough with the US
Introduction After months of uncertainty and diplomatic effort, Bangladesh has achieved a significant breakthrough in its trade relations with the United States. On 1 August, the US agreed to reduce…
BRAC Bank’s Commitment to Sustainability and Ethical Growth
BRAC Bank believes in a value-driven approach for every CSR-focused initiative, strategy, and action, which aligns with BRAC's work philosophy. Noteworthy initiatives of the bank, such as introducing small-ticket loans…
Surviving the Modern Workplace: Fatigue, Burnout, and You
A generation ago, “working hard” meant showing up, doing your job, and heading home when the day was done. Work had boundaries, physical, emotional, and psychological. Today, those lines have…
Monetary Tightening and Reform: Can Bangladesh Balance Inflation and Growth?
Inflation is a rise in the general price level of goods and services in an economy over time. When inflation is high, the purchasing power of money declines, affecting households,…
Bangladesh’s FY2025–26 Export Target and Roadmap
The Bangladeshi government has set an ambitious export target of US$63.5 billion for the fiscal year (FY) 2025–26, aiming for a 16.5% jump over FY2024–25. Commerce Adviser Sk Bashir Uddin unveiled the…