Crafting a Narrative: A Brand Blueprint
The modern brand game is more of a drive for storytelling backed with relevant drivers of experience, acquisition and retention instead of just putting out an offering and hoping for…
Why does your organisation fail at building brand values during this disruptive times?
“That's cute—but don't tell anyone about it.”- when Kodak engineer Steve Sasson invented the first digital camera in 1975, Kodak executives could not spare a better reply for the history…
A Look into Metropolitan Transformation
A metropolitan area, with its ceaseless energy and boundless possibilities, is a testament to human potential. It is a realm where cultures converge, and opportunities flourish. A metropolitan area, commonly…
Keeping the Production Lane Ongoing During Difficult Times
When Star Particle Board Mills Limited started manufacturing boards in 1962, the company pioneered a very potential industry in Bangladesh. For the last six decades, Partex Board has maintained the…
Designing Corporate Purposes For Impact
Over the last decade, purpose has become the flavour du jour for corporations. Its popularity fuelled by statistics, reports, and CEOs extolling its virtues including: socio-environmental good, a north star…
WINNING THE MODERN-DAY RETAIL SHELF
A good product is almost half the job done; the rest is largely dependent on packaging. It builds you a concise brand personality, yet we have seen in many instances…
TUNE INTO ‘DIGITAL AUDIO’ IN 2021
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…
PROGRAMMING FOR BUSINESS GRADUATES – GAINING AN EDGE AT WORK
How knowledge of programming can help you gain an edge at work
A LOOK INTO DHAKA ART SUMMIT 2020
The Dhaka Art Summit, a biennial initiative by Samdani Art Foundation was hosted on the premises of Bangladesh Shilpakala Academy. The fifth iteration of the event since 2012, showcased artworks…
FINANCIAL SERVICES TRENDS 2020
The financial services industry has seen drastic technology-led changes over the past few years with the booming technology-driven innovations. The year 2020 marks the end of a crucial decade for…
SPACE: GROWING POSSIBILITIES
The concept of space, going to space, living in space have been swirling around the minds of ever-curious human beings for a long time. Back in the ’50s, space exploration…
RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH
Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining…
IS WORK-LIFE BALANCE A MYTH?
How often have we come across situations where we canceled a long-awaited plan at the last minute? Not because we got caught up in work, but we felt so drained…
EXPERIENCE THE “ELITE” DIFFERENCE
Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became…