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Is Digital Advertising Critical for Brands?
by Nigel Hollis | September 20, 2017 | Kantar Millward Brown I was recently asked to address the question ‘is digital critical for brands?' Much as I was tempted to…
Internet of Things – The Future is Here
Being a 90's kid, I remember watching the television series named "Robocop", which showed police officers using a telephone that could show live video of the person at the other…
Towards an Innovative Bangladesh
Ask what Innovation means, and most likely you will hear multiple versions, with multifaceted approach. Some would appear so complex that, you would feel it only falls under the purview…
Leadership Mannerism: In conversation with NAZIA ANDALEEB PREEMA President, WIL (Women in Leadership)
Nazia Andaleeb PREEMA, one of the most prolific and prominent contemporary visual artists of Bangladesh, has been dealing with the issues of women through innovative approach, distinct technique and lyrical…
In The Era of Advertising Blindness And Short Attention, How To Get Your Content NOTICED!
There’s an information overload, everywhere. How did you and I cope with that? Just by becoming picky! Your subconscious has a set of filters that tells you what to consume…
Facebook Audience 101: How to find fans that matter, and things that matter to them
“Why not target everyone?” A lead from merchant banking asked me once. Of course, they have enough cash to target almost everyone on facebook. “Not everyone matters” was my…
Branding Practice in News Media Industry
Tajdin Hassan Head of Marketing | The Daily Star The news media industry we talk about today was gradually developed through many adoptions and changes brought in the picture by…
Monetization: A Unique Pricing Challenge in the Digital World
Whenever we think of marketing, a flashy TVC or a brilliant billboard instantly comes to mind. Sometimes we also talk about the features of a product (especially tech products like…
A 4-Step Approach to Drive Omni-channel Retail Excellence
Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies are those that can accurately and effectively integrate in-store, online and mobile sales channels…
Destination Bangladesh
Think of a country where in every aspect people keep complaining about development, infrastructure and services issues but whenever someone visits and goes back they say a different story other…
The Innovative Sehri Marketplace
By Kazi Aaquib Shams Sehri, Suhoor, Suhur, "pre-dawn meal", or early breakfast – whichever name you prefer to call it by, it is clear that the concept has vastly evolved…
Economic Boom – The Eid Way
by Taposh Ghosh Bangladesh, having a Muslim population of approximately 148.6 million, experiences massive changes in consumer trends during the time of Ramadan leading up to Eid, every year. Changes…
How to Make Your Idea a ‘Hot Selling Cookie’?
Written by JAYANT SAVANT Senior Creative Resource. Ideator. Writer. Problem Solver, at Ogilvy and Mather Bangladesh. Creativity is relative. Even Einstein would agree if he was alive. Logically, that also…
Unleashing the Potentials of Mobile Advertising
by Md. Saidur Rahman Sagor Senior Manager, Growth, G&R The internet scenario in Bangladesh is changing rapidly. Since the commencement of 3G services, it has been spreading at a remarkable…
The Must-haves to Survive in the Digital Era | Tajdin Hassan | Head of Marketing, The Daily Star
Tajdin Hassan, Head of Marketing, The Daily Star was one of the Lecture Series Speakers at the recently held Bangladesh YouthFest. Mr. Tajdin Hassan inspired the students with his insightful session…